Taobao: Strike Hard Women'S "Non Real Shot" Or Improve Online Shopping Environment

As the largest category in all categories, Taobao has recently increased its supervision and punishment on the "non real shot" of women's clothing products.

In September 28th, Taobao issued a rectification announcement: from September 28th to December 27th, the "main picture non real shooting" violation handling mechanism will be adjusted from the current "general deduction of each piece of clasp - 0.2 points of information spamming (3 days or less than 7 points)", adjusted to "general violation of each button, 2 minutes of spam messages (3 days does not exceed 8 points)".

"Main picture is not real shot" encountered severe strike

At 1:44 p.m. on October 17th, "Ding Dong! Ding Dong! Ding Dong!" only heard 3 consecutive sound system prompts. "Baby driving to 8" Taobao background appeared a string of sellers' illegal punishment tips, and his 3 women's clothes were deducted 6 points due to "spamming information".

The reasons for the violation of Taobao's feedback are as follows: "there is a lack of essential elements for the goods to be spammed, such as the pictures displayed in the commodities or the baby photographs in the description of the baby, which can not make the buyers know the quality of the products more clearly.

The main picture needs a physical picture.

When the baby arrived at 8, it was discovered that Taobao had increased the supervision and punishment of the "main picture not real shot".

Although Taobao has always stipulated the "main picture is not a real shot", before that, the penalty points for each violation product were only 0.2 points, and the intensity of investigation was not strong enough. He never thought he would be punished.

Reporters learned from a number of Taobao sellers QQ group that after the tightening of Taobao policy, the "involvement face" was very wide. In a 200 QQ group, most of the women's clothing sellers were punished by penalty points, and many shops were closed because of 12 points being deducted. Many sellers were afraid of finding their own baby and shooting their own products.

Reporter investigation found that in this severe strike, downstream sellers of women's clothing were "the most injured".

"Baby driver to 8" frankly, because he can not reach the formal distributor of the agency requirements, he chose a non regular agent "one generation", "I downloaded the data packages they gave, the contents are edited by the agent, baby pictures, sale prices, details of the description are covered.

Once a paction order is placed in the store, I will go to the agency to place the order, fill in the address of the buyer, and the agent will "save the money and save energy".

According to the clue provided by the seller, the reporter found that the agent provided at least 600 Taobao shops with the same baby. Because the pictures provided were unified, the Taobao shop owners were punished by the penalty points and the shops.

Women's clothing redesign rate of nearly 95%

In fact, at the beginning of the establishment of Taobao, the rules clearly stipulate that the main picture of women's clothing must be the picture that the seller actually photographed (only), or a legally authorized picture, and the proxy or distribution map that can not be stolen or used.

But for a long time, piracy and infringement are rampant, giving consumers frequent "taking medicine".

Wu Sang, who has 6 years' experience in online shopping, told a story to reporters.

Once, her friend bought a shirt of 120 yuan on the Internet. Wu Sang thought it would be nice to have a link. During the search process, she saw that the treasure map of more than 20 stores was exactly the same as that of a friend. One of them sold only 65 yuan, and she had a heart attack.

The material is changed, and the stitching process is very poor, but this problem can not be returned, and it can only swallow the bitter fruit.

Relevant data show that at present, there are 100 million items in Taobao's women's wear (bazaar), 95 million of which repeat pictures, and the rate of remapping is greater than 94%. 40% of women's clothing buyers' sales orders do not reflect the picture.

An industry insider told reporters that there are 3 reasons for the high rate of Taobao women's wear: first, the whole women's wear market.

The mechanism, such as the "one generation" mode of non Taobao distribution platform, provides suppliers with non real master photos, and the sellers of the lower reaches "take the whole single collection", resulting in a large area growth rate of the same name and the same baby. Second, some professional photographed magazine charts, brand official website maps and so on are used as "imitation money" and "same money" baby main map phenomenon is very common.

In addition, some sellers want to borrow other people's "exploding money" baby for their store to bring popularity flow, directly choose stolen pictures.

Or improve online shopping environment

In fact, the "main picture is not a real shot" is not only a problem of piracy, but behind it is the problem of goods being wrong or even selling fake products.

An industry insider told reporters that the phenomenon of "going with the stream" on Taobao sellers is very serious. Many sellers will find pirated products if they find a "exploding money", then steal the original advertising map and attract customers with the same price and low price.

A related official of Taobao told reporters that "double eleven" increased the supervision and punishment of women's clothing category "main picture not real shooting", in order to clean up the online shopping environment, so that consumers can buy more reassurance.

He stressed that Taobao stipulated that the main picture of women's clothing must be sold by the seller himself.

It is learnt that at present, Taobao mainly through manual investigation and system investigation "double pronged approach" to clean up the "main picture is not real" situation, therefore, in the future or more irregularities sellers receive punishment.

Reporters learned that this "magic spell" has been praised by consumers.

Netizen "lxuef111" said, "We support this measure to curb the increasingly serious vicious price competition, and to bring better shopping experience to buyers". He suggested that such controls should be extended to a wider range.