Taiwan's Cutting-Edge Designer Clothing Brand VIVACITA: Market Access With Aesthetic Appeal

VIVACITA is Taiwan's cutting-edge. Designer Zhang Jiaren was founded in 2011. Zhang Jiaren has the background of industrial design in Taiwan, and then went to Italy Istituto Marangoni to learn fashion design. So his works are full of aesthetic feeling of industrial lines. He found that clothing design is closer to everyone's daily life than industrial design.

Same Clothes & Accessories Different people can give it different lives and interpretations. After returning to Taiwan for many years in the clothing industry, he founded VIVACITA.

The design style of VIVACITA is the biggest feature of Androgynous. From the beginning of the series, you can see that every piece of clothing seems to be in a minimalist design with surprising details.

2012 autumn winter series is the fourth season of Zhang Jiaren's creation. At present, there are six entities in retail outlets, distributed in Taipei / Taichung / Tainan / Chiayi, and Melbourne, Australia.

　　 Creative concept

In the concept, a perfectly straight line, a golden ratio triangle, and a round and perfect circle are the principles of perfect definition. But paradoxically, VIVACITA is unable to find a perfect line, triangle or circle in the endless natural world. These so-called perfect shapes are human products derived from mathematical operations and scientific verification, rather than natural nurture. The gap is regarded as a perfect destroyer. It is the pursuit of the so-called perfect thought, trying to hide, trying to repair the blemish.

In this season, VIVACITA wants to express the gap through its work and should not be regarded as a defect. Its existence makes us look at the costumes of habit and have a distinctive new look.

It's like the personality or appearance that once was regarded as a defect. Face up to the flaws that once seemed to be a breach of perfection, pluck up the courage to break through the frame of thinking, and skip the media's fallacy. Maybe it's a sign that belongs to your personal characteristics, and the charming character you give to your life. Many different new faces. Be yourself, do not try to change yourself, cater for others, you are unique, no one can replace it.

　 Design emphasis

This design concept is intended for the word "gap". The way of chipping is used to destroy the clothing patterns that have been used to each other. After recombining, the costumes have their own unique personality. In different ways to form the shape of the gap. One is to use the shape of the gap itself to achieve the effect of penetration, so that a single product can produce overlapping or color collision effects. The two is to use the tailoring method to show the effect of the gap. Through this design, the details and structure of clothing will be linked to create a seemingly simple but pleasing detail. Meanwhile, this season maintains a neutral brand. Design style It emphasizes beauty instead of gender.