Clothing Enterprises Must Be Cautious In Diversification.

This is not a case.

A few years ago.

Enterprises are playing the role of diversification, hoping to seek another profit growth point.

Real estate, equity investment, high-tech, new energy and other fields have become the gold mine favored by garment enterprises for a time.

For example, the United States

Semir clothing, seven wolves, nine Mu Wang, Mei Erya, red beans and other enterprises have been involved in the real estate sector; Shanshan stock, Jiangsu sunshine (600220, stock bar) (600220.SH), Bosideng optimistic and "test the water" photovoltaic industry; and pharmaceutical income accounted for more than 70% of the opening of the industrial and electrical smelting sector accounted for more than 80% of the income of Ordos.

But now it seems that the real successful pformation of a few, not to be dragged down by diversified industries is fortunate.

Because of this, more and more clothing enterprises claim to return to the main industry.

However, choosing to return to the main business is not easy at this time.

A clothing commentator told reporters that at present, the clothing industry has changed from extensive operation to fine management, and from high profit to low profit.

At the same time, the market intensification accelerated.

It will eliminate some enterprises that lack strong sense of management and lack innovation in products and management.

"At this time, returning to the main business is also testing the comprehensive strength of the enterprise."

Industry expert Wang Qian's point of view is that capable people can continue to diversify. Without ability or strength, they must concentrate their efforts on the industry and the main business.

"But many problems can not be solved by diversification or return to the main business, or we must see how to do it."

The real estate feast is a flash in the pan.

Among them, the real estate has become the biggest field of clothing companies competing to get together. The enterprises that have caught the "high speed" development of the real estate industry have undoubtedly tasted the fruits of the harvest. However, after nearly two years of regulation and control, the real estate has become less popular and even a drag on corporate profits.

As the banner of China's clothing industry, YOUNGOR has typical significance. It once regarded real estate and finance as the "two carriages" outside the main garment industry.

In 2009, at the peak of China's real estate market, YOUNGOR's real estate business accounted for 42% of the company's overall revenue.

In 2010, the contribution of YOUNGOR's real estate industry to total business revenue reached 47%, and its contribution rate was almost half.

But it was involved in the most stringent real estate regulation in the second half of 2010. In 2011, YOUNGOR's total revenue was 11 billion 539 million yuan, down 20.49% compared to the same period last year. Net profit was 1 billion 763 million yuan, down 34.03% compared with the same period last year.

Among them, YOUNGOR real estate tourism development business achieved operating income of 3 billion 636 million 300 thousand yuan, down 46.94% compared to the same period; net profit is only 571 million 500 thousand yuan, down 15.86% compared with the same period last year.

YOUNGOR has repeatedly declared its return to its main business and said that clothing was the main business.

Similarly, red beans and Shanshan stock have benefited from the real estate business.

Just last year, the real estate market has seen a downward trend. Zheng Yonggang, chairman of the board of directors of Shanshan holdings, also told the media that by 2018, the market value of 100 billion yuan would be realized. Besides the clothing industry, the commercial real estate business such as outlets, urban complex and so on will become one of its main businesses.

New energy dream has not yet begun

In addition to real estate, new energy is also part of the garment enterprises dream of nuggets, but this dream has not yet begun.

The representative group of Jiangsu Sunshine Group has adopted diversification strategy to participate in the development of new industries.

Sunshine Group has two new energy businesses.

The first one is Ningxia sunshine Silicon Industry Co., Ltd., and the silicon industry in Ningxia actually completed and put into operation in 2008. This year is the turning point of the photovoltaic industry, which has fallen from 500 to 60 kg / kg.

Another business is hareun photovoltaic, which is controlled by Jiangsu Zijin electronic group, a subsidiary of sunshine group.

Solar energy is not strong enough. The textile and thermoelectricity, which are the main source of performance, are also affected by many factors, such as RMB appreciation, labor cost rising and coal price rising. The cumulative effect has led to the unsightly annual report of Jiangsu sunshine in recent years. In 2011, its net profit was 8 million 700 thousand yuan, which was 86.07% lower than that in 2010.

Shanshan Group is also an example. It is currently the largest supplier of lithium battery materials in China.

A quarterly report shows that its lithium power business achieved net profit of 24 million 230 thousand yuan, down 23% compared to the same period last year. This is the first time that the profit contributed by the business has exceeded the main textile industry.

In the first half of this year, the net profit of Shanshan lithium battery business decreased by 9.14% to 47 million 20 thousand yuan compared with the same period last year.

In addition, some enterprises, based on the temptation of profits in the early years, have tried to get a share, but in the process of investigation, because of the uncertainty of the industry, they should stop in time.

One of the famous weaving manufacturers is the group.

A year ago, the company suddenly announced that it had entered the unfamiliar solar photovoltaic industry.

But soon, the company also said that the investment in photovoltaic industry has been suspended.

An industry insider told reporters that during the good year, PV industry has become the preferred target for many small and medium enterprises to upgrade and pform. The competition in traditional industries is thin. The new energy industry is temporarily depressed, even though its capacity is saturated, but it still has a higher profit, much higher than that of the traditional manufacturing industry.