How To Design An Ideal Clothing Channel System

Ideal

The design requires qualitative analysis of end user needs.

The key to this step is to understand what the end-users want in the service delivery process.

Generally, we need to consider four factors, that is, the quantity of purchase (except the purchase of potential value, the eventual consumers' desire to purchase products of multiple units or units), distribution outlets (whether the end-users want to purchase nearby, whether they need information, technical support, whether they can accept remote services, etc.), pportation and waiting time (end users are concerned about pport time or pport safety), product diversification or specialization (ultimately consumers are willing to choose comprehensive stores or professional stores).

In fact, there is no clothing market where all consumers demand the same services.

Therefore, it is necessary to conduct face-to-face interviews with key groups to get a detailed list of users' needs.

Then look for loopholes in buying patterns and related subdivision clothing markets, and focus on the goal of subdividing the clothing market instead of the clothing market with similar needs.

End user demand quantitative analysis.

On the basis of understanding what kind of service output the consumer needs, this step will further understand the importance of these service outputs (such as location convenience, low price, product diversity, expert guidance, etc.) to users, and compare the importance of these specific requirements to different sub scale clothing markets.

A lot of research methods can be used for this analysis, such as correlation analysis, mixed model or timely aggregate model.

Based on this, we should further divide each subdivision.

Through demographic analysis, we can judge whether the final users of the subdivided clothing market come from the same...

Clothing industry, whether the specifications are similar, whether it is concentrated in a certain area, etc.

In addition, the end users should be asked to evaluate the capacity of existing channels to deliver their expectations, and their satisfaction with alternative channels.

These data are of great significance for future channel design.

Garment industry simulation analysis.

The focus of this step is to analyze similar channels inside and outside the garment industry, analyze typical garment enterprises with efficient marketing channels, and discover and absorb their experience and essence.

Design "ideal" clothing channel system.

This is a crucial step.

The goal is to establish an "ideal" distribution channel model that best meets the needs of end-users.

Therefore, first of all, we should seriously evaluate whether the clustering characteristics of service output can be integrated into channels.

This often requires collecting and fully listening to the views of familiar distribution experts and other personnel.

Second, it is necessary to demonstrate what efforts the channel needs to pass on the above service outputs to the corresponding subdivision of the garment market, that is, which channel functions should be set up to ensure that the expectations of the customers are satisfied.

Finally, it is necessary to confirm which agencies are responsible for the distribution functions in order to bring greater overall benefits.

The key here is to solve the channel function, that is, the design of the marketing process, and how to effectively deliver the service output at the lowest cost.

Distribution process is a series of functions performed by channel members, and it is an energy that drives service outputs to end-users.

Completing each process will bring its associated costs.

For example, in order to meet the needs of customers in a subdivision clothing market, "fast delivery" to meet the needs of different segments of the apparel market, in order to give full play to the technological and resource advantages of garment enterprises,

The main resources are concentrated on core competitiveness and provide unique value for other customers. On the other hand, other behaviors which are not critical and have no special ability, including many other businesses which are traditionally regarded as essential for garment enterprises, are purchased by external members.