Textile And Garment Market: Gathering Time, Place, Profit And Achievement

"These years

The competition between the professional market is becoming more and more intense. With this, the sales revenue has started to decrease.

At the same time, manufacturers have more and more stringent requirements for agents to expand their channels in their jurisdictions, so choosing a new garment market is a development direction that many agents must consider now.

Xia Xianwen, general manager of Hunan evergreen space brand promotion agency, believes that the clothing professional market is a leg that can not be developed in the development of brand agents. At the same time, entering the new clothing professional market is also one of the main ways for agents to "encirclement".

Time: plan to enter the market first.

"There are also hype in the clothing professional market. Irrational investment is the taboo of agents. There are many such people around me."

Xia Xianwen believes that before choosing a new clothing market, agents must consider whether their choices have clear objectives.

"This kind of person does not care what the market is selling, but rushing to take over whenever he sees another shop closing down."

These agents often enter the market because of their funds and the attitude of scrambled bunkers. Most of these irrational investments have failed.

Before entering the new market, the most important thing for an agent to do is to analyze calmly.

"Before entering a new market, we have a lot of work."

Xia Xianwen disclosed to reporters some of the operation process of the company.

The first step is to do a preliminary inspection. Xia Xianwen's company has a special department responsible for this kind of project. After the initial investigation, they will carry out the benefit analysis together.

How much investment will be needed to enter the new clothing market? After deducting some necessary expenses such as store rents and personnel expenses, the turnover will probably be up to a month.

The company will not only analyze the early benefits, but also analyze the impact of the late store development on the company.

"We also need to focus on how the expansion has played a role in building the brand's overall effect when the operation and management of the latter stores have stabilized."

In the choice of the professional market, Xia Xianwen has a lot of worries. Sometimes he meets a market that is not suitable for making a brand. Even though the market is very famous, Xia Xianwen will not allow the company to enter the market. Sometimes, when he meets the market that can enhance brand awareness but he can't make money, Xia Xianwen will also be stationed in it.

If agents do not have a business plan when they enter the clothing market, they will be in a hurry at the later stage.

"The small boss runs the money, the boss is the operator, the big boss runs the business."

Tang Junbin, general agent of Hubei, believes that "entering a new clothing market depends on whether you have any plans to manage morale and let others be aligned with you."

Geography: standing advantage is the root of the root.

When agents are ready for themselves, they must learn to see the market.

If one

The comprehensive health index itself is relatively low, even if its popularity is very high, it will also affect the agent's disregard.

Among them, many agents think that the two "bits" of the market are very important, one is geographical location, the other is strategic positioning.

The market orientation, geographical location, convenient traffic, even the capacity of the parking lot, the surrounding market and the living environment are the "congenital conditions". These conditions affect the quantity and quality of the customers in the clothing market.

"We will first investigate the stream of people, traffic, logistics and so on in the garment market, and its smoothness and location are one of the main reference data for me to consider."

Tang Junbin believes that some clothing professional market for many years, and even change business projects, replacement investors are also difficult to reverse the business dilemma, largely because of the poor location of the market.

Concern: strategic positioning clusters

Compared with geographical location, the strategic positioning of clothing market is more important, and even plays a decisive role.

"For a clothing professional market, the most exciting thing for me is that it has a professional cluster development mode."

Xia Xian Wen's most important thing is the industrial cluster in the clothing specialized market.

"If the clothing of the same category can be concentrated in a specialized market, it will be the best way to develop. This will form a larger information and product influence in a region."

When asked whether the concentration of similar products would cause business pressure, Xia Xianwen said that it was a healthy competition, but could enhance the overall competitiveness of agents in a region.

"A truly discerning agent would like to specialize in the specialized clothing market."

But unfortunately, many clothing market is now attracting many more passengers. A professional market contains many different categories, including men's wear, women's wear, children's wear and even home textiles.

"In the more developed clothing industry in Hangzhou, the development of clothing specialized market is more standardized, but in Hubei only professional women's wear market has no professional men's wear market."

Xia Xian Wen said with regret that subdivision of the clothing professional market can make a province's garment industry more competitive.

Many misfits in the clothing market are often self serving.

Tang Junbin said: "some of the clothing market is uneven, the quality of the market is different, and the management of the market is not standardized. It is difficult for people to recognize the height of the brand. As time goes on, the clothing professional market will be reduced to facilitate the wholesale market for customers."

Those who did not examine whether the clothing market is related to

If the location matches, blindly listening to friends' recommendation, the agent who will enter the brand will inevitably encounter the acclimatization.

People and: focus management, clear responsibility

Just like before communicating with the brand owner before acting on the brand, agents must communicate with the market managers before entering a clothing professional market.

There are similarities between operating professional market and operating brand. Different managers' styles will bring different market patterns.

In the operation of the garment specialized market, the management thoughts of managers will be infiltrated into the daily management through the management departments. Therefore, agents want to develop smoothly in a garment professional market, and they must understand the management mentality of the managers.

"When I enter a new clothing market, I need to know a lot of information from managers, including advertising, investment, market image, market management methods and managers' requirements for business departments, etc., through communication, I can see that this garment industry market is pursuing seasonal benefits or paying more attention to long-term development."

Tang Junbin believes that if a clothing professional market only pays attention to short-term benefits, it will inevitably lead to strong agents gradually disappearing, and then go downhill.

Xia Xian Wen believes that it is necessary to communicate with managers of the professional market who is the real responsible person.

"Some clothing market is managed by developers themselves, while others are managed.

I need to understand this situation and determine if the hosting market is a professional garment, what is the profit of the trustee and whether the market's management responsibilities and services are in place.

Xia Xian Wen had suffered a loss in this respect. A few years ago, the clothing circle of the city was pformed from a government trust to a private business. When the responsible person changed, the new manager of the city of costumes changed the contract signed by the store and the government, and many agents and new managers became entangled.

"In general, the responsibility of trusteeship is more complex than direct management, and the trustee may push the responsibility on the developer, causing the two sides to wrangle."

Xia Xianwen is now very much attached to communication with managers.

Assistant: understanding policy listening advice

Daily routine is not trivial. The daily management of garment market is also a matter for agents to pay attention to when choosing the market.

If the policy of the clothing market is pparent and fair, it will really affect the interests of agents.

Therefore, agents must pay attention to the concern and investigation of market policies.

At the same time, "if agents enter a new clothing market, we must focus on whether the market has plans for business promotion and strategies to deal with risks."

Tang Junbin explained to reporters that in the development process of a professional market, there must be a series of plans, such as media publicity plan, consumption promotion plan, service plan, target progress plan and so on.

If there is no such plan, the clothing market will face many uncertain business risks, and various commitments to agents will not be realized.

The professional market of clothing is based on the needs of consumers.

Consumers' perception and evaluation of the market also reflect to some extent the future destiny of the clothing professional market.

Therefore, agents listening to consumers' evaluation of the market is undoubtedly a good way to help themselves to enter the market.

Some people may think that consumers are too subjective and have no reference value.

But imagine that if a clothing professional market does not have vitality in the minds of consumers, even if the market is built, consumers will not be supported.

It is called "the fans who are in the right place, and the spectators are clear."

Agents may listen to consumers' opinions when they hesitate.

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Opening up: actively cooperate with the virtuous circle

For agents, the development of new clothing market is both an opportunity and a threshold.

In the early stage of entering the new clothing market, agents must accept more publicity and inspiration from the professional market investment policy, and the respect and encouragement given by investors.

This is more or less subjective when entering the professional market. It can be said that agents have a conjecture on the risk of clothing professional market.

In the later stage, when part of the pressure in the garment market is pferred to the head of the agency, how to deal with the problem and solve the problem calmly need the experience and wisdom of the agent.

"After entering a new garment market, agents and markets are in the same trench, so they must cooperate with each other, trust each other and reduce friction. This is the mentality that an agent needs when it is officially operating."

Xia Xianwen believes that agents need to follow closely the professional market and keep abreast of the promotion plan for the professional market.

Managers of garment market also hope that agents can keep pace with the pace of market development.

"The fact proves that the agents who are close to the market managers will have broader prospects for the future development of the brand."

Agents in the apparel market need to improve their reputation in the market.

"Agents need to be a disseminator of positive information when they cooperate with the clothing market."

Tang Junbin believes that both consumers and the industry want to know about the recent development trend and long-term planning of the market. Agents should play their role and introduce the positive information of the professional market to everyone.

If agents can persist in spreading positive information to the outside world, then the information received and pmitted by the outside world will also be positive information.

This benign cycle will inevitably promote the common development of the garment professional market and agents.

Good cooperation will never only require the efforts of one side. There will always be "28 principles" in the business world. If the professional market of clothing can not develop well, it will also be abandoned by the agents.

"Some agents are not optimistic about the clothing market, or have already got out of the clothing market and set up their own operation institutions in the office."

Tang Junbin believes that there are more and more clothing brands and agents need dislocation competition. If the clothing market can not provide a competitive platform, agents will set up their own large-scale companies as a pitional period.

"Therefore, further differentiation and specialization are important goals for the future development of the apparel market, as well as the agents' expectations."

Agents enter professional market "six" criteria

1, before entering the market, we must have an operational plan and a long-term benefit analysis without fighting for no preparation.

2, occupy favorable terrain, the geographical location of the market, pportation and logistics convenience and so on.

3, rational investment, observe whether the strategic positioning of the market is consistent with the positioning of the agent products.

4, understand managers, identify responsible persons, encounter problems, prevent market investors and trustees from pushing each other's responsibilities.

5, pay close attention to the improvement of market operation plans and avoid foreseeable risks.

6, entering the market, we will reach a comrade in arms relationship, and agents should safeguard the interests of the community with their own strength.