NE TIGER Launches "China Song" Theme Press Conference

This NE? TIGER theme is "Hua Song" 2013 spring and summer senior custom made Chinese clothing. Release conference The continuation of the brand spirit of "connecting the past and the present, blending the West with China" has refined the elegant and elegant clothing culture of the Song Dynasty and the international fashion trend of 2013, which is light and clear and soft, and has brought the audience into the sound and Zen. At the same time, it has also led the new fashion of the national costume culture, showing the cultural connotation that China's noble costume design and exquisite costume technology can bear.

Hua Cheng Shi, Song Chuanyun

At the press conference of NE? TIGER "Hua Song", before the elegant background of Song Huizong's "listen to the Qin map", 39 sets of Chinese clothes came in, and a wonderful dialogue about aesthetics and history, flowers and poetry and paintings was launched. Elegant and elegant design, elegant and noble colors, silk, brocade, gold, embroidery, and so on, all of China's superb art has made everyone look dizzy and fascinated. And NE TIGER together with SWAROVSKI crystal to create a series of Chinese clothing with nearly one million perfect cut crystals is also a dream, which is a masterpiece of perfect integration of classics and fashion.

The inside view of culture is the root of brand.

Uphold "revival of China's luxury culture, new China" Luxury goods The mission of brand "NE TIGER" has been rooted in the heavy Chinese culture in the thirty years from 1982 to 2012. It has found a unique road to the development of high-end luxury brands in China in the process of continuous "inward" thinking and "outward" blending.

According to Mr. Zhang Zhifeng, founder of NE TIGER brand, "everyone loves flowers in the Southern Song Dynasty," Ai Hua not only expresses his passion for life, but also adoration for nature. The emergence of Neo Confucianism in Song Dynasty is a deep and penetrating view of a certain spiritual situation. This aesthetic emotion is the refraction of the broad-minded, detached, deep and restrained attitude towards life in the Song Dynasty. I believe that we can see that the design of NE TIGER this season will have more understanding and understanding of the Song Dynasty and even Chinese culture. This is not only the meaning of Chinese clothing, but also the pursuit of NE TIGER, advocating natural reality, abandoning carves and pretense, and taking natural simplicity as the ideal beauty.

"Hua Song" and "Hua Song"

"Hua Song" is not only a tribute to the culture of the Song Dynasty, but also the highest praise of the traditional wisdom and etiquette of the Chinese nation. In the afternoon of the launch, NE? TIGER hosted the theme forum of "national costume: the founding of thirty years," and invited four famous scholars from Li Dangqi, Wang Shouchang, Yu Ximan and Lu Xiao to discuss the revival and innovation of national costume. As a revival and new leading brand of national costume, NE TIGER has focused on and long been committed to inheriting and innovating Chinese traditional dress culture, and embracing "fashion" and "luxury". Finally, the thirty Chinese wedding dress, which has been dedicated to the heart, has been turned into the soul of the centenary brand that attracts worldwide attention. fashion The vocabulary shows to the world the beauty of Chinese etiquette and the beauty of the chapter.