The Price Of Winter Shoes Rises. It Is Analyzed That Whether Autumn And Winter Clothes Are Discounted Depends On The Weather

　　 People in the shopping mall said that the discount activities for autumn and winter clothing this year should depend on the weather conditions

"I found this year when I went shopping on weekends Price of leather shoes It has risen a lot. " Miss Fang, a citizen, recently told reporters, "In the past, if you didn't care about brands, you could still buy a good pair of shoes in the mall for one or two hundred yuan. But this year, whether in the mall or in the street shops, the price of slightly decent leather shoes is seven or eight hundred yuan, and at least three or four hundred yuan after the discount."

When visiting major department stores, the reporter found that, taking a brand of women's shoes as an example, a pair of autumn single shoes was priced at 1099 yuan, and after 30% discount, the price was 769 yuan. The price of new shoes rose, but the price of clothing fell instead of rising. The relevant person in charge of the department store industry said that with the launch of new autumn clothing, only some clothing prices rose, and most of the prices were the same or even lower than last year.

　　 The price of shoes rose by 20%

Mr. Zhang, who runs a foreign trade shoe store on Zhongshan 6th Road footwear industry After five years of business, he told the reporter, "This year, our purchase price has also increased to varying degrees. Last year, the purchase price of a single shoe purchased for 200 yuan has increased by 20 yuan this year, not to mention boots and other winter products, the purchase price has increased by at least 10% or 20%." In fact, the CPI data of the National Bureau of Statistics in September showed that non food prices have become a new factor, and clothing prices have increased by 3.4% year-on-year. Among them, clothing prices rose by 3.7% and footwear prices rose by 2.3%.

Yesterday, Chen Shinai, a citizen, said to the reporter, "I used to spend five or six hundred yuan to buy a good pair of leather shoes in the Friendship Store, but now I can only pick and choose in a small shop on the street. There is a low-end shoe store near my home, and the price is about one hundred yuan. There are a lot of shoes, but they belong to me."

"All costs are rising, and the rise in retail prices is an inevitable trend." A senior person in the shoe industry told reporters frankly, "It is particularly difficult to recruit workers. In fact, some large-scale brand shoe factories cannot recruit workers in the whole Guangdong region. The number of workers in a brand shoe factory is less than one tenth of that ten years ago. The shoemaking industry is a traditional industry, which has little appeal to young people, while traditional old shoemakers have low social status and low wages Gradually separated from the industry, and gradually formed a vicious circle of personnel turnover. "

　　 Investigation: 80% of production lines moved out of the Pearl River Delta

Boss Chen (alias) runs a medium-sized shoe material processing factory in Zhongshan

He told reporters that in order to retain the right workers, the factory will raise wages twice a year, in March after the end of the year and in October before the year, "every increase will vary from 100 yuan to 200 yuan/month." It is reported that some small factories have higher wage increases. "Now the export business is not easy to do. European and American customers directly transfer orders to Southeast Asia, such as Vietnam, Bangladesh and other countries. Previously, more than 80% of the orders of a brand were completed in China, but now we can only receive 30% of the orders."

The insider told the reporter that since the production line of the big shoe factory was gradually transferred out Shoemaking The vacancy rate of factory buildings has reached 30%. "The larger the processing plants, the higher the vacancy rate, and the factories of some small production lines are relatively tight." The reason is that many bosses gradually distribute the production and processing processes, the above said, "Take a brand shoe factory as an example. Previously, the factory could accommodate 10000 employees, with 12 production lines and three plants, covering an area of more than 30000 square meters. But now there are no people to recruit. The factory has less than 3000 people, half of whom are managers and half of whom are workers. Due to the lack of people, the boss has allocated production lines according to the process, and only 5 production lines can operate at present The rest has been gradually transferred to Jiangxi and other inland provinces, Vietnam and other countries. This is also a helpless move. "

Industry insiders said, "The environment may be more awkward in the next one to two years, and the Pearl River Delta region may gradually transform from a production base to a research and design base."

　　 Department store: less clothes in autumn and winter this year, low price

Unlike the rise in shoe prices, this year's clothing prices did not rise but fell. The reporter learned that from the end of last year to the first three quarters of this year, the sales of the department store industry were not very optimistic, and the sales data of many department stores showed a slight downward trend. On the one hand, businesses including dealers and department stores have repeatedly fought a lower price war than in previous years to clear up inventory; On the other hand, garment enterprises in major factories also began to reduce production orders. {page_break}

According to the relevant person in charge of Guangzhou Friendship Store, every year manufacturers will place orders one year in advance. The sales in the second half of last year directly affected the order quantity and shipment quantity of autumn and winter clothing this year. Due to the impact of warm winter and sales decline last year, the order quantity has decreased accordingly, that is to say, the quantity of autumn and winter clothing this year must be much less.

In terms of the pricing of autumn and winter clothing, some media reported that ZARA, H&M, etc. have reduced the unit price of goods to varying degrees.

A few days ago, a reporter visited Guangzhou and found that this year's clothing prices did not rise on the basis of previous years. Except for a small number of small increases, most of the prices were flat or slightly lower than before. "On the surface, although the pricing of autumn and winter clothing this year did not increase compared with that before, some even remained flat or fell," an insider told reporters.

　　 Industry: Whether autumn and winter clothes are discounted depends on the weather

Some analysts believe that the clothing quantity in autumn and winter this year is less, and the direct result is that the price of clothing may not be as cheap as everyone imagined. "Because the quantity is low, the result of this situation is that once the market is hot or the weather is cold this year, it is very likely that autumn and winter clothes will not be discounted due to insufficient quantity."

The relevant person in charge of Guangzhou Friendship Store said that this year's autumn and winter clothing discount activities should depend on the situation, and the weather factors and the overall trend of sales play more decisive roles. "For example, if it is particularly cold this winter, or the weather in the north is particularly cold, then clothing in some regions of southern China may be transferred to the north for sale, so that the inventory in the south will be more tight, and the price may not be reduced for sale."

"Because of many uncertain factors, there is still no fixed number of discount sales." The head of another well-known department store told reporters that if there was a hot sale, the merchants would certainly sell higher without discount. The reporter found that during the National Day Golden Week this year, unlike many previous department stores, the autumn and winter products were not discounted too much because of the festival.

?