Chen Guozhong Adheres To Designer'S Original Brand Road

Chen Guozhong, a graduate of accounting profession, was interested in the Internet industry and began his career in the Internet.

The inseparable relationship between the Internet and the electricity supplier has made it easy for him to get along with the electricity supplier in 2008.

Official contacts with the electricity supplier.

In 2010, Chen Guozhong joined the sharp shoot, formed a group of electronic business team, and began the development of the sharp electric business.

Changes begun in the market

As a member of the foreign trade enterprise, the sharp shot was founded in 1997 in Hongkong. So far, it has been developing for more than ten years, and its products are mainly exported to Europe and America. Customers include many famous brands such as FILA and LOTTO.

At its Jinjiang production base, there are many similar foreign OEM enterprises.

"But with the change of the market situation, the domestic cost is getting higher and higher, which makes the survival of the foreign trade enterprises more difficult.

Moreover, foreign trade has always been like raising children for others, and we also want to have our own brand.

Chen Guozhong spoke in earnest about one of the original intentions of the brand.

At the same time, the arrival of the electricity supplier era makes

Form an irresistible trend.

For foreign trade enterprises, seize this trend is also an important opportunity to enhance their pformation.

Compared with offline stores, the threshold of online business is still relatively low.

Moreover, the cost of opening stores under the line is getting higher and higher, and rents are also rising.

So, sharp shot decided to do foreign trade at the same time, began to try online operation.

In September 2010, the sharp electric supplier was officially created.

In October, sharp hit Tmall mall, QQ mall, Dangdang, excellent network, Jingdong mall and other platforms.

But for more than two years, it is still in the cumulative stage of development.

Talking about the future development trend of the electricity supplier, Chen Guozhong has confidently expressed his view. "Along with the continuous development of the electricity supplier, the future industry will be divided into three gradual echelon patterns.

The strong traditional brand will have the first tier of the electricity supplier department, and those foreign trade enterprises that have both factory strength and financial strength will turn to the second tier businesses, while the third tier will be the local online brand.

Creating designer's original brand

The original brand of the electricity supplier on the Internet is also everywhere, but it is not very true to really focus on the R & D design of its own products.

Mostly imitation, lack of their own characteristics.

"We want to take the original brand of designer and stick to the original brand of designer.

Although we need a longer cumulative process, we will stick to it. "

Chen Guozhong said firmly.

At present, the design department of sharp shot is based in Hongkong, employing three famous designers from Russia, Spain and Hongkong.

According to the international fashion trend, designers design new products for sharp shoots every month.

According to the designer's original brand line, sharp shoot adjusts the original product line.

The original product line is divided into three series: leisure, sports and outdoor.

Now, the designer is the main designer, and the product is divided by the designer.

This is evident in the sharp online shop page. Customers can choose products according to their favorite designers.

Integrating the sharp resources of designer resources improves the frequency of product updates.

In the quarter, 40-50 new limited editions were launched, attracting consumers in a small number of forms.

"However, whether our product style meets the needs of consumers is also a process for us to explore."

Chen Guozhong said.

Customer service

The most talked about conversation with Chen Guozhong is "good customer service."

And the development of sharp shoots is carrying out this purpose.

At the beginning, sharp shot did not vigorously expand the distribution channels, but also to take account of this reason.

The pformation of foreign trade enterprises into electricity providers and expansion of distribution channels can quickly occupy the market share.

But at the same time, there are some uncontrollable problems. For distributors, there is no reasonable control system, which can easily lead to price confusion in online operation.

This is extremely bad for brand shaping, and it is easy to leave a bad impression on consumers.

Therefore, sharp shoots did not liberate the expansion of distribution channels.

At present, the proportion of sharp distribution channels is 30%, much less than 70% of self operated channels.

"At present, sharp shots still focus on good products and customer service.

After the brand is stable, the price system will be established, and more loyal customers will be obtained. Sharp shoots will expand the proportion of distribution channels.

Chen Guozhong said.

In addition, in order to further improve customer service, starting from January this year, sharp shot out a certain number of new shoes every month, giving consumers the experience of buying more times in the same month.

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Speaking of the future development of Chen Guozhong, we say that at present, sharp shots are still in the stage of consolidating internal force. In the coming year, we will increase investment in brand promotion.