Paying Attention To E-Commerce Is A Way Out For Garment And Textile Practitioners.

At present, e-commerce is still developing fiercely in the domestic e-commerce market.

The popularity of several leading e-commerce enterprises is increasing. More and more enterprises are involved in it.

The comprehensive business platform represented by e-commerce in the industry plays a leading role in the early days of the Internet. Their development marks the rise of e-commerce in China, and the popularity of netizens is also rising. More and more enterprises are involved in it, so that the garment and textile industry has tasted sweetness in e-commerce.

In addition, many users use Baidu, Google and other search engines to optimize keywords, buy competitive ranking, and continuously increase exposure and click to get more orders. Since Google quit China, Baidu has become the mainstream of SEM.

In the current Internet development, these two are still leading.

Textile and garment industry has unlimited potential to develop E-commerce

With the continuous expansion of market demand, the clothing and textile industry which is closely related to people's life has also been developing rapidly. However, due to technical and innovation reasons, there is still a big gap between the domestic clothing and textile industry and the design concept abroad. Lan Xiaohua, a network marketing expert who has been engaged in clothing industry research, believes that Internet e-commerce can help domestic garment and textile enterprises to participate in domestic and international competition, and direct dialogue with the international big market will help enterprises to break through the bottleneck of design quickly and realize the upgrading of new materials for technological innovation.

Using this new electronic commerce as a new trading tool to widen the current marketing channels, improve the business environment, optimize and activate the whole industrial chain, actively integrate into the Internet trading mode, use the Internet and make use of e-commerce to make a big cause.

Vertical industry portal website will rise and open up golden age.

Peng Yanli, President of China Wool Textile Industry Association, believes that in today's information age, the number of smooth channels of information and information resources determines "life and death and success or failure", especially for the field of garment and textile.

The integration and development of all the advantageous resources that we have has set up a complete set of service systems and models. It has many advantages, such as timely and timely publication of information, comprehensive and comprehensive data resources, authoritative information and information, and extensive network coverage.

The emergence of the Chinese leftover web in the personalized industry portal website is undoubtedly a shot in the arm for the Chinese garment and textile industry, which is gradually developing and expanding. It will surely play an important role in maintaining the balance of the whole industrial chain and establishing a more reasonable channel for information exchange.

However, with the intensification of advertising competition and search engine ranking competition in the integrated platform station, some enterprises have launched more professional websites, and the clothing and textile personalities represented by China leftover net etc.

Custom websites are gradually emerging and growing in favor of farming.

Vertical e-commerce website entry threshold is not high, but the e-commerce market is still not a mature market.

Lan Xiaohua, a clothing brand marketing expert, thinks that whether the comprehensive or professional electronic website, its single garment product profit margin is not high. Bulk purchase requires a certain amount of capital and has strong financing needs. Therefore, it is not easy for small and medium-sized garment enterprises to develop.

How to maintain customer loyalty and product cost control, logistics cost control, product personalization are the issues that e-commerce websites need to consider.

The wide application of e-commerce in China's garment and textile industry has made a strong contribution to the development of the industry.

With the arrival of the eighteen largest 12th Five-Year plan, China's garment and textile industry will also enter a stage of rapid development.

In the next five years, the total output value of the industry will reach or exceed five trillion yuan, with an average annual growth rate of 15%.

In the next five years, China

The application of e-commerce in textile industry to open up the market will become the main trend of the sustained development of the industry.