The Starting Point And Focus Of Upgrading And Upgrading Of Domestic Footwear Industry Is Upgrading.

Recently, Wenzhou City The Association for science and technology held a seminar entitled "giving full play to the role of private capital in promoting scientific and technological innovation". Shoemaking industry The starting point and focus of spanformation and upgrading is upgrading instead of spanformation. He said that the spanformation mentioned here is in a narrow sense, that is, enterprises adopt the strategy of industrial spanfer, seek new economic growth points, and enable enterprises to gain new vitality.

The author thinks that the expert on Wenzhou and even China's shoe-making enterprises how to deal with the relationship between spanformation and upgrading can be said in one word:

Shoemaking industry is sunrise industry. As long as people have to wear shoes, and with the continuous improvement of living standards, the demand for shoes will be higher and higher. China is a large population country, the footwear industry is an important industry to solve employment problems, governments at all levels attach great importance to the development of shoemaking industry, and the influence of China's footwear industry in the international arena is also growing. Therefore, we must not give up easily because of the low profitability of the industry.

For shoe companies, "spanformation and upgrading" should mainly refer to the upgrading of product grades, the improvement of manufacturing capabilities and the improvement of management level, rather than simply "conversion". To implement the upgrading of the footwear industry, enterprises should promote the mechanism innovation and optimize the industrial chain. We should take the brand as the core, enhance the management level as the starting point, take energy saving, consumption reduction and efficiency as the goal, take into account the interests of the relevant parties, form a strategic alliance with the upstream and downstream manufacturers, integrate all the advantageous resources of the parties, and achieve win-win cooperation and common development.

　　 Transformation and upgrading Misunderstanding. Looking at the current shoe industry in China, "spanformation and upgrading" has become fashionable, but how to turn to where, each enterprise practices are not the same. Some shoe companies or enterprises have been successful in business, or because of bottlenecks in their main business, they can not bear to be lonely and can not resist temptation. They will blindly withdraw capital from their main businesses and start diversifying, and invest in industries that look "beautiful" but are not familiar with them. As a result, either because of the lack of water depth, choking water or drowning, or because of macro control, abortion or abortion eventually leads to the diversification of pie into a trap.

In the process of successful spanformation and upgrading of the traditional footwear industry, there are many fresh cases in Wenzhou. Wenzhou is one of the three largest shoe producing bases in the country. It has 3 export commodities free of charge in the whole industry, 3 famous brands in China, 7 famous brand products in China, 79 famous trademarks in China, and 4 leather shoes in China. In the future, footwear industry will remain a pillar industry of Wenzhou's economy for a long time. Wenzhou shoemaking enterprises, as long as we grasp the spanformation and upgrading, increase the added value of products, have more independent intellectual property rights, and gradually reverse the unfavorable situation of low technology content and low added value, it is entirely possible to achieve breakthroughs and healthy development in the international and domestic environment.