Sunshine Password Brand Promotion Goal Is Not Just Sales.

After a spring festival, a lot of business super stores and hypermarkets were sold. Without exception, 80% of enterprises chose to do a lot of promotional activities during holidays. Many enterprises choose this time to stimulate dealers, digest inventory and maximize sales.

In fact, the purpose of enterprise promotion is not only to increase sales volume, but the real purpose of sales promotion is to communicate with consumers.

With the intensification of competition and the increase of products, consumers in the buyer's market demand more goods and have more choices. Therefore, communication between enterprises and consumers is more important. Enterprises need to strengthen sales promotion, and use various promotional methods to make consumers and users more aware of their products, so that consumers are willing to spend money to buy their products.

Sales goals are not the targets of sales promotion, but sales targets are not the targets of sales promotion. McDonald's promotion goal has not changed.

1, grasp the customers, enhance the new customers and old customers to shop rate.

2, the amount of consumption per customer has increased.

3, grasp the business circle and enhance social relations.

From this we can see that the goal of enterprise promotion is actually diversified, and sales volume is only one of them.

For example, every year's Valentine's Day is a time when every businessman makes a couple promotion war, buy one get one, discount price, send gift card and so on. But through the investigation before the festival, the group put forward the goal of promoting Valentine's Day: improving the brand awareness and reputation of underwear, adding new elements to brand, enhancing brand vitality and promoting terminal sales.

The promotional activities are interactive and "go to Hongkong's charm tour with Ann Li Fang".

Fashion charm:

The core element of underwear brand is also a beautiful factor that every woman yearn for. As a fashion capital, Hongkong is the first place to show its charm.

Traveling is not only a process of seeing the scenery, but also a romantic journey of the soul and life.

In conjunction with this event, we use the terminal promotion and the two-way dissemination of news between the Internet and the media. In particular, we will create a romantic atmosphere for details of activities, such as the dreamy Victoria Harbour, the love story of merry go round, and other major activities.

Embry Form

With the help of sales promotion, the packaging is carefully packaged, and the event of packaging is related to the desired brand image to the greatest extent. A brand association of consumers is established to enable consumers to see the product and unconsciously create romantic and noble psychological satisfaction so as to realize its brand value.

This promotional activity not only expanded the brand awareness, but also directly led to the sales volume of terminals.

Therefore, in essence,

It is a kind of persuasion and communication for customers, the public or channels, and it is a kind of consumption guidance.

Therefore, the promotion goal should not be limited to sales targets, but a wider range of communication and communication objectives. Information pfer rate, new product awareness rate, brand awareness and reputation enhancement, brand image and core value enhancement, old customers' return rate and other indicators can also be promoted targets.