Burberry Opened For Over A Year And Store Sales Rose To Zero.
"In the fiscal year ending March 2013, the pre tax profits of Burberry will be at the bottom of market expectations," he said.
British luxury goods maker Burberry9 announced on 11 months that its name was more than a year, and sales increased by zero in the 10 week of the third quarter ending September 8th.
"
Burberry
The range of products is constantly adjusting to more high-end and exclusive products, which may mean that it has lost some customers. "
Burberry financial controller Stacey Cartwright told the media that in addition to China's market factors, the most important reason for the slowdown in sales is the company's strategic pformation.
"The sales figures released by Burberry are explosive, but this is not a single one.
brand
There may be worse news in the future.
Due to the shrinking global market under the European debt crisis, a number of luxury group shares fell, and retail analysts of Seymour Pierce, a famous British independent investment bank.
Kate Calvert
Estimated road.
"Because of the lessons learned from the 2008 economic crisis, the efficiency of supply chain management of all companies has been improved, and the pressure on inventory should not be as big as it was last time."
Some luxury goods industry experts believe that some luxury groups adopt multi brand and multi category strategies, and their performance decline will not be as severe as that of a single brand Burberry.
"The global economic slowdown will make consumers more cautious when buying luxury goods, and will also lead to lower prices of luxury goods."
Merrill Lynch analysts believe that the strong demand for the luxury sector after the financial crisis may have come to an end.
"Despite the slowdown in the global economy, demand for luxury goods is likely to rebound."
The British luxury information consulting firm reports that the global luxury market is expected to grow by 7% this year and the market will reach 190 billion pounds.
"The luxury industry is now entering a period of adjustment, which is also a normal manifestation of market discipline."
The luxury industry, which has been in China for the first time in recent years, has fallen for the first time, Xue Shengwen, a senior researcher at CIC.
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