There Is A New Phenomenon In The Clothing Market, The Market Is Increasing And The Discount Is Straight.

The clothing market in autumn and winter is surging, and every big manufacturer has been using all means to snatch the market cake.

Some brands of clothing for shopping malls, etc.

The degree of dependence is too high, the cost control is not as good as the brand direct shop. The price of clothing in some stores has risen by tens of yuan to hundreds of yuan, and some high-end brands have risen by 20% over the past year.

"The sales of women's clothing in our shopping mall dropped by nearly 50% compared with the same period last year."

A shopping mall responsible person revealed, but men's holiday season there are many concessions, so men's clothing sales increased by 30% over the same period, overall, the golden week clothing sales this year only slightly increased compared to the same period.

Another shopping mall sales department responsible person introduced, during the National Day this year, clothing sales growth significantly slowed down, the growth rate was 10%, less than last year.

According to statistics from professional organizations, clothing sales in Guangzhou and other coastal cities during the golden week this year fell by an average of about 15% over the same period last year.

Not only sales decline, compared with last year, output will be reduced by 1/3.

The clothing market is rather cold this year.

There was a slight decline in production last year compared with last year. However, due to the adoption of order production, the loss of clothing enterprises will be reduced.

Despite the decline in sales and the drop in output, the new clothing in autumn and winter is still on the rise, especially in shopping malls. The price of many domestic clothing brands has risen by tens of yuan to hundreds of yuan, and the discount rate is less than that of previous years.

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For example, the price of a girl's down jacket was 1098 yuan last year, up to 1198 yuan this year, up 9%.

Another clothing brand was 899 yuan for a coat, while a similar coat for last year was 799 yuan.

The price of the new long sleeved sweater is basically over 200 yuan, and the price of knitted sweaters is between 300 yuan and 500 yuan, while the price of the middle and top grade brand windbreaker coat is often more than 1000 yuan.

For example, "Gloria" has a coat at 1500~2000 yuan, and some of its "coat" parts are in 2500~3000 yuan. A store director has revealed that the price of high-end brand clothing has increased by about 20% over the past year.