Environmental Factors Affecting Clothing Marketing Channels

Environmental factors. Influence Clothing marketing channel The environmental factors of structure and behavior are both complex and complex, but they can be summarized as follows: social and cultural environment, economic environment, competitive environment and so on. Social and cultural environment includes many factors such as ideological ideology, moral norms, social ethos, social customs, lifestyles and national characteristics of a country or region. The concepts associated with it can be specific to consumers' fashion hobbies and other social behaviors related to marketing.

Economic environment refers to the level of economic system and economic activity of a country or region, which includes the efficiency and productivity of the economic system. The concepts connected with it can be specific to population distribution, resource distribution, economic cycle, inflation, scientific and technological development level and so on. The economic environment has a significant impact on the composition of channels, for example, production is too concentrated, population distribution is wide, and distribution channels are long. The emergence of Supermarkets Based on self-service food for sale in western countries is based on the development of science and technology to a certain level, and consumers can understand the explanatory words on the packaging. Without the mass media such as television and newspapers, without modern packaging technology and freezing technology, without cash registers and other automation equipment, supermarkets would not be possible. Although some developed countries can import these technologies and equipment from abroad, because most illiterates, most consumers do not understand the packaging instructions, so supermarkets are difficult to popularize.

The specific impact of environment on channel behavior. The impact of environment on channel behavior is generally manifested in the following aspects: environmental factor The changing factors of consumer demand and the changing factors of social behavior are the factors that directly affect channel behavior. Channel members should maintain keen observation and seek market opportunities from the changes of these factors. Generally speaking, every garment enterprise that can well understand and seize these opportunities will succeed in its business. The change of consumption demand and social behavior change is a gradual process. Channel members should seize the opportunity to adapt to these changes when they are in the process of quantitative change. The social values formed by the environment are important factors that affect the channel behavior all the time. The ideology, moral code of conduct, social customs and ethos reflected by social values represent the will of the society and the volition of consumers in general. Any channel member must operate in accordance with social values.

The moral code of conduct, as an important connotations of social values, does not deny the motive of profit, but it is the correct way and the wrong way to determine profits. Any members of the channel, whether they are producers, retailers or street vendors, will fail if they violate social values in their operations. Over the past few years, some of our clothing enterprises and self-employed businesses have been making false advertisements. They appear to be short of weights and charges, asking for wild demands or other fraudulent practices. Even if they benefit from the moment, these behaviors that violate social values will ultimately damage themselves. The business behaviors of channel members are in line with social values, and they will gain credibility and thus win the market. We should put the responsibility of the society on the responsibility of the garment enterprises and put the responsibility of the garment enterprises on the personal interests; in the business activities, personal interests are involved in the interests of the garment enterprises. Clothing enterprise Interest should be brought to the interests of the society, and the transparency of the process should be increased. The profit motive must be in line with the social values, so as to be a stimulating factor for the development of garment enterprises.