Sissy Princess Underwear Store 4R Standardization Implementation

The third session of the Sissi Princess Mandy is the president of Sissi Fashion Co., Ltd.

Aiming at the collection and analysis of distributors' stores in the whole country, Tsai general's idea to convey to the dealers across the country on the opening day is: "first class enterprises do standards, second tier enterprises make brands and three stream enterprises make products". The standard here refers to the technical standards of similar products, that is, enterprises with advanced production technology and technology. This is the company's pre standard. Dealers' stores should also use their own advantages of business circles to improve the storefront process standards set by the company to the level that they can't reach by their competitors, and kill their opponents outside Ling Feng, or at least lead the opponent's nose, so that they can be exhausted, and the crisis is four.

Shou Kei, the chief retail expert of the Shou Zheng group, also explained in detail to the national dealers, how to do the underwear store from shopkeepers to shopkeepers, how to follow the standardized execution from store display to storefront shopping guide. Here, Yu teacher used the original shop floor exercise method to explain the implementation of standardization, and made great success in the first practice of Sissi Princess mark.

Many dealers who encountered problems also encountered the same problem in the field simulation exercise, and even a lot of simulated shops failed and some of the drills were dismissed.

When the problem is exposed, dealers have their own answers.

Yu Jie Qi made a big game for all the students at the scene, and divided the shop from the site to the final kicking list, which was divided into 42 parts. The ten group members separately formed a process according to their importance. In the process, Yu asked a lot of shopkeepers and shopkeepers a question: "how did you train the new store members to do" guide customers into the store "standardization?

Yu Jie Chi later replied: "let's imagine the training standard of APM."

Everyone puzzled and said, "I can't imagine, because I don't know what APM is."

Professor Yu Jie Qi explained that many problems in the store now lie here, and think that they are doing a standardized process, but there are many problems. A new employee assumes that there is no foundation. Do we have to give her the prescribed process to teach her how to guide customers into the store?

Lady's eye is really good. This is our sissy Princess fashion this year. Madam, you bought this bra and this pair of plastic pants. Let's try it! Madam, do you pay by credit card or cash?

It is necessary to have a detailed description of how a woman speaks from a shop, how to talk about two things, how to talk about lovers, and so on. There must be a standard from how to choose a suitable bra for plastic bra, choose a pair of plastic pants and push back waist clips and so on.

One of the standardization trends of sissy Princess: the standard of functional underwear effectiveness

As a model of China's first line functional underwear, we must let consumers buy consumers from cognitive function underwear to try out what kind of effect they want to achieve, and what kind of effect it will wear after regular wear, so that consumers will finally understand that sissy's functional underwear needle has different collocation for different chest types and different problems, so that consumers can feel more confident about Sissi Princess brand.

Two of standardization trend: solid shop marketing standards

From clothing store display standards to clothing style positioning, commodity classification, color application and clothing series combination display standards, from shop planning, store layout design standards to counter structure, central island structure design standard, from application design standard to window design application standard, from booth design application standard to props, poster, POP application standard to lighting design application standard, from guide designer's image design standard to design theme, marketing theme expression skill standard and clothing display to promote merchandise sales analysis, all students learn thoroughly, and will be promoted in national stores.

Three of standardization trend: investment mode is facing breakthrough.

Since October 2012, Sissi Mandy Garments Co., Ltd. will strictly carry out standardized management of the national distributors. It will not be like many enterprises only impose goods on the dealers one after another. Sissy princess will strictly drive the performance of dealers throughout the country in strict accordance with the standard profit model of national excellent stores, so that companies, distributors, consumers and all people will benefit from it.

Cai Zongceng said that the marketing mode had no definite rules, but the basic rules and rules in the market were objective existence. Maybe this is the marketing will tend to be standardized. Sissy will also strictly enforce the 4R standard, and will firmly occupy the ten largest underwear brand position in China by the end of next year.