Footwear Merchandise Discount "Fire" Consumer Purchase Should Be Cautious

Mr. Lee bought a pair of single shoes at the counter, and the promoters said that the original price of the shoes he bought was 980 yuan, which was sold at 60 percent off yuan and 399 yuan during the promotion.

But after returning home, Mr. Li found that the shoe box label had a unified retail price of 399 yuan instead of 980 yuan. "How much is the price before and after the discount?" the teller explained that the label of "unified retail price of 399 yuan was wrongly tagging, and it should be $980".

For the receipt of the original price of 980 yuan, the shop owner explained that such a receipt was a fixed way of opening the shopping mall ex gratia goods, which mainly involved the sharing of the same price inside the same commodity. The original price of a commodity was 399 yuan, but the goods had been sold out, and now these shoes just borrowed the barcode of the original commodity.

On the other hand, the representative of the factory replied that the shoe cabinet had received the notice from the manufacturer asking for the replacement of the same batch of shoes with all the price tags marked "unified retail price 399 yuan". The reason is that some consumers have misunderstood this. The replacement of the blank ex gratia price label is only a temporary label to avoid the misunderstanding of consumers again. The official preferential price label needs to wait for the manufacturer to mark it.

Discount "fire"

Every holiday season is coming, not only shoe stores and shopping malls have all kinds of discounts, but all kinds of goods want to be "prosperous" again.

In the face of substantial concessions and discounts, consumers can not help but get excited.

Although there are some "genuine" promotions, there are still a lot of businesses taking advantage of the holiday economy and playing the disguise of "disguised discounts" to attract customers with surface preferential flower heads. Promotional products may be inferior or unsalable goods, and their quality is really unflattering.

Discount is one of the business promotion methods commonly used by businesses. It can reduce the price of products in a short time and attract more consumers to purchase behavior, so as to increase sales in the short term. As a part of enterprise activities, discount must serve the general goal of businessmen and improve the total profits of businessmen.

However, in order to pursue excessive profits, some businesses gradually appear false discount, frequent discounts, blind discounts and competitive discounts.

Philip Kotler, a famous marketing master in the world, once said, "historically, most consumers choose prices as the main determinants when choosing goods."

In this regard, discount is the most primitive and effective promotional weapon for consumers, and its effect is often immediate, because consumers always love cheap goods.

After the discount fever

After the holidays, Ms Dong pferred the shoes she had just bought on the Internet.

According to her introduction, these shoes were bought just during the eleven period. When the discount was large, even though they felt a little tight when they wore them, they bought them.

I didn't expect to go home and try again to find that the shoes were really small.

In this way, the discounted goods that originally spent 300 yuan were considered cheap, and now they can only be pferred at a price of 260 yuan.

Like MS Tung, there are also netizens flying, according to the netizen, taking advantage of the National Day discount to start a pair.

At that time, the activity of the shopping center was 30 percent off, and the price was 769 yuan after the discount.

Bought to find it is not suitable for themselves, now 600 yuan pfer.

"Lost 169 yuan inside and outside."

The netizen reluctantly said.

For the case of impulsive consumption like Ms. Tung, psychological experts believe that most consumer behavior, especially over the original planned and budgetary consumer behavior, occurs in holiday discounts.

This is mainly due to the free time and relaxed mood of holidays, which promotes the pleasure of consumption and makes consumers desire to shop.

There are all kinds of "buy to send", "discount on sale" and so on.

Measures have ignited consumer desire to enjoy cheap consumption.