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    Tongxiang, Zhejiang: Specialized Market For Home Textiles

    2012/10/16 20:31:00 19

    ZhejiangHome TextilesSofa FabricTextile IndustryTongxiang

     

    Hemp Town, Tongxiang, Zhejiang, for "

    Sofa fabric

    "It occupies a place in China's home textile map.

    However, with the rising prices of raw materials, rising labor costs and the continuing weakness of the international market, the drawbacks of hemp, textile and marketing, logistics and so on have begun to appear. How to break through the bottleneck and seek development and how to inject new impetus into the traditional industries (310328, fund) is a problem that the cannabis manufacturers and the local governments have been pondering.


    Attracting cannabis dealers to return home to build the largest sofa cloth distribution market in China


    "Everyone can smell the sound of machines" is a description of the image of the hemp textile industry.

    At present, 10401 people in hemp town are engaged in the home textile industry. Last year, the output value of home textiles in hemp accounted for 88.5% of the total output value of the town, and the contribution rate to the local economy exceeded 90%.


    However, due to the constraints of sales channels and logistics, the cannabis merchants in the international market, such as Tokyo, Seoul, Frankfurt and Dubai, only regard the business as a raw material procurement market.

    Where is the root cause of the development of the hemp textile industry? Zhejiang's flying sails

    Spin

    Zhang Zhonghua, general manager of the Company Limited, said: "the key is the lack of a leading market to promote industrial development.

    Why is there no professional market in China's largest sofa cloth production base (cannabis town)?


    The establishment of Hangzhou Bay Light Textile City (600790, Guba) will create a gold card for cannabis, and also solve the problem of no professional market.

    After two months of trial operation, the Hangzhou Bay light textile city officially opened in September 1st this year.

    According to Lv Rongquan, chairman of the board, the Hangzhou Bay light textile city has a total investment of 220 million yuan, covering an area of more than 50 mu, with a total construction area of nearly 50 thousand square meters and more than 1780 shops.

    The market will plan and build sand trading area, textile products, curtain cloth trading area, e-commerce and factory display area. At the same time, it will build nearly 5000 square meters of super large ecological square, and regularly organize various promotional activities for businesses.


    "

    nimbin

    Taking the Hangzhou Bay light textile city as an opportunity, we will gradually build the largest sofa cloth distribution market in the country.

    Su Weiming, mayor of cannabis Town, said.


    Su Weiming said that after more than 20 years of development, the annual output value of the home textile industry in hemp town has nearly 9 billion yuan last year, and 198 home textile enterprises are now in the industrial park, including 30 enterprises.

    Although the hemp home textile industry has a solid industrial foundation, there is no development platform to build industrial clusters. Hemp Hangzhou Bay textile city can speed up the normalization and intensive development of hemp home textiles.


    To build nests, we must also attract Phoenix.

    The cannabis town government encourages the home textile association and local branches to re invite the owner of the cannabis to allow them to do business at home.

    Not only that, the town government has also formulated relevant policies, striving for the tax and fee waiver of the Tongxiang municipal government, so as to create a good atmosphere for development.

    On the other hand, through the home textile association, we can share resources, guide enterprises to become bigger and stronger, and provide guidance and help in product innovation, patent declaration and brand building.


    Lv Rongquan told reporters that the textile city is not only a professional trading platform, but also a platform for e-commerce and R & D.

    At present, the market is negotiating with Alibaba to provide businesses with all-round services, enhance competitiveness and promote industrial upgrading.

    At present, the Hangzhou Bay Textile City has attracted 1100 merchants, and the rate of entry is nearly 80%.


    Professional market helps upgrade industries


    During this period, Zheng Xinnan, general manager of Tongxiang hemp new Jiali cloth weaving factory, was especially busy, and he officially opened business in the 38 square meter retail department of Hangzhou Bay light textile city.

    In just a few days, 3 overseas businessmen have come to discuss business, which has delighted the original Zheng Xin Nan, who was slightly worried about "moving".


      

    Zheng Xin Nan

    It has been 8 years for the sofa fabric business. After painstaking efforts, the "new beauty" export trade is beginning to show itself. The products are exported to the Middle East and South America, and the business is getting bigger and bigger. The original 10 square meters shop in Haining Xu Cun home textile city is struggling.

    When he learned that he wanted to build a sand Market at home, Zheng Xinnan was moved.

    What attracts him most is that the professional market will set up a platform for e-commerce and creative design, and all-round pformation and upgrading of service enterprises.


    More than 10 years ago, the cannabis swordman swordman looked at several looms at home, sprouting the idea of doing home textile business, and went to Tianjin to learn sales skills.

    In 2005, with his unique sensitivity to the market, he returned to cannabis and started selling his own products.

    Now he has founded the Tongxiang hemp's textile factory.


    According to statistics, there are 215 home textile enterprises, including 37 enterprises, and 2857 home textile private households.

    As cannabis old business people say, "the world sofa cloth looks at China, the Chinese sofa cloth looks at the hemp."


    With the development of China's home textile industry, hemp home textile industry began to tilt towards creative design.

    Tongxiang Sheng Mei Qi Textile Co., Ltd. is recognized as the top small home textile enterprise in the industry. In just a few years, it already has an excellent design team.


    However, for most textile enterprises, the design team is still "luxury".

    "Small businesses mainly rely on imitation, and sometimes they get caught up in patent lawsuits."

    Zheng Xinnan said, we believe that the construction of professional market platform can attract excellent design talents, and promote the upgrading of traditional SMEs and the entire cannabis economic upgrading that have been suffering from lack of talent protection.

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