Domestic Children'S Shoes Lack Competitiveness. Some Brands Are Developing Children'S Shoes.

"To buy a pair of children's shoes for my children will cost more than 100 yuan, which is even more expensive than our adult shoes. But for the sake of children's health, they still have to buy good quality, trusted brands," Ms. Wang said in an interview with reporters.

Attention to children's shoes

The journey of a thousand miles begins with a foot, and the importance of feet to a person is self-evident.

a pair

Not only does it concern the health of every child, but also the whole society's sincere concern for the "future of the motherland", which shows the importance of children's shoes.

Children are at the most critical stage of life development. Whether the shoes are suitable or not is very important for children's health.

A good pair of children's shoes should not only protect their feet from external damage, but also conform to the characteristics of children's feet growth and development and physiological functions.

Experts believe that the health function of shoes is related to the basic protection for children's feet, such as comfort, shock absorption, skid resistance and balance.

At present, children under 16 years old account for 1/4 of the total population in China, and about 28 million newborn babies are born every year.

According to expert analysis, if the children of this age group spend 4 pairs of shoes on average each year, the consumption of children's shoes will be nearly 1 billion 600 million pairs every year. If the average price of each pair of shoes is 30 yuan, the market will have a consumption scale of about 50 billion yuan each year.

Therefore, China's children's shoes industry is currently in the golden stage of development, whether it is consumption or production.

However, the number and quantity of children's shoes produced by Chinese enterprises are far less than the number of production and consumption of adult shoes. It is reported that the proportion of Chinese enterprises investing in adult shoe manufacturing occupies 13.6% of the total international shoe manufacturing, while children's shoes far fall short of this proportion.

According to authoritative survey data, about 70% of the domestic children's shoes market is non branded products, 20% is imported brands, and domestic brands are only 10%.

Domestic children's shoes are seriously lacking in competitiveness.

Children's shoes enterprises should study and design the function of shoes according to children's physiological function and movement characteristics.

Whether the shoe is comfortable or not depends on the design and production process, and whether the shoes are healthy or not depends on whether the brand idea and the materials used are environmentally friendly.

Children's shoes enterprises should be aware of the importance and make positive efforts here.

Three big shoe industry base children's shoes enterprises

Quanzhou has famous brands like Anta, XTEP and 361 degrees. After the development of adult brand, the brand of children's shoes is

Thriving again, Jinjiang and Nanan gradually formed many brands of children's shoes, such as gang Deng, Altman, Kate, XTEP, Bumblebee, 361 degree, leopard and so on.

And Guangdong is a relatively low price wholesale center, the main brands are Mi Fei, child fit, Dr. Jiang and so on.

Wenzhou area is the gathering place of leather shoes products. The producing areas of children's shoes are mainly concentrated in Wenling.

There's space Mickey.

Shen Teng and other brands.

Due to the development of traditional leather industry in Wenzhou, many domestic shoe brands in China are looking for leather products instead of processing in Wenzhou.

The field of children's shoes has attracted more and more attention from shoe manufacturers. On the basis of the continuous development of adult shoes, children's shoes have been vigorously developed.

Children's shoes and shoes enterprises should create a green sky in China's footwear industry.