Bin Nu Dress: Leading Diversified Development Of Leisure Brands

In recent years, e-commerce has been developing rapidly. China's B2B Research Center report and AI consulting research data show that the development rate of e-commerce in China ranks first in the world, accounting for 11.4% of GDP in the whole country.

As of the first quarter of 2012, the scale of e-commerce pactions in China was 1 trillion and 760 billion yuan, an increase of 25.8% over the same period last year.

At present, many well-known traditional enterprises are actively planning to accelerate the layout of e-commerce.

Leisure in China

The leading brand, brino, is a lot in China.

The trend of brand leading the brand diversification development takes the lead in actively developing the enterprise strategy, relying on its advantages in capital, goods, supply chain, and so on, to speed up the expansion of brand and category, and realize the comprehensive upgrading of the electricity supplier system in the autumn of 2012.

Bin Nu actively develops brand new strategy, and enters B2C platform such as Jingdong mall, Taobao, Tencent pat, etc., actively carrying out docking activities between e-commerce platform and enterprise capacity, and realizing online channel expansion.

Unlike the light operation modes of many online brands, the company has more than 1000 offline stores, and numerous distributors, facing many challenges such as online online and offline integration, channel integration management and supply chain matching.

But the trend of the rise of the electricity supplier's open platform is not diminished. The evolution of leisure fashion brand ecology is diversified. Enterprises must intervene in the whole network marketing to get richer user groups.

In a relatively short period of time, he built up his own ecological channel system, which is made up of flagship stores, B2C Direct stores, large dealers and exclusive stores. It has pformed from a traditional enterprise to a new type of economy coexisting with traditional and electronic commerce.

Wang Ren Ju, chairman of bin Nu, clearly saw that

It is a new growth point for the future of bin Nu and a key step for further development of the brand.

In the field of e-commerce, apart from sharing the market generated by online shopping, it has become a new channel for brand promotion.

The future e-commerce will focus more on the brand concept, product planning and consumer service.

Through mature online channels to expand consumer groups, understand consumer demand dynamics, real-time release product information, in order to better maintain the brand.

Through providing online product display, promotion, sales, logistics, customer service and other services, the company continues to expand its brand influence and maximize revenue, while directly grasping the loyal consumers' user information and realizing the potential of brand development.

Combined with the official website and micro-blog media, brino has built a large platform for e-commerce, forming the resultant effect of brand penetration, which has a significant effect on improving the brand's market share and market reputation.

Behind the e-business paction involves complex supply chain management. In the past more than a year since its entry into the electricity supplier, the company has continuously improved its operation efficiency and service quality through many measures such as process optimization, store image system upgrading, service management, and so on, effectively enhancing the brand experience of consumers in a wider range of user groups.

Insiders said that the current development of domestic fashion brands in the field of electronic business does give foreign capital.

It has brought great impact. Like the famous fashion brands with traditional channels and influence, such as brinu, after entering the fast fashion industry, they have inherent advantages in consumer and offline support. Through network sales, the real economy can be more effectively pulled.

In the future, when the channel operation of bin Nu online is more mature, it will try to produce some products in line with the habit of online consumption, so as to achieve interaction and integration on the offline offline and increase the influence of brands on different levels of consumer groups.