Suning'S Strong Partners Will Become Normal.

After $66 million in the B2C suning.com children, the company once again introduced strong partners in the department store format.

Yesterday, the reporter learned from suning.com that all customers and suning.com have entered suning.com's open platform, and BELLE's e-commerce products will also be launched in the near future.

Suning.com's recent moves in the Department of general merchandise not only make it 1 million 500 thousand SKU ahead of schedule, but also the embodiment of Suning's "de electrification" strategy at the e-commerce level.

The industry believes that the business tycoons continue to join forces, and will gradually split the electricity supplier interest camp.

Fan Le bee settled in low key

The reporter visited suning.com website to see that the products of fan Ke Cheng and Yue Feng network have been quietly launched.

Reporters in suning.com search "fan Ke Cheng pin" appeared, including men's wear, women's wear,

There are 13240 search results in 9 categories.

In the industry view, as China's Internet brand scale enterprises, suning.com's joint efforts will help to complete the arduous task of category expansion.

Data show that as of August, suning.com's SKU was around 50 thousand, of which only 10 thousand were department stores.

However, suning.com has said it will achieve 1 million 500 thousand SKU by the end of the year, which will directly affect its main rival Jingdong mall.

Optimistic about department store high gross profit

There are indications that suning.com is accelerating the expansion of SKU's category in recent days.

Department stores and daily commodities.

From last month's announcement of the acquisition of red children, and now to win over the products of van gesso, Lok bee and suning.com, the proportion of mother and baby, clothing, cosmetics and footwear products has increased significantly.

The importance of department stores comes from the important impact of department stores on gross margins.

Compared with 3C household appliances with low gross profit margins to single digit or even negative number, clothing and protective products at the 30%-50% gross margin level have become the key resources for the open platform competition.

Lu Zhenwang, an e-commerce analyst, is more bluntly saying that department stores are the biggest business opportunities for platform vendors at present.

In addition to profit, expanding the category of department stores has more important significance for Suning, which is to reduce the proportion of household electrical appliances and show its determination to enter the whole category of electronic business.

Suning Appliance has said in the past 10 years' strategy that it will realize "de electrification" through suning.com and other brands, and then enter the diversified fields such as department stores, finance, virtual services and so on.

The combination will become normal.

At present,

At least 8 large business enterprises have already opened the platform.

Among them, with the "free annual fee, free platform use fee, margin free" policy of three exemptions to attract merchants, suning.com shows the momentum behind the attack.

But in fact, this "strong marriage" model is not the first time.

Prior to that, brewmaster network and Gome online store have entered Dangdang, and then Dangdang has been stationed in Tencent e-commerce platform QQ online shopping; B2C, such as fan Kai pin, shop No. 1, has also opened flagship stores in Tmall.

Su Huiyan, an analyst with AI consulting, said that the phenomenon of B2C site entering the electronic business platform is now quite common.

"The advantage of this cooperation is that on the one hand, B2C enterprises can save a lot of drainage costs, and at the same time will also achieve faster sales. On the other hand, suning.com's open new platform can also get good resources support."

Lu Zhenwang believes that unlike Jingdong mall and Tmall's introduction of small businesses, suning.com's open platform is tending to "enter a large number", which will become the two way to "connect vertically and horizontally".

"A large number of merchants have already had a large scale, generally have their own logistics system, will not take up all kinds of systems of the platform itself."

But he also believes that suning.com's access to open platforms still has much room for improvement. In the future, it needs to improve its platform system to adapt to its scale expansion.