Eco Leather And Leather Logo Create A National Green Brand Together

With the development of society,

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In the competition of products, the proportion is becoming more and more serious. To meet the environmental needs of consumers is a necessary stage for enterprises to take the road of brand.

As the first certification trademark in China, leather logo has become a successful model and platform for the leather industry to implement quality self-discipline and foundry industry brand. It has been widely recognized by the government, industry, enterprises and consumers. Under the new situation, the "leather logo" has been given a new connotation and mission, integrating into the "green, integrity, quality, fashion" and other fresh elements, making the leather label enterprises become more and more important in the choice of raw materials.

How to ensure that the leather used is green and environmentally-friendly. In May this year, the 2012 year leather label banner brand conference launched the "green environmental protection and eco leather" proposal. This undoubtedly pointed out the direction for the development of leather products enterprises.

"Strengthening cooperation between leather signs and ecological leather enterprises can effectively enhance the brand image of enterprises, and is one of the bases for the leather industry to build a green industrial chain".

Su Chaoying said that it is only a beginning to give priority to the purchase of finished leather that qualify for the use of ecological leather. To achieve sustainable development, the leather industry is bound to adjust and upgrade in the direction of green ecology and from inside to outside.

"Ecological environmental protection is a social responsibility, in line with the needs of industry and enterprise development. Cooperation with ecological leather enterprises effectively guarantees the quality of our products, and helps to maintain and enhance the brand image of our enterprises. It is our commitment to consumers".

Dan Yuping, vice president of Qingdao Hengda Limited by Share Ltd, a real leather label, pointed out that the use of eco friendly materials is a long-term solution for enterprises to implement brand strategy.

Eco leather enterprises are strictly examined and certified through the China Leather Association. In addition to meeting the requirements of various national industrial standards, azo dyes, pentachlorophenol, formaldehyde and six valent chromium are four chemical indicators monitored according to the highest international standards.

In the process of sewage treatment, ecological leather enterprises have professional and complete treatment facilities, sewage, waste gas and solid waste disposal, fully meet the national emission standards.

Not only that, but also like the real leather logo enterprises.

Social responsibility must also meet the requirements.

Eco leather has been developed for 9 years, and now 45 tanneries have passed the certification. Their capacity reaches about 1/8 of China's tannery industry's total capacity.

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Many factories, large output, certified eco leather production is difficult to meet the production needs of enterprises, it is recommended that the whole industry speed up the pace of environmental protection certification, improve the level of eco friendly green industry.

Leather logo shoe king Enterprises

Lin Zhengzhong, deputy general manager of International Holdings Limited.

"We hope to establish links with more excellent eco leather enterprises, promote each other and develop together".

Zhang Xiaoqi, executive director of Fujian real estate sign shoes Wang enterprise, Shishi Fusheng shoe industry Co., Ltd., also said that the development of enterprises is inseparable from the development of the industry, and the development of the industry needs the joint efforts between the upstream and downstream.

Green and low carbon have become a new theme of global development.

Setting up the concept of green and low carbon development, speeding up the construction of a resource conserving and environment-friendly society and promoting the pformation of economic development mode are the requirements for the development of the times, and the inevitable choice for enterprises to achieve sustainable development.

To this end, China Leather Association will carry out a series of work to strengthen the information communication between "leather logo" enterprises and "eco leather" enterprises, feedback market information, promote product R & D and technological progress of ecological leather enterprises, and create a national leather green brand industrial chain.