Professional Trend Of Casual Wear For Lovers

It is not surprising that the word "professional" is being valued more and more in the casual wear market nowadays.

Because a clear division of labor can effectively enhance efficiency and reduce homogenization for the entire garment industry, so that garment enterprises can survive in fierce market competition.

But it's not easy to be professional.

Because "professionalism" requires the support of enterprises as well as the bottleneck of consumer groups.

at present

Products are in the ascendant in China, but the problem of relatively small consumer groups is worrying.

But in Dongguan, the couple's leisure clothing brand Tadong Shuang Ling has proposed to focus on creating a fashion brand for lovers' clothing.

So how did they break through the bottleneck of consumers' relative niche?

Culture enriches the connotation of "lovers"; from the point of view of our sales, the market of lovers' products is in short supply.

But with the continuous development of lovers' clothing, there is bound to be fierce competition in the future.

Tadong double bell Deng general said, "if we want to stop in the fierce competition, products, culture and publicity must be done well in three aspects.

Among them, culture is the most important. "

Deng Zong believes that casual clothes are not like other casual clothes that can suit everyone's requirements, but there are certain limitations for the target audience.

Internal culture will surely open up its own blue ocean.

He said: "the concept of lovers' clothing is indeed a little more professional, but we can enrich the brand connotation of lovers' clothing.

By creating brand culture and giving more concepts to products, it enriches the connotation of "lovers".

Design is also different.

So, how do we enrich the brand connotation? Deng said that although the couple has strong uniqueness, it does not hamper its brand design concept and product innovation. He said that nowadays, lovers in the market often pursue the same color, style and so on, which only seems to be the same, in order to show the feeling of "two in one".

However, Tadong double bell has gradually explored the design inspiration of "difference and intimate".

Deng said: "we do not adopt the 1+1 type design on the product. Instead, we strive for" harmony "in terms of" men and women, seeking harmony ". We strive to convey the spirit, scenery and environment through the unity of feelings rather than the unity of appearance.

After investigation and research, Tadong double bell decided "Internet shop, terminal, propaganda" three arrows, and vigorously promoted their reputation and brand image.

Now speaking of sales, the Internet has become an unavoidable problem.

In this regard, Deng Zong said that as early as the East double bell initially involved in the brand market, they began to consciously shop online.

Today, Tadong Shuang Ling is also working with Taobao and Alibaba to enrich its sales means through the high-end e-commerce platform in China.

In terms of terminal store construction, Tadong double bell does not have the main store strategy like other leisure brands.

Deng Zong believes that brand building must be adapted to local conditions and can not be applied to other successful experiences.

He used "fat man is not necessarily strong" to describe the strategy of big stores may not be applicable to all brands.

He said that the strategy of big stores is indeed advanced, but it does not mean that every brand must make itself a "fat man". Instead, it should build terminal stores according to its own capabilities and characteristics.

Otherwise, "puffiness" will only add to its burden.

Deng also said that in the propaganda, Tae Dong Shuang Ling chose only his own way, such as strengthening the promotion activities in Colleges and universities, putting products directly into the target group, choosing celebrity endorsements that fit their brand temperament, attending CIHC exhibitions, etc.

Deng is optimistic about the market of future leisure brands.

He said, "analyze the bustling streets in China.

It can be seen that the consumption of young people accounts for a large share of the market.

And our target group is students and other young people.

They have culture, talent, love, and have their own fashion view.

Their needs are the driving force behind our development.