Electricity Supplier Year-End Big Promotion Is About To Start, Cracking Down On False Low Price Is The Key.

The electricity supplier is in full swing.

It will be officially opened this week.

Starting today, Tencent's "QQ" online shopping "crazy rush Festival" campaign took the lead, and then Tmall's "double eleven" sales promotion, suning.com, Yi Xun, Dangdang and other website promotions will also be launched.

Wu Haiquan, director of QQ online shopping, told reporters that more than 50 businesses are expected to break through tens of millions of sales, and that the sales volume of 500 businesses can exceed 100 million.

Wang Yulei, vice president of Tmall, said that last year, "double eleven" Tmall sales had reached 3 billion 360 million yuan, more than 2000 participating businesses, and this year will expand to Taobao and Juhuasuan two major business groups, is expected to have nearly 10000 businesses to participate.

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Wang Yulei said that last year, "double eleven" Taobao's total network sales reached 5 billion 200 million yuan, of which Tmall paction volume was 3 billion 360 million, the day to achieve million level sales of merchants is about 500, the best selling four sales exceeded 40 million yuan.

This year, Tmall's "double eleven" officially changed its name to the 1111 carnival. It also introduced the concept of "pre-sale" into the "double eleven" from October 15th.

"Pre-sale is to try to" C 2B "consumer customization mode, non conventional sales products take a down payment, businesses re organize commodities to 1111 day payment form.

Wang Yulei said.

Compared with the last year's big sales promotion in the past few years, this year's Internet promotion may usher in a new one.

Therefore, competition is more intense.

Previously, Nandu has reported that the major platforms for the price war to fight, small and medium-sized brand electricity providers are even facing two helpless one.

In response, Wang Yulei responded, "Tmall officials have never said anything to any merchant."

He believes that for Tmall, Jingdong and other shopping platforms, businesses are willing to sell in which channel, and no one can kidnap them.

As the online shopping market climax at the end of the year, the service guarantee for consumers will also become a key link in the big sales promotion at the end of this year, especially after the "8. 15" price.

All major platforms have proposed measures to deal with the problem of "first price rise and price reduction".

Wu Haiquan, director of Q Q online shopping, said that Q Q online shopping, through the background technology, statistics the seller's products in the 3-6 month historical average selling price and the lowest selling price of the Q Q online shopping platform, so as to ensure that the discount price on the Q Q online shopping rush Festival is not higher than the historical price.

Wang Yulei also said that all the products of Tmall's "double eleven" must be declared through the declaration system, the price should not be higher than the lowest price of the previous month, otherwise it will not be able to declare the success.

"1111 that day is mainly to emphasize the concept of mainstream commodity price performance, and the core interest point is 50 percent off."