Shopping Malls Continue To Continue To Brand Competition, Intensified

The continuous adjustment of stores, the continuous introduction of new brands and the competition among brands have become the highlights of the double festival.

The latest data show that the past two days have triggered a considerable consumption boom.

Sales of all major department stores increased significantly, and gold and silver ten were injected into a weak market for a long time.

And after the double festival, when reporters visited various stores, it was found that many shopping malls continued the previous promotional activities.

Nowadays, in order to stimulate consumption, businesses have already done quite mature in holiday marketing, and even have no theme festivals in the off-season.

After the double consumption craze, many sales promotion activities are still ongoing, many businesses expressed the hope that such activities can meet the needs of some consumers, while improving sales performance.

According to the reporter, after many busy days, many businessmen entered the adjustment and began to plan the later activities. However, many businesses did not focus on the large-scale thematic activities, but instead continued the existing promotional activities.

During the visit, Ms. Lin told reporters: "during the national day, I went out traveling with my family, and some of the seasonal products have not been bought yet. The promotional activities continued to be very affordable to me."

In this regard, the industry believes that many consumers like Ms. Lin, for businesses, will be extended to the Double Ninth Festival promotional activities, but also rubbed into the interpretation of the current consumption demand.

The temperature has dropped significantly since the beginning of this week, and many citizens started preparing for the cold spell early.

And household products, and even some have been worn on the body.

Reporters visited to understand that starting from double festival promotion, seasonal autumn clothing and autumn.

There has been a significant increase in cosmetics and so on. Many consumers have begun to buy winter clothes such as down garments in advance. After the festival, these products still maintain good sales volume.

Except for seasons

With the steady growth of the sales volume, the cosmetic brands of the stores also ushered in the peak season for sales.

According to the staff of Minsheng general store, spring and autumn are the peak season for cosmetics sales every year. The major cosmetic brands will focus on the star products at this time to meet consumers' skin care needs and make-up changes in different periods.

At the same time, reporters at Century stores such as Jinhua, Jin Ying and many other cosmetics stores learned that CLARINS double extract live repair essence, OLAY multi effect repair cream and other skin care products, as well as Dior's pet jungle eye shadow plate, Anna Sui water lip gloss and other cosmetic products have made quite good sales since the festival, and become consumers' favorite star products.

This season, a lot of tide cards are coming. With the opening and internal adjustment of new stores in various stores, the tide of fashion is catching up with the public.

The introduction of ZARA from Xinle to H&M opened a queuing shopping boom, and then landed at the west city of C&A. Now, with the opening of the five intersection shop of the people's livelihood in Xi'an, more and more famous brands such as UNIQLO are gathered in the ancient city.

In the introduction of many businessmen, reporters learned that many brands, through their unique style, have become one of the popular choices of young consumers.

These include: the famous brand CK's Cowboy brand Calvin Klein Jeans, CK Jeans, the design style is simple, the patterns and colors are often innovating, cutting emphasis on highlighting the beauty of lines, pursuing the exquisite effect; innovating izzue, as the original brand izzue of Hongkong I.T group, with popular casual wear as the main direction, and many famous.

The special section of joint creation is always a single product of many fashion designers.