The Most Important Thing To Do Is To Recognize Yourself.

Remember, a brand marketing guru is listing one.

At the time of the ten most important elements of success, the first one says that we must figure out who we are. You may say that it is very easy to be a brand.

This year, a large American designer brand landed in Beijing. When they came in, they entered Beijing's most popular landmark shopping mall and pushed away a very good brand, occupying the best position.

What is interesting is that its entry is not as prosperous as it imagined. It looks like the fashion brand that is not as good as before. Why is a brand popular in the United States not heated up in China? Personally, it feels that it does not know who it is.

In fact, looking at the brand history of the brand in the United States, designers did not burn for many years, but it was only after two businessmen began to hype IT bag and sparkling watches that they became popular.

It can come to China.

The brand of the fast fashion brand also seems to have never thought of its own ownership. It has always emphasized that it is a high-end designer brand, but things can not find the gleam of genius. Besides, even if you occupy the landmark of Beijing, the third floor location is not too good, but it is not the place for the first line designer. If you really want to shoulder shoulder with Donna Karan, Ralph Lauren, please be on the first floor.

What is even more interesting is that after the two businessmen behind the designer's brand made a lot of money last year, they began selling their stocks slowly this year, and the future of the brand was hard to understand.

Some people fail to understand what their surnames are. Some people are eager to change their faces and change their names.

It looks like this year's Kenzo, John Galliano.

A Opening Ceremony is the main brain to exchange blood for herself. After all, the Kenzo has gone from bad to worse, proving itself again.

Even more frightening is John Galliano, a brand that I never even dare to move forward, but this year's lookbook has made me feel very cordial. No longer those unruly and unruly fashion, it has become an unscaped trend, and suddenly I have no admiration in my mind.

These eager to change the name of the brand, the mood can be guessed, see

From a middle aged and old love to a young fan today, the success of the rebound from the bottom of the valley, such a case will see anyone who will be jealous.

But personally feel that Burberry is also facing the same problem, from the Burberry classic lattice now big exchange, each new clothes are full of Christopher Bailey name, young people see Christopher's name is delighted to come, but when more and more clothes can not see the shadow of Burberry once, many grandma grade customers may say, Christopher is who, I don't know the name.