2013 Shanghai Fashion Week Staged Swedish Fashion.
The brand is in
fashion week
It shows the spring / Summer Series in 2013, highlighting the "abnormal phenomena" such as hermaphrodite or asexual. The inspiration for printing and dyeing and fabrics comes from the elements of outer space: UFO and alien.
The colors of this series are the combination of light pastel and fruit red, green and jewel green, combined with all black and bright white.
The main fabrics are coated fabrics with crisp "wet effect" and knitted fabrics, which are blended with thin layer windproof fabrics and bright colored ribbons of sports style stitches.
Knitted fabrics are used for jackets, vests, T-shirts and tights.
Jeans are rough, but they are very elastic, and some feel the old store.
This contradictory nature creates something new and modern.
Strong new black, old blue and classic Cheap Monday ice wash effect create this cowboy series.
"We choose to come to Shanghai fashion week.
Chinese Market
To show our 2013 spring / summer series and our brand, "Cheap Monday chief operating officer H Kan Str m said," our participation also shows that Cheap Monday hopes to integrate into the Chinese market.
We look forward to contacting the local media, buyers and consumers, launching dialogue and collecting feedback.
Cheap Monday has experienced rapid growth and development since the advent of the first brand of jeans with symbolic skull patterns. It has reached a new level in single products and product categories.
Today, the main Cheap Monday series and the new season include men's wear, women's wear, baby dress, accessories, glasses, underwear and shoes.
"In the past few years, Cheap Monday has entered the Chinese market on a small scale.
But we found that consumers showed strong and growing interest in our brands, "H Kan Str m said." we are ready to move forward in this strategically important and highly competitive market. We have found excellent commercial potential here.
Our investment in China is long, and local companies have been established in Shanghai, so that we can sell products in spring / Summer Series in China in 2013.
Cheap Monday has opened about 2000 stores in 35 countries in the world, including independent stores in London and Copenhagen, and franchise stores in Selfridges & Co, Manchester and Bermingham Searl.
Since 2009, Sweden
Designer
Ann Sophie Beck (Ann-Sofie Back) has been the creative director of Cheap Monday.
Cheap Monday's spring / Summer Conference in Shanghai fashion week was jointly sponsored by the Consulate General of Sweden in Shanghai. The conference was held in 2013.
Since 2010, the Swedish Consulate General in Shanghai has been helping Swedish brands to participate in the annual fashion festival in Sweden to consolidate the status of Swedish fashion design in China.
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