Chengdu Shoe Enterprises "Post Disaster Reconstruction" Busy

According to the national seismological network, the magnitude M7.6 earthquake occurred in Wenchuan County, Sichuan on 2008, at 14:28, 4, 05, 12. The epicenter was located at 31 degrees north latitude and 103.4 degrees east longitude.

At present, the national earthquake emergency rescue plan has been launched urgently, and the personnel and material equipment is being actively prepared, and the rescue team members are concentrating.

How much damage this earthquake will cause to Sichuan is not yet available.

At present, the domestic appearance is just like today's earthquake, which brings disaster to Chengdu's shoe enterprises again and again.

In 2008, due to the constraints of various domestic and foreign factors, China's light industry led by the private economy encountered rapid deterioration of export situation and entered an unprecedented bottleneck period.

The current situation is: the export situation continues to deteriorate, the pressure of appreciation continues to expand, the tax rebate policy adjustment, the promulgation and implementation of the new labor law, tightening of money and rising costs.

As for the shoe industry, a labor-intensive industry, every item is like an earthquake. Many enterprises can not stand the blow and fail or change.

It seems that a disaster has awakened the manufacturing enterprises in China, shocked the enterprises themselves, and made our enterprises meet the new challenges with a new look. China's economy needs to develop, "made in China" must be based on the world, and facing the current grim situation, China's shoe industry must carry out a comprehensive reshuffle. The era of cheap cost has become a history. It seems cruel, but the essence is the inevitability of market development.

It is believed that Chengdu shoe enterprises have the ability to break through the difficulties and have the ability to do well in post disaster reconstruction and create a solid foundation for enterprises.

The footwear industry in Chengdu is accompanied by China's reform and opening up. It has grown from small to large, from weak to strong and hard. The time of.25 has been witnessed. It has witnessed the achievements of the reform. It has also experienced countless bloodshed. As long as all difficulties and obstacles in the process of reform have been experienced, it has experienced. Today, it has matured and begun to grow. It is because the harsh environment has sharpened the vitality of the industry.

Beginning in 2002, pioneers paid a high price and tuition fees. This has brought new opportunities for the development of footwear industry in Chengdu. Who will open the development window for them?

Who will be the next outstanding representatives? Despite the difficulties and twists and turns, the pace of development will not stop. We need new ideas and big thinking.

Trend 1: industrial upgrading. The opening of the industrial upgrading has started. The shuffle industry that has been discussed for a long time has already begun.

In 2001, the accumulation power of the surging tide began to flow. Now it has become a surging flood. The trend is unstoppable. Smart entrepreneurs can only choose to take advantage of the trend.

Now, setting up a shoe factory is no longer as simple as it was just a few years ago. The threshold is constantly increasing. The omni-directional problems revolve around entrepreneurs. Competition is not only a matter of skill and intelligence of one or two people, but a test of comprehensive strength and overall mentality.

No matter how big or small, the leaders of enterprises must find their own advantages and competitive viability.

Or just sort out your current home. What will be left after 3 years?

Because the industry will not develop according to other people's wishful thinking. There are more outgoing and less left. Less growth. New businesses are constantly emerging. The older generation of enterprises are also stepping up the.20 shoe industry in Chengdu.

Trend two: facilitating alliances. The industry shuffle has begun. But the overall situation will not be immediately determined. "The spring and Autumn Warring States period, the size of the princes" will last for at least 3 years or so.

The fiercer competition of footwear industry in Chengdu is, the more enterprisers and enterprisers are needed to change the traditional competition concept. Some enterprises will form alliances, integrate marketing and procurement, and improve the chaotic situation of disorderly competition and high cost flow of talents.

There will be many changes in the positioning of small businesses. It is not feasible to rely solely on low cost and digging for talented people to survive.

Finding the right position and complementing the large and medium-sized enterprises. Small businesses are still a new force for the shoe industry in Chengdu.

Remember, don't do things with the idea of digging your feet, because the spearhead of self-discipline, legal system and industry standard is coming.

Trend three: the chamber of Commerce and the association are strong. The right to speak and increase the "dancing with shackles" is the best portrayal of the development of the footwear industry in Chengdu over the past 20 years.

The author has participated in the central and Sichuan government reform meetings many times. The government has already reached a consensus. The second new government reform will be a trend. The important link is to pfer the functions of management industry and enterprises to chambers of Commerce and industry associations. The space of private enterprises will be released enough.

Chengdu footwear industry, which has long been in a weak position, is tied up by the policy changes and the opaque information.

But the footwear industry in Chengdu has already had a good foundation. That is the overall health of the economy. It has contributed to social stability and economic development.

Since the replacement of middle and grassroots cadres has just begun, a group of grass-roots cadres are far behind in their ideas, consciousness and accomplishment, but they can not prevent this change.

Therefore, the footwear industry in Chengdu must find its own organization, safeguard its rights and interests, and strengthen its self-discipline. Those small businesses that are not standardized and rely on digging their feet will be banned from the industry through self-discipline and norms of chambers of Commerce and associations.

Trend four: water and handicrafts compete for the whole world. Water is gradually taking the mainstream and looking at the development trend of footwear industry at home and abroad. Streamlined operations will eventually dominate the footwear industry in Chengdu.

Compared with the handwork, the flow operation has the obvious advantage in technology, cost and management, and the re shuffling of Chengdu shoe industry will cause some enterprises to scale up. This requires the enterprise to have a perfect management system and a more mode of operation system to maintain the stability of personnel allocation.

From the current development trend of the footwear industry in Chengdu, it is still a long process to prepare for these three aspects. Therefore, on the whole, the balance between water and handicrafts will continue for some time.

The pition period may be 2 years or longer.

During this pitional period, some enterprises will speed up the preparation of three aspects: internal quality improvement, management system reform and strategic direction exploration.

This is a war without smoke. But the competition is more intense. This is the battle for the future survival space of the enterprise. When the war surfaced, it has decided the fate of the enterprise.

Trend five: skilled workers will still be short. But "bull" is fading away, just like most other industries. The development of footwear industry in Chengdu must go through four steps: technology, management, marketing and brand.

In the early stage of entrepreneurship, technology plays a decisive role in industrial development and enterprise growth. However, with the growth of enterprises, management has gradually been put on the agenda of enterprise development.

From the perspective of the development of footwear industry in Chengdu, the overall quality improvement of enterprise management has become the focus in recent two years.

Comparatively speaking, skilled workers will gradually withdraw from the main stage of the footwear industry in Chengdu: first, the industry will attract more and more excellent workers to enter the industry. Secondly, technical schools, training schools and other intermediary organizations will produce more skilled workers in mass production. Third. Enterprises themselves will rely more on Management and system to quantify product quality, which is more dependent on teamwork.

Therefore, in the next few years, the shortage of skilled workers will be appropriately alleviated in Chengdu shoe industry. Skilled workers will also fade away because of the intensification of competition and the weakening of their roles.

Trend six: the differentiation of domestic market and the increase of space stock are viewed from the perspective of industrial development.

The footwear industry in Guangzhou and Zhejiang has been developing in recent years. It has occupied the brand market of the first tier cities. Chengdu shoes industry has gradually lost part of its share in the domestic market after its internal and external sales. After a small number of brands, the majority of the products have been relegated to the two tier market.

Even more serious. In the two tier market with price as the main competitive means, the rise of Chongqing is like a sharp knife hanging around the neck of Chengdu shoe industry. It is possible to cut off any time.

From the market point of view, with the continuous development of social economy, the market capacity of footwear industry will increase steadily. At the same time, with the deepening of brand awareness, there will inevitably be a brand ladder corresponding to the market.

At present, the market of shoes industry in Chengdu is still in the bud of brand. It is mainly word-of-mouth, and lacks three-dimensional propaganda means.

In this environment, quality and price will determine the survival of a brand.

Therefore, it is foreseeable that in the coming years, brand innovation will be a major attraction.

Trend seven: international trade is going to be frozen and competition is intensifying. China's shoe industry is facing several times in international trade. The plight of export market will continue in the next one or two years.

However, China's footwear industry will still maintain a strong advantage in international trade. At present, the biggest obstacle to China's shoe industry in foreign trade comes from the local footwear industry employees. From the perspective of government, consumers and distributors, cheap Chinese shoes are still welcome.

With the gradual deepening of trade negotiations between the government and the two major prerequisites of China's footwear industry, namely, self-discipline and awareness of the rule of law, the spring of China's footwear industry will finally come.

At present, the footwear industry in Chengdu ranks third in the regional ranking of footwear industry, only after Guangdong and Zhejiang.

At present, the footwear industry in Guangzhou is in contradiction with the overall planning of the regional economy. The administrative environment is gradually deteriorating and the operating cost continues to rise. The shoe industry in Guangdong has been forced to start looking for a new base. Nevertheless, the footwear industry in Guangdong is still in the leading position in the key links such as brand, technology, marketing and management.

After rapid development in recent years, the footwear industry in Zhejiang has explored a set of methods suitable for its own development, especially in brand and marketing.

In the face of this situation, the footwear industry in Chengdu should not only maintain its price advantage, but also strengthen its brand and marketing. Strengthen the exchange of experience between entrepreneurs and make up for the lack of practical experience.

Trend eight: the general trend of group migration. Double flow will become the main battlefield and look at the history of shoe industry in Chengdu. It is almost a history of industrial change.

With the gradual acceleration of Chengdu's urban management, the large-scale relocation of Chengdu's footwear industry is unavoidable. First of all, urban expansion brings greater business costs to the development of footwear industry. Secondly, the development of Chengdu footwear industry needs a fixed area to accommodate the expansion of industrial clusters.

From the current point of view, Shuangliu has strong advantages in terms of operating costs, pportation, information, supporting facilities and government environment. Therefore, the situation of Chengdu shoe industry moving to the Shuangliu area will be very likely.

Trend nine: the formation of the entrepreneurial team can be predicted. With the continuous development of the footwear industry in Chengdu, a number of outstanding entrepreneurs will gradually come together to explore the development path of the footwear industry in Chengdu.

In the past development process of Chengdu footwear industry, the disorderly competition within the industry has brought great harm to the whole industry. Some entrepreneurs have realized this problem. They have begun to strengthen internal exchanges and cooperation.

At the same time, in the process of enterprise development, there are many experiences and lessons that can be effectively avoided through communication, so that enterprises can not take many detours in the development process.

In addition, compared with the enterprises in Guangdong and Zhejiang, Chengdu shoe enterprises are far behind in their theoretical value and practical experience in brand, marketing and management. Therefore, entrepreneurs in Chengdu footwear industry need to unite and complement each other to form an excellent entrepreneurial team to stimulate the development of the footwear industry in Chengdu.

Trend ten: talent war is more intense. With the development of industry, talent war will focus more on excellent managers and high-end technical personnel.

The development of enterprises needs a management team that can meet the needs of production, which plays a decisive role in maintaining the stability of enterprise development and avoiding the management risks brought by enterprise expansion.

Therefore, enterprises must strengthen the training of internal managers on the one hand, and create their own excellent management teams. On the other hand, they will increase the competition for other excellent managerial talents.

With the development of shoe industry in Chengdu, more enterprises will be formed and more advanced production facilities will be introduced.

And those who operate these equipment need to have certain cultural quality and strict training in science and technology. Therefore, accelerating the training of scientific and technological talents will also be on the agenda of Chengdu shoe enterprises.