How To Make A Clothing Promotion Plan

Generally speaking, in order to create the atmosphere and movement of clothing stores, we should plan the year according to the annual plan.

Schedule time and the following key points:

1, combined with the marketing strategy of the year.

Franchised stores are most intimate with consumers. Between companies and consumers, they rely on marketing communication strategies. Annual marketing strategies with different themes can establish consumers' recognition of clothing brand image. Therefore, the annual Clothing promotion plan combined with marketing strategy will make clothing brand image stronger and consumers' preference for clothing brand increase. At the same time, combined with marketing strategy, resources can be more centralized and sustainable.

For example, the theme of the annual marketing communication strategy of a casual wear shop is "community life partners". The clothing promotion activities organized by the community take the community as the main target group, showing the faith of caring for the community and living together. Therefore, the "community leisure competition" Clothing promotion activities are organized to gather the feelings of the community and increase the popularity of the community consumers.

2, considering the difference between peak and low season performance

Almost all clothing brands will have seasonal trend characteristics, and there will be different rates of change in their performance.

This feature should be taken into consideration. Of course, the planning of Clothing promotion activities must take into account the influence of the peak season. In addition to slowing down the performance, the clothing sales promotion in the off-season will have a relatively surplus supply of social products in the fast economic development.

And we can try to promote the recognition of clothing brand image with the promotional activities of image type clothing. Because of the fierce competition in the peak season, the performance is usually the main goal.

3, integration of seasonal characteristics

Festivals include national holidays and non national holidays, national holiday types such as national day. If we can not understand the meaning of the problems that clothing promotion can solve, clothing promotions can not only promote the rapid development of clothing brands, but also very likely "sudden death".

Recognition in the industry has become the key to their further progress.

Lin SIH has launched the "gari" fashion clothing brand with the meaning of pioneer for the company, and has quickly formed the fashion style of gentle and intelligent, simple and elegant fashion brand.

Everything has two sides, and Clothing promotion is no exception. It is like a sword. If it is bad, it will hurt itself.

Non national holidays such as Valentine's day, mother's day, father's day and so on, in addition, Chinese traditional customs and festivals can not be ignored.

4, annual clothing sales promotion calendar

The annual clothing sales promotion calendar is based on the annual marketing plan as the starting point. The whole year's clothing sales promotion activities are expressed in the way of calendar, and we use clothing promotions to achieve our goals. This is the first thing we should consider before we do the promotional activities of clothing, that is, we must locate the targets we will carry out.

Just imagine, if the organizers are not clear about the purpose of the activity, how can they achieve the desired goal?

From the strategic point of view, we should fully grasp the key points of the annual clothing sales promotion activities and gradually absorb them into the garment design.

The market also needs fashion. The important thing is to focus on it and not exaggerate. Fashion design is to make the concept complete, and also to plan the sales promotion activities with integrated marketing strategy.