Consumers Should Be Cautious To Buy Seasonal Clothing Discount Promotion

With the change of autumn and winter, clothing sales also entered the peak season, many clothing stores, exclusive stores Discount promotion Advertisements for clothes are everywhere. Many consumers, especially ladies who love beauty, want to go shopping and find one or two cheap and fashionable clothes. The relevant person in charge of the Provincial Consumer Association reminds consumers that clothing discount is much more insidious. Before you buy, you must compare the goods with three stores. Don't be blinded by the low price.

Sales promotion is in progress

October 23 is the Double Ninth Festival, the author visited several commodity stores on Zhongshan Road, the provincial capital, and saw that there were advertising slogans such as "hot sales promotion in Chongyang" and "good gifts from Chongyang for a long time" in front of the stores. According to industry insiders, it is now the golden stage of winter clothing last season and autumn clothing discount. It has just sent off the "double festival" superimposed on the Mid Autumn Festival and national day, and has caught up with the good opportunity of promotion at this time, so the sellers are not willing to let go of this marketing opportunity.

The author visited some specialty stores and found that the discount range of autumn clothing is 5-7%, and autumn shoes can actually get 2-6% discount. In the business hall on the first floor of a shopping mall, many customers gathered around a long shelf. When they came to see it, it turned out that a brand shoe store was promoting autumn shoes. A black leather boot marked with the original price of more than 1900 yuan has a promotion price of 300 yuan. Some winter snow boots marked with the original price of more than 1000 yuan are now priced at 300 yuan.

Often "blinded" by low prices

Ms. Wang went shopping in Beiguo mall a few days ago and saw a lot of them clothing brands_are_in_clearance_discount_ , _very_moved_ , _one_breath_to_buy_their_own_seven_or_eight_sets_of_clothes_ , _but_holding_a_lot_of_cheap_clothes_home_ , _soon_regret_ ._ She found that although these clothes are very cheap, they are not suitable for her color or the style is out of fashion due to the last sale.

This "discount purchase regret" is a mistake that many crazy shoppers will make: they buy inappropriate clothes because of more discounts; Or when you come across a discount on your favorite style this season, you will feel like you don't want to buy it or you won't hate it, regardless of whether the product will still be popular or will be popular. These clothes can't be worn several times at home. In fact, it's a waste.

Jingjing, a young white-collar worker working in an advertising company, said that she was a shopping maniac. Whether it was shopping or online shopping, it was easy to see the discount products "boiling". So I bought a lot of clothes at once every time, but when I got home, I found that they were not so perfect as I imagined.

For example, a pair of black velvet high-heeled shoes are inlaid with some small bright diamonds, but because I didn't check them carefully when I bought them, I found that some bright diamonds on them had fallen off. Another time, she saw a sweater that she liked very much. After paying for it, she found that there was silk shedding. The seller pointed to the slogan on the wall, "no return or exchange of special price goods", and said that she would not change anything.

Rational response to discount

The person in charge of the Provincial Consumer Association reminds consumers that they must be rational in the face of a wide variety of discount commodities“ Discount clothes must be fit for you after you wear them. You can't buy them just because you want to be cheap. If you don't wear them at home, it's still a waste of money. I usually choose some classic clothes, or versatile bags, shoes and so on, which will never be out of fashion. " A studio clothing collocation division small sun said.

According to a clothing business person, some of the clothes that have been discounted are mostly made by businesses who remove the price labels printed by the original manufacturers, and then add the new price labels to the printed ones in private, and then sell them at the so-called discount price.

In this regard, industry insiders suggest that in order to avoid being cheated by fake discounts, consumers should do some homework in advance before buying clothes. Especially for some famous brands, they can first check their real manufacturer prices on the Internet, or go to several more shopping malls to compare with three stores, so as to understand the real information of the goods they buy. Consumers should be good at screening carefully to find out the untruth in the sales promotion, especially for those clothes with low price.

In addition, the industrial and commercial departments remind consumers to pay special attention to whether the products are marked with reasons when purchasing special, preferential, price reduction, promotion and other commodities quality problem In order to prevent illegal operators from selling "processed products" in the name of "special price goods", we should reduce the price and see clearly the words and signs on the commodity, package and purchase certificate.

The normal commodity discount is not the same concept as the price reduction of processed products, defective products and unsalable products. They can not enjoy the same provisions in the guarantee of after-sales service. The price of the processed products is reduced because of the quality problems. Discount products are different, it has nothing to do with the quality of goods, but a means of business promotion.

If there are quality problems in discount commodities, they should be regarded as normal commodities, and "Three Guarantees" (repair, return and replacement) should be implemented. For discount goods, if the business does not return or exchange or other problems, consumers can complain to the industrial and commercial departments with shopping vouchers.