The Seventh China Textile And Garment Trade Exhibition (Paris) Opens

Recently, the seventh China

product

Trade Fair (Paris) and Paris international clothing

APP Paris (hereinafter referred to as "Paris Exhibition") was opened in Paris Boer Exhibition Center. The exhibition was held in conjunction with the famous European Texworld fabric exhibition.

On the morning of the opening day, Wang Tiankai, vice president of the China Federation of textile industry, vice president Zhang Yankai, assistant chairman of the China Textile Industry Federation, and Xu Yingxin, executive vice chairman of the textile industry branch of the China Council for the promotion of international trade, were accompanied by the president of Frankfurt Exhibition (France), Mr Mai Shang Peng, to visit the exhibition and conduct in-depth exchanges with exhibitors.

Wang Tiankai stressed that in the face of the current new situation, the domestic textile and garment enterprises should further accelerate the pace of upgrading and pformation. According to the actual situation of the enterprises, the development mode suited to their own needs should be determined based on market demand.

He also fully affirmed the role of the Paris exhibition in strengthening the textile and apparel trade between China and Europe, and encouraged Paris exhibitions and enterprises to make more attempts in cultural exchanges between China and the West.

The Paris exhibition will be held for four days. It will be hosted by the China Federation of textile industry. The China Textile Association (CCPIT), China Apparel Association and Frankfurt Exhibition (France) Co., Ltd. is a fashion sourcing platform for the European apparel market.

With the European economy continuing to decline, China's exports will face even more severe challenges.

In 2012 1~7, China's exports to the EU fell by 3.6% over the same period last year.

Export growth to the EU is still 1.4% lower than the overall export growth, which has affected nearly 130 billion US dollars in exports.

In the second half of this year, the situation of foreign trade is more serious, and the difficulties encountered by China's textile and foreign trade enterprises will become more prominent.

Under such a big background, the Paris exhibition has overcome many difficulties, and has been trying hard to serve the textile enterprises from the exhibition, fashion trend, and field activities.

In the gloom of European economy, the positive energy of Paris exhibition is also accumulating little by little.

Positive energy: rising enthusiasm for exhibitors

The successful pformation in 2011 enabled Paris to meet the needs of the market and industry. It played a greater role in promoting the effective link between the upstream and downstream of the industrial chain, and became an intensive and efficient procurement platform welcomed by European buyers. It also set a bridge for Chinese enterprises to explore the American market and seek trade cooperation.

Therefore, under such a special trade environment, the current Paris exhibition has been the participation and response of many export enterprises.

This year's exhibition in Paris is basically the same as last year. There are 92 exhibitors from 11 provinces and cities in China, with rich exhibits, including children's wear, formal clothes, casual wear, sportswear, knitted garments, fur products and scarves.

Clothing and apparel products.

On the basis of the traditional exhibitors in Jiangsu and Zhejiang, the number of exhibitors from Fujian, Guangdong and Anhui has increased significantly this year due to the active participation of enterprises and the increase of the signing rate.

Among the exhibitors, men's clothing enterprises are steadily rising, most of them are continuous exhibitors, such as Ningbo HengYuan, Ningbo Ming Lang and Beijing Pan American.

These enterprises are good at well made men's clothing, and their products are positioned in middle and high grade.

Through long-term accumulation in the European market, it now has a relatively stable customer base.

Another part of the exhibitors take into account OEM and independently designed products. The added value of their products is high and can win the favor of European customers.

Exhibitors also have some advantages in foreign invested enterprises.

Shanghai Sanjing is a foreign invested enterprise in China for many years.

In recent years, the company's comprehensive competitiveness has improved significantly. At present, it not only produces OEM for Burberry, Wacol and other brands, but also breeds its own brand.

In addition, Wuhu Optima, Nantong Ji'an, Nantong, merry and Hangzhou poetry are also represented by the women's clothing enterprises, whose design is strong, good quality, rich category of clothing products are popular with European buyers.

Faced with the severe export situation, enterprises and local governments have gradually realized that the more difficult they are, the more active they are to go out.

This year, the town of Dalang, a sweater manufacturing base, is again participating in the exhibition, hoping to attract the attention of European businessmen with the advantages of regional brands.

In this exhibition, the Dalang Pavilion will take part in the exhibition of the regional brand of Da LAN Mao. The enterprises will choose their own superior products to be exhibited at the exhibition according to their own product characteristics.

In addition, on the environmental protection and sustainable development, the big wool weaving industry has been guiding enterprises to focus on saving water and energy in production and reducing the discharge of waste water. Enterprises have gradually made environmental protection, efficiency, ecology and economy constitute the goal of enterprise production.

At the Paris exhibition, exhibitors invest more in R & D and design, further strengthen product testing, ensure that the standards are put in place, improve the quality of products, and meet the needs of the European market with more environmentally friendly and better quality products.

The opening of the Dalang pavilion has made the exhibits and exhibitors in Paris more diversified and large-scale, and also added more features and highlights to the exhibition.

Positive energy: "one-stop" in Globalization

With the development of global industry, some relatively low cost products in China's textile and garment industry have been replaced by neighboring countries.

The low end product segment is replaced by the more advantageous country, which is the inevitable result of international division of labor.

After the successful pformation in 2011, the Paris exhibition has grown into the largest and most professional clothing purchasing exhibition opened by European exhibitors to China.

This year's exhibition has more than more than 70 overseas enterprises competing with Taiwan.

On this platform, buyers can not only contact Chinese suppliers, but also contact other textile and garment producers and traders from the Asia Pacific region.

Such an international and diversified platform can better highlight the advantages of Chinese enterprises and make Chinese enterprises more widely concerned.

Through this platform, exhibitors can share the latest information in the global industry, and seek the channel cooperation resources through exhibitors.

Moreover, the same mode of hosting with TEXWORLD also made Paris a platform that runs through the upstream and downstream of the industry chain, providing a one-stop shopping model for European buyers from fabric to clothing, and also a global exhibitor.

To provide a comprehensive service platform for trade and information plus fashion.

From art design to industrial production to final product promotion, garment designers and fabric designers are drawing close to each other. European new designers and Asian textile enterprises are deeply exposed to the integration of various elements such as designers, fabrics, clothing and institutions. Texworld and Apparel Sourcing are also the foothold of the fashion and design industry and sales terminals of the textile and apparel industry chain.

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Positive energy: "effectiveness" exhibition helps enterprises

In order to effectively help enterprises to achieve the ideal goal of exhibiting, the organizers closely focus on the "effectiveness" in the exhibition and spectator organization.

Instead of blindly expanding the exhibition area and pursuing the number of exhibitors, on the basis of stabilizing the scale of exhibitors, the organization invitation for high quality professional buyers has been increased, hoping to ensure a reasonable proportion of exhibitors and customers.

At the same time, the organizers, starting from the details, from traffic arrangements, landing registration to commercial docking, provide more thoughtful and meticulous services for VIP buyers and exhibitors.

In addition, considering the economic environment in Europe, the organizers joined hands with the Frankfurt Exhibition (France) company to enhance the publicity efforts of the exhibition in Europe, according to the demands of enterprises and the needs of the European market.

According to the demand characteristics of product category in European market, the organizers have organically divided the exhibitors' composition in the early stage of the exhibition, consciously increased the proportion of exhibitors in artificial wool, clothing, hats and scarves, thereby enhancing the diversity of exhibitors and further ensuring orderly competition among exhibitors.

In view of the common defects of the exhibition booth and the unattractive display of the exhibits in China's exhibitors, the sponsor invited French professional market consultants to arrange the booth for the European buyers on the exhibition day.

In the limited booth space, the exhibits are displayed in a simple and proper manner, highlighting the self, so that the audience can stop and consult in the two seconds of the booth. This is another embodiment of the organizers' "effective exhibition".

In addition to the platform of information and trade, Paris exhibition is helping Chinese enterprises become brand suppliers, and has done a lot of work in seeking international cooperation from design and brand.

In order to give full play to the advantages of APP clothing and Texworld fabric exhibition in the same period, the Paris exhibition is invited to 2G2L, a professional trend publishing agency.

2G2L is also the trend producer of New York Texworld and New York international fashion and apparel sourcing exhibition.

The joining of 2G2L has made the trend of Paris exhibition merge with the latest fashion concepts of Europe and New York. It helps enterprises find the most popular information quickly and grasp the direction of product development, and strive to achieve the goal of "helping garment enterprises to understand the trend of fabrics and promote the understanding of clothing demand by fabric enterprises".