Korean Clothing Brand Enters China In All Directions

The Republic of Korea

The core strategy of an enterprise is to create famous brand image. Therefore, Korean enterprises began to enter high level department stores and shopping centers in major cities in China from the early stage of their development. This will not only enhance brand value but also increase sales.

SK Networks's women's clothing brand "O" 2nd, which was launched in 2009, has been exported to China after the completion of the production in South Korea, and has launched a key marketing campaign for senior consumers. Its price in China is more than 70% to 80% higher than that in South Korea, but this may also prevent sales from rising rapidly. It is understood that the sales volume of China in the region last year reached 50 billion won.

The company also plans to increase the number of Chinese shops from 52 to more than 70 by the end of this year.

In addition to SK Networks, the first wool weaving, LG fashion, clothing and love also set up stores in the main department stores, and made changes in the Chinese market.

The main brand of the first wool fabric, "Binbo" in China, introduced the "one dragon shop", including men's clothes, women's clothes and ornaments.

In addition, it also set up a design center in China, using Chinese favorite red, or introducing wrinkle free trousers and other products for Chinese market.

The price of "Bo Bo" in the Chinese market is consistent with that in the Korean market. This is to pmit the image of "senior casual wear" that has been built in Korea to China.

Binbo plans to increase more than 30 stores in China this year and increase the number of stores to 145 by the end of the year.

The first goal is to increase the sales volume of Binbo in China to over 30% in the next 5 years.

First, Mao also launched the first "ALCEE" targeted only at Chinese consumers this autumn, targeting 35 to 45 year old middle-aged women.

Until last year, clothing and love were mainly concentrated on casual wear and children's brands. But from this year on, clothing and love has gradually entered other fields in China through the acquisition of Italy brand, such as sports clothing brand "BELFE" and "leather bag brand" Mandarina Duck ".

Clothing and love related personage said: "by 2020, clothing and love will create 10 trillion won sales in the Chinese clothing market, so the love affair is developing towards the comprehensive fashion brand."

Last year, sales of clothing and love in the Chinese market reached 1 trillion and 600 billion won.

LG fashion and France Lok ye ye headquarters jointly founded "Le Fei Ye China" to take over the Chinese outdoor products market.

Last spring and summer, when the product was first launched, it increased to 6 stores in 1 years and 6 months.

LG fashion related personage said: "China's outdoor products market is growing by 35% every year. As of 2015, China's sales will reach 200 billion won."