China's Western Shoes Are Brave To The World.

Bishan is a promising investment destination for domestic and foreign enterprises. It is also on this hot soil that the birth of "China's western shoes capital" is born. Deducing the moving story of China's footwear industry going to the world. In this story, the most attractive person is the master - the Bishan county policy maker looks at China and looks at the world. After three great ideological changes, it brings Bishan's footwear industry from small to large, from big to strong. It not only successfully created the gold medal sign of "shoes in Western China", but also made Bishan shoe industry enter the international market rapidly from the domestic market. The first change of thought took the initiative to carry out the "East shoes West shift" to build a shoe development platform 10 years ago. Bishan is a small agricultural county with no visible turning. Bishan's County sentiment is "three less and one difference". "Three less" means less per capita cultivated land, less state investment and less available mineral resources. The economy is backward and the industrial base is very weak. Faced with such a county situation, Bishan people did not wait nor rely on it. The Bishan county Party committee and the county government profoundly realized that only by vigorously implementing the strategy of industrial strong street, increasing investment and attracting the leading enterprises, can we lead the rapid economic growth of Bishan. It is the government's transformation of the concept of governance that has laid a solid ideological foundation for the development of Bishan's private economy, and has also provided fertile soil for the development of Bishan shoe enterprises. In 2003, Wang Zhentao, chairman of AOKANG group, known as "China shoes king", came to Bishan for the first time in this small county town. Even he himself did not think that he would put the biggest investment here. He recalled: in 2002, at the Bishan Hotel, the West shoe trade fair, a reporter asked him, "do you have the possibility of investing in Bishan?" Wang Zhentao replied, "it depends on the attitude of the local government." In this sentence, let Wang Zhentao later see the Bishan county government's investment decision, and the last 1 billion yuan investment is spent in Bishan. Since May 2003, the construction of the Western Shoes Capital Industrial Park, which was invested by AOKANG group, has begun. The total area of the park is 2600 mu, and the first phase of the project is 1000 mu, the largest shoe material market in the west, the southwest shoe material trading center, the AOKANG production base, etc., the two phase covers 1600 mu, and the shoe product trading center and the quality inspection center are built on the basis of the first phase. The three stage will further expand the scale of the park and introduce a number of well-known shoe enterprises. The construction of the West shoe capital Industrial Park in Bishan has set up a platform for cooperation between eastern and western parts of China's footwear industry. It can be described as the first crystallization of "East shoes moving west", which can be regarded as a milestone in the development of footwear industry in Bishan. The second ideological transformation made the "golden character" sign of the footwear capital in Western China to realize the successful introduction of the industry catfish effect. The successful introduction of the AOKANG group did not let the Bishan county Party committee and the county government complacent and complacent. Instead, they sparkled the spark of ideological emancipation and decided to work together with AOKANG group to create the "golden character" sign of the "shoes of Western China". From May 2003 to 2006, in more than two years, the western shoes have invested more than 500 million yuan to build infrastructure, built up an area of about 1000 mu of Southwest shoe material trading center and more than 8000 square meters of logistics center, and the construction of the two and three phase of the shoes is also in full swing. In February 2006, with the joint efforts of AOKANG group and Bishan county government, Bishan competed for the group of heroes, and was granted the Bishan "China western shoes capital" by the China Light Industry Federation. The golden signboard of "shoes in Western China" soon produced catfish effect. Eastern shoe enterprises are moving westward: more than 30 footwear companies such as Chongqing Changqing shoe industry, Zhejiang shoe industry, Chengdu Jin Bai Li shoe industry and so on, have been attracted to "nest building" in the shoe city park, and more than 250 supporting businesses have also competed to settle in Bishan. At present, there are more than 1300 shoemaking enterprises and operators in Bishan county. The shoe making industry has become one of the three pillar industries in Bishan County, with 62 million pairs of leather shoes and 4 billion 570 million yuan annual output value. The products are exported to Central Asia, South Asia and Europe, Africa and other regions, with an annual export volume of 15 million pairs. The third change of thought is to establish the brand of China's western footwear capital, take the initiative to attack the world and lead the development of ideas, and the way of thinking decides the way out. The Bishan county Party committee and the county government have taken the mind emancipation from the domestic market to the international market. "Shoes in Western China must take the road of brand!" Bishan county magistrate gave voice to Kevin. "If China's western shoes are to go abroad, they must take part in the big competition in the international market and open their shoes with open mind." After making a comprehensive and careful analysis of the history and current situation of the development of footwear industry and leather industry at home and abroad, the decision-makers in Bishan formed this consensus, and are eager to take advantage of the "Dongfeng" of the fourth Western China International Footwear Expo to encourage shoe enterprises to take the initiative to seek international market. By 2010, Bishan will produce 100 million pairs of shoes annually, with an annual output value of 8 billion yuan and a self operated export of more than 10 million dollars, so as to build the largest shoe-making industrial base in the West. The introduction of brand competitive international shoe giants to Bishan is an important measure for the "West shoe capital" to go abroad. Brazil's Bishan Monte Carlo company, one of the top 500 enterprises in the world, is one of the examples. He plans to invest 160 million yuan in Bishan and build 12 international standard shoe production lines in the shoe industrial park. The feature of the company is that all the raw materials are imported and the products are exported. It is a "two out of doors" enterprise, which provides a good reference sample for Bishan local shoe enterprises. Cultivating local brands is a stepping stone to the participation of the West shoe capital in international big market competition. With the encouragement and guidance of the government, Bishan shoe enterprises have come to realize the importance of the brand and set up a strong sense of "going abroad". Now, 6 shoe enterprises have obtained the right of self import and export, and have obtained the "entry permit" to enter the international market. Now, Bishan is building the only national quality inspection center for footwear industry in the western region. The start of this matching project will further enhance the quality and competitiveness of Bishan footwear products and accelerate the promotion of Bishan footwear enterprises to the world. Go out and take the initiative to attack India. This year, the Bishan county government will organize a delegation to India to hold a promotion conference. At present, Bishan has started negotiations with two leather shoe distributors in India. It is estimated that the fourth shoe fair can finalize nearly 200 million yuan for purchase. The brand strategy of the shoe capital in Western China has started, and shoe enterprises have stepped into the global competition.