A Clever Way To Keep Customers In A Clothing Store

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Customer satisfaction is used as the service slogan of clothing store and written into the clothing store culture Manual of the company.

What we do in the market is "customer satisfaction" on the lips every day. What is customer satisfaction? Where do we need to do it? Generally speaking, customer satisfaction is a direct comprehensive evaluation of customers' clothing and services provided by clothing stores and employees, and is the recognition of customers to clothing stores, clothing, service and staff.

Customers evaluate clothing and service according to their value judgment, so satisfaction is a level of human feeling state, which comes from a comparison of the performance or output conceived by a garment with people's expectations.

From the point of view of clothing stores, the goal of customer service is not only to satisfy customers, but also to satisfy customers. It is only the first step in marketing management.

William Taylor, President of the US chemical holding company, said: "our interest is not only to make customers feel satisfied, but also to excavate valuable things that our customers believe will enhance our relationship".

In the process of establishing long-term partnership between clothing stores and customers, clothing stores provide customers with more than expected "customer value", so that customers can get satisfaction in every purchase process and after purchase experience.

Every satisfaction will enhance customer's trust in clothing stores, so that clothing stores can gain long-term profits and development.

For our clothing store, if we are satisfied with the clothing and service of the clothing store, customers will spread their consumption feelings through word of mouth to other customers, expand the popularity of clothing, enhance the image of the clothing store, and constantly inject new impetus to the long-term development of the clothing store.

But the real problem is that clothing stores tend to be customer satisfaction equal to trust, or even "customer loyalty".

In fact, customer satisfaction is only the premise of customer trust, and customer trust is the result; customer satisfaction is an affirmative evaluation of a garment and a service, even if the customer is satisfied with a clothing store only based on the clothes and services they accept.

If one time

And the service is not perfect, he is also not satisfied with the clothing store, that is to say, it is a perceptual evaluation index.

Customer trust is the customer's trust in the brand clothing and the brand clothing store. They can rationally and successfully deal with the success and disadvantage of the brand clothing store.

A survey by a well-known company shows that 65% to 85% of customers who are satisfied or even satisfied with clothing and clothing stores will turn to other garments. Only 30% to 40% of the customers will buy the same clothes or the same type of clothing again.

So, how do we really implement the "customer satisfaction" in the clothing shop operators to the scene? Here are some basic rules that may be useful to you: you are a clothing store, even if your company has complex branches and thousands of employees, but for customers, the company is you, and you are directly contacted by him.

Customers regard your company as a whole that only meets his needs.

Conclusion 1: no problem can be pushed to another department. Conclusion two: if a customer really needs to talk with other people in the company, do not push him to a colleague who you have not informed in advance, and you should introduce your colleague to the customer in person, and at the same time, give the customer a kind word: "if he still can't satisfy you, please come to me again."

Always put yourself in the customer's position. How do you want to be treated? How did you last meet your problems and settle yourself?

You will find ways to solve such complaints.