Shanghai Fashion Week October 18Th "Water" Curtain

According to Xi Shiping, deputy director of Shanghai Fashion Week Organizing Committee, the famous fashion brands, designers, models, entrepreneurs, stars, experts and scholars and related industry chain personnel will gather in Shanghai.

In a week, there will be more than 40 well-known brands at home and abroad, and more than sixty famous designers will be involved in the release of static and dynamic works. Some of the show's products will also participate in online online pre-sale activities, and fashion will be integrated into the public's life from T.

Highlights: the opening ceremony is brilliant.

It is sponsored by the Shanghai Municipal People's government and supported by the Ministry of Commerce.

Since the autumn of 2003, Shanghai fashion week has gone through ten years.

In the past ten years, Shanghai fashion week has grown into a famous fashion style brand with Shanghai style from scratch, from small to large, from green to mature, and has entered the ranks of the world famous fashion week.

At the beginning of the fashion week in Shanghai, it was basically based on the introduction of international first-line brands to Shanghai.

From 2005 to 2006, the guiding ideology of introducing international brands and cultivating local brands and designers was clearly defined, and the operation mode of municipal government sponsored, large group support and market-oriented operation was established.

By straightening out the relationship, gathering strength and integrating resources, Shanghai fashion week quickly went out of its bottleneck and laid the foundation for healthy development.

In 2007, the "new China Power" campaign was launched. In April 2008, the creative landmark of Luwan District, the founding of Shanghai, officially launched the first Shanghai fashion week, autumn and winter, and released from one season to the two.

At the same time, Shanghai fashion week has further strengthened its integration with regional governments, business enterprises, clothing institutions, creative parks and fashion landmarks.

Gathering the world's five most famous fashion week leaders to come to Shanghai to convene the "Hai Shang summit", attracting the designers from all over the world to show the "five continents fashion bloom" and lead Shanghai designers to go abroad to take the lead in the international fashion week. The "one week and the special exhibition of the world" is a series of activities to add color to World Expo.

Through continuous efforts, the fashion week in Shanghai has developed to the depth and breadth, and has gradually played an important role in the fashion industry at home and abroad.

In 2011, Shanghai fashion week won the support of the Ministry of Commerce and was included in the key cooperation project between the Ministry of Commerce and Shanghai.

Through the formulation of special upgrading plan, the organizing committee has incorporated the fashion week of Shanghai into the great circulation of international fashion week, combining the "breadth of New York" and "Paris height" to form the "new degree of Shanghai".

On the scale of operation, it expanded from the original stage to the two showcase, from the original quarterly only six or seven sessions extended to more than 40.

With the increasing influence of activities, the improvement of the quality and scale of activities has attracted more and more sponsors to participate. Shanghai fashion week has gradually entered a virtuous circle.

Shanghai fashion week adheres to the road of specialization, internationalization and marketization, and strengthens cooperation at home and abroad.

We have made remarkable achievements in cultivating famous designers, models, and promoting fashion landmarks.

Over the past ten years, more than 400 works have been released in Shanghai fashion week, including 30% of international brands and 50% of designer brands.

From France, the United States, Italy and other more than 20 countries and regions, more than 100 brands came to Shanghai fashion week, and mostly settled in Shanghai.

Launched a large number of local original design brands, a total of more than 200 local designers and more than 50 independent brands to participate in the release.

Through its own efforts, Shanghai fashion week has become an independent brand's propeller and incubator of original strength. It has made great contributions to upgrading the industrial level and shaping the image of the city.

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To celebrate the 10th anniversary of Shanghai fashion week, the opening ceremony of Shanghai fashion week 10th anniversary will be unveiled in October 19th in Shanghai international fashion center, which combines the historical details and modern fashion.

The organizing committee abandoned the past Gala celebrations, and once again took the Huayi Brothers fashion and "fashion bazaar" to join hands with stars, celebrities, celebrities, business gifted people and professionals in the city to go to the fashion festival.

Following the successful invitation of the famous British fashion designer Vivienne Westwood (Vivian Westwood) to come to the scene last year to perform his classic brand show, the world famous wedding queen Vera Wang (Wang Weiwei) will present her first Asian show for the 10th anniversary opening ceremony of Shanghai fashion week, presenting 40 latest works including garments, dresses and wedding dresses.

After the Vera Wang (Wang Weiwei) show, the prestigious fashion information website Models.com, which is famous in the world fashion stage, and the famous clothing brand MO&CO (Mo Ke) will jointly organize the "mad horse party", and will again start the fashion craze in the golden autumn night.

Highlights two release professional standards

Since the beginning of 2008, the fashion week in Shanghai has launched the two season of the year in accordance with the international practice, and has gradually increased its scale on the road of specialization, internationalization and marketization.

Because the original Renaissance park lawn has been unable to carry the number of releases, with the support of the Huangpu District government, with the support of the Ruian group, this season, it moved from the landmark Renaissance park to Shanghai fashion landmark Xintiandi, too Pinghu Park, creating an unprecedented "double star" show on the water, one black, one white, two T stations, shining like a Gemini.

The more than 40 season's release is the embodiment of ten years' accumulation and the perfect start for the next ten years.

Participating in this season's Shanghai fashion week, there are many famous brands from the United States, Sweden and Italy.

And the latest works released by local commercial brands.

Among them, Chinese local designers have always been the biggest gleam of fashion week. They worked together with Shanghai fashion week and developed together, and have become the original design force with market influence.

During this season's Shanghai fashion week's debut, Ji Cheng, Hua Juan, Wang Qingfeng, Li Hongyan, Liao Xiaoling, Zhan Wen Shu, Zhang Lei and so on will be presented one by one to present the latest works of our personal brand.

More and more international brands regard Shanghai fashion week as their first stop in the Chinese market. This has obviously become a major feature of Shanghai fashion week.

The global creative director of the famous American brand Diane von Furstenberg (Diane von fend Ting Bao), the brand-new fashion brand named after her name Nathan Jenden (Nancy Jaden), will be presented on the first day of the fashion week.

Sweden's famous fashion brand Cheap Monday (cheap Monday) will also have a passionate northern European Street fashion in Shanghai fashion week.

Supporting the original strength and displaying the design style is also the goal pursued by Shanghai fashion week.

Every quarter of the fashion week stage, the local new brand, new and sharp designers and teachers and students are the focus of attention.

This year, more new faces will appear, such as independent designer Tang Jia, Li Xiaoming, and Shanghai Engineering Science and technology university clothing specialty, Sino French Eiffel Clothing Institute.

I believe that through this year's appearance in fashion week, we can make them fully realize their potential and get better development for their future career.

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At the same time, the organizing committee also adopted a series of activities to increase the content of the whole campaign.

In order to make up for the scarcity of professional buyers in Shanghai fashion week, the organizing committee joined the modern customer network to sell the show on the spot and set up a B to C through the way, so that ordinary people can easily have the fashion and make fashion a product that can be consumed or can be consumed. The fashion week of fashion photographers is also captured by them and is becoming more and more popular.

This season, Shanghai fashion week will join hands with Phoenix Network to hold the "Shanghai STYLE" street competition in your heart, and strive to create the most authoritative and creative fashion week in China. This is a record of Shanghai's fashionable new look of the international metropolis.

Highlights three series of activities colorful

Around the fashion week's core activities and the 10th anniversary opening ceremony, the fashion week will also host a series of activities.

ELLE fashion ceremony: the annual fashion event called "fashion Oscar" will be held in the fashion week of Shanghai in October 26th.

At that time, Shanghai fashion week will join hands with the international fashion magazine "ELLE", with the theme of "crossing the border", and inject new and environmentally-friendly vitality elements into China and even the global fashion industry.

This season, Hearst group, as the fashion media of Shanghai fashion week, is a perfect feast for Shanghai fashion week. It also ends the Shanghai fashion week.

2012 Shanghai International Model Competition: the Shanghai international model competition was once a landmark fashion event in Shanghai. It launched outstanding models such as Marry Ma, Jiang Peilin and Tong Chen Jie.

In order to carry forward this competition and build up the East with "pformation and blossom"

The new rules will quickly build an international super model in China. This year, the competition will start again, opening up a new direction for the professional development of the model.

The competition will be presented as a closing ceremony and held in Shanghai international fashion center in October 25th.

Shanghai fashion week 10th anniversary VIP night: VIP night is an innate activity created in April this year. It aims to share the dribs and drabs of the week with partners who have worked together.

This season's VIP night will bring SWAROVSKI crystal to show and deduce the dazzling fashion themes. What's more important is the wonderful and magical unveiling ceremony for the main image of the next fashion week in Shanghai.

The night of VIP will be held at the Anderson Hotel in Shanghai in October 26th.