New Strategy To Boost Nepal Carpenter'S Overseas Expansion
Hand in hand with European Union national team Carpet Nepal's entrepreneurs took this initiative after falling demand, labor shortages and unrest brought damage to the carpet industry, resulting in a weak supply capability.
Nepal "Carpet industry is facing double problems: weak supply capability and declining demand from major international markets," said NCEA, President of the association of carpet exporters (NCEA). We have no choice but to take new initiatives to regain our lost market, to boost our capacity and maintain supply. Therefore, we have formulated new strategies in consultation with experts and government officials. "
According to this promotion strategy, Marla said that the Nepal carpet Exporters Association established a research and analytical organization in the association to establish Nepal carpet exhibition hall at international exhibitions and develop new attractive designs and diversified carpet distribution.
So far, Nepal has limited international exhibitions and smaller stalls.
Nepal carpet exporters association We also held consultations with the trade unions to keep the carpet industry away from labor turmoil. This will strengthen the supply capacity of the carpet.
Bahadur, executive director of the Nepal carpet Exporters Association, said that some carpet entrepreneurs have made separate efforts, including new designs, to regain the lost market.
Although the export of Nepalese carpets to the US and Chinese markets has emerged in recent years, the export of hand knot carpet to Europe last year is down, due to the crisis in the euro area. Data compiled by the trade and export promotion centre show that in fiscal year 2011-12, 25 of overseas markets dropped to 70% of the market, and these markets were mainly European and American countries.
In recent years, Nepal's hand carpet has increased 9 times to China's exports, and its export volume has increased 5 times.
In the 2011-12 fiscal year, Nepal exported 684440 square meters of hand carpets, with an export volume of US $6 billion. In the 2010-11 fiscal year, Nepali exported 833410 square meters of carpet and exported to US $4 billion 920 million.
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