Twelve Years Of China Keqiao International Textile Fair
"A successful exhibition, in addition to actively helping the big business tree brand, should also be based on providing solid and effective information resources, business resources, capital introduction, media dissemination and other strength support for SMEs.
Through the link between enterprises and exhibitions, the two have developed together.
When faced with a reporter's definition of a professional exhibition's success or failure criteria, an industry expert replied.
In 2012, it was 12 years old.
China Keqiao International Textile Fair
As a matter of fact, every exhibition will bring both the exhibitors and professional audiences not only orders, but also information and confidence. The industry will see not only the latest products and designs from all over the world, but also the direction of the future development of industry and products.
As an important national textile
clothing
The industrial cluster is walking in the streets and alleys of Keqiao, Shaoxing. The industrial atmosphere that comes from the surface is very exciting and exciting.
Here, there are nearly 10000 kinds of textile enterprises, with an annual output of 3 million tons of chemical fiber products, 19 billion meters of printing and dyeing cloth, and nearly 300 million garments.
Nowadays, the textile industry in Shaoxing has basically formed a complete textile chain from PTA and other chemical fiber raw materials to chemical fiber fabrics, printing and dyeing printing, clothing, home textiles, and so on.
The perfect industrial chain has given rise to the world's largest textile market.
China Textile City
。
Over the past 20 years, China's textile city has created a myth of commercial circulation.
Here, there are thousands of businessmen gathered in Japan, with a daily traffic volume of 100 thousand people. Here, the legend of wealth is staged every day, which has made countless people dream of starting an undertaking.
Therefore, China Textile City is praised as a rare land of wealth and gold.
When the market grows to a certain extent, there is bound to be a new platform to serve it.
Taking the strong industrial chain as the industrial foundation and relying on the world-famous Chinese textile city cluster as the trade support, the China Keqiao International Textile Expo came into being.
When the first Textile Expo was held in April 1999, it was hard to predict such a platform for local fabric display and trading, which could become an international professional exhibition in a few years.
However, the Textile Fair has proved that it is a comprehensive business platform based on industry, serving the industry and looking forward to the industry.
Under the new development pattern of textile industry at home and abroad, the progress of its commerce and trade is achieved by relying on the broader market resources integration of the organizers and a more complete service system.
After years of accumulation, the Keqiao Textile Expo has gained both domestic and foreign experience.
industry
Highly recognized by the public, the Matthew effect of the stronger is gradually appearing on the Textile Expo, and many overseas exhibitors are expanding their scale.
At the Expo, there are more and more people exhibiting and purchasing different skin colors.
This autumn Textile Expo has 42 overseas exhibitors and 125 bookings.
As the pillar industry of Shaoxing County, the textile industry plays an important role.
"Cost oriented" has been the core competitiveness of Shaoxing textile industry, and has made great achievements in "Shaoxing textile".
Today, the textile industry has entered the general upgrading of labor costs, the continuing pressure of raw material prices and the enormous pressure of energy saving and emission reduction tasks have also made the operators of textile enterprises entangled.
"Leading technology, innovative means of diversification, fabric more in line with market demand......"
This is the consistent evaluation of many exhibitors in the last autumn Textile Expo.
In order to maintain the sustainable development of fabric enterprises, besides the technical guarantee of quality, printing and dyeing, the application of fabric pattern and color is very important, especially the development of fashion fabrics.
Using creativity to enhance the added value of fabrics and creating a new image of fabrics with fashion has become the consensus of many visiting exhibitors.
Where does the advantage come from? Product innovation, meticulous management, supply chain integration, e-commerce...
Every business owner has his own spectrum in mind.
This also makes the Textile Expo a center of information gathering and divergence center.
Creativity attracts customers' attention, creativity creates new product value.
Nowadays, creativity has become the most beautiful scenery in Keqiao Textile Expo.
With the debut of the "creative exhibition area" in 2011, dozens of overseas enterprises and famous names from Italy, Korea, Germany, Japan, Mexico and other countries and regions are known.
Designer
Bringing the original design of fashion and characteristics, let the industry feel the great attraction of Keqiao industry magnet to fashion.
In this exhibition, walking in different exhibition areas, creative elements can be seen everywhere. More and more textile creative organizations regard the Expo as an important platform for promotion and cooperation. This also lets the flowers of creativity bloom everywhere on the stage of the Expo.
In the future, China's textile industry will change from comparative advantage to competitive advantage.
At present, the most important income in the international textile value chain is attributed to technology and brand, and the profit is 80% of the total profit of the product.
Fortunately, more and more Chinese enterprises are beginning to march towards this "80%", and the Shaoxing textile cluster is a solid force.
In 2012, Shaoxing county brought more expectation to the industry: eliminating the backward production capacity and pforming the textile capital after pformation and upgrading; buying and selling the global modern business city; creating the creative capital synchronized with the fashion trend of the world; building the online Textile City in a big way, building a modern electronic trading platform; "five star professional market that is full of the whole world" and pays attention to the protection of intellectual property.
In China's Textile City, practicing the industrial ideal of "textile power" to "textile power", the Textile Fair will become the starting point and rising place of Shaoxing textile's "12th Five-Year" new voyage with its huge platform.
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