Taiyuan Chaoyang Shoe City Constantly Adjust Shoes Category Rich Brand Gathering

Shanxi

Chaoyang shoe city, as the first class agent shoe city in Shanxi Province, is the largest footwear wholesale distribution center in Shanxi Province, with surrounding radiating Yizhou, Yangquan, Jinzhong, Lvliang, Changzhi, Linfen and other places.

In recent years, through the constant adjustment of the brand division to the region, Chaoyang has been raised.

The development of Houma shoes city, Changzhi lotus pond shoe city and other two class shoes city is falling.

During the visit, reporters found that Chaoyang shoe city, which has been developing in constant adjustment, has its own characteristics:

1, showing a small area, a large agent, mainly because of the regional division of some brands so that the market under the jurisdiction of Taiyuan is divided North City Datong to Beijing to get goods, the eastern city of Yangquan to Shijiazhuang to get goods, the southeast city Jincheng to Zhengzhou to get goods, southwest city Yuncheng to Xi'an to get goods.

Although many brand development is restricted by the smaller areas under the jurisdiction of Taiyuan, it does not affect the development of some good brands to form big agents. On the contrary, the relative concentration of small areas is more conducive to the operation and management of brands, and the brand benefits are more focused, so that the market share of some brands in Shanxi has exceeded that of some major provinces and cities in China.

2, making brand in Shanxi, early investment is very important.

The survey found that the sooner the brand entered the market, the better it did.

, animal tyrants, Chun Da, Bai Na and so on.

People in Shanxi consume brand names, so the brands that have entered the market earlier have the advantage of first mover. With the help of Chun Da, the rest of the market in the country can hardly see their brands emerging, but they occupy a larger share in the Shanxi market.

3, the distribution of goods is an obvious characteristic of Shanxi market.

Many agents say that Shanxi people have a strong sense of friendship. Many times their loyalty is greater than their interests. It is very difficult for dealers and agents to have strict contractual cooperation, forming a vicious circle of distribution and arrears.

In the past two years, the brand of Er Kang, spider king and Zhuo Si Ni began to change this situation by standardizing the management of customers.

Ruyi Kang has now been able to get cash from 70%-80%, and arrears can be achieved in one year.

4, the brand of Shanxi's local brands such as millennium, real estate and so on has been developing rapidly.

Millenium is mainly made of genuine leather. It adheres to the operation of the company and runs through the virtual mode. The network is distributed throughout the county seat of Shanxi.

The age of millennium is 20-50, and the wider age span is mainly for the public.

At present, in addition to the strong development of Taiyuan market, Shijiazhuang and Beijing also have very good results.

The brand is an important feature of Shanxi province. The brand includes men's shoes, socks, bags, accessories and so on. The store form is integrated store mode. The integrated shopping experience has caught consumers' quick and rational shopping psychology and is suitable for market demand.

He has already broken through the area and has a store in Wanda Plaza, Shijiazhuang.

5, Shanxi has a small population, but few and sophisticated consumers have strong purchasing power.

Although the overall economic environment and the state's rectification of Shanxi's mining industry have reduced the overall consumption capacity this year, there are still a large number of purchasing power consumers contributing to the market.

Shanxi consumers are more interested in the real leather brand, and the sales volume of the popular brands is not good. Due to the rising operating costs of the franchised stores, the opening of the exclusive stores is restricted, but the high-end stores have large market space in the Shanxi market, such as Schulden international shoes store, Oriental bird international famous store and other high-end brand collection shops.

For monopoly, it is suitable for opening in the township market.

6, shoe city is rich in shoes and brand, and leather shoes, fashionable women's shoes, children's shoes, casual shoes, board shoes and sports shoes come from all over the country.

As far as market reaction is concerned, the development of Wenzhou shoes is more mature, most brands have larger market share and are widely favored by consumers. In the form of bulk shoes, Chengdu shoes are the dominant ones, and the styles and quality are superior. Therefore, Henan's local brand strong 3515 also enter Shanxi Market; the brands of children's shoes in Fujian, Ningbo and Wenzhou can be seen almost everywhere, among which Bumblebee, Babu bean and other brands develop better, but still rely on low price competition to win by quantity.

In addition, the outdoor leisure market is not yet mature, and the market space is huge.

The sports shoes market is independent of Chaoyang shoe city. It is concentrated in the wholesale shoe and clothing wholesale center of Sanjiang. Under the influence of the overall sports market environment, it develops slowly in recent years.