Shantou Hosted The November China Home Forum

Facing China with 100 billion yuan capacity

In the light of the fashion demand of constantly dividing the home life, how does the newly emerging home clothing industry start from the characteristics and grasp the open and good wishes of human nature? The brand consumption scenario is positioned as the rest of the working study. People who are like-minded, emotionally integrated, eager to communicate with each other, care for people in the society, get along with each other, cultivate themselves, keep fit, entertain, exercise, visit relatives and friends, and other environments and occasions, and use this specific scenario to do their best to make their personality market strong, and to arouse consumers' Association of home culture and family fashion culture advocated by the brand, is in line with the development trend of fashion consumer brands.

From the perspective of social fashion home, home life has formed a fashion home mode based on "bedroom life center", "kitchen life center" to "living room life center". Home clothes are carrying out a more precise fashion demand subdivision through the bold color emotion, unique fabric characteristics, enjoyable personality totem culture and delicate clothing functions. The new home culture constantly activates the emotional elements of the home, making the consumers really love the days at home.

In the face of the continuous deterioration of the international economy, China's manufacturing industry is showing a weak trend. Many consumer goods are deeply in the pressure of inventory pressure. At the beginning of development, there is a lack of scientifically planned home apparel industry. How to comply with the objective needs of home fashion, starting from the innovation of traditional industrial chain, starting with segmenting the brand market, starting with increasing the innovation of brand service culture, and constantly improving the brand terminal service level, are the only way for the development of China's home apparel industry.

The "home dress China Forum", built by Shantou fashion home fashion Research Institute, will be landed in November.

I would like to share with you a few historical changes in China's home apparel industry, and we will go through the development path with you.

How to find opportunities from the bottleneck of the industry, how to break the cocoon and see the future after pformation?

The significance of the Shantou fashion home clothing Research Institute (predecessor home clothing Research Institute) lies in studying the healthy and correct development direction of the industry.

According to the research and research conducted by the Research Institute and the analysis and demonstration of the market development trend, it is found that the original concept of "home clothes" has brought difficulties to the development of enterprises and industries.

The understanding of concepts can easily lead to the following misunderstandings.

First, consumers often confuse home clothes with pajamas. They think that household clothes are pajamas and pajamas are household clothes. Second, "household clothes" are furniture "clothing", that is, household products.