China International Fashion Design Competition: Achieving Gradual Change From "Selling Products" To "Selling Creativity"

By China clothing Designer Association, China Spin The finalist and ceremony of the 2012 China International Fashion Design Competition held by the Shaoxing County People's government ended in Keqiao, Shaoxing. A total of 30 designers carry out the ultimate competition with more than 160 creative works. The young designer rookie cleverly combines the flavor of the times with the national customs, paying more attention to the integration of fashion style and commercial development value. Through tournaments, Fashion Designer We have further appreciated the style of China Textile City with 40 thousand kinds of fabrics, and also through the docking meeting held during the competition, let designers purchase more quality and excellent fabric products in Keqiao.

The first event in 2009 was unveiled as an important part of the 2009 China Fashion Week and the 2009 Keqiao Textile Expo. Through the close contact with Shaoxing textile enterprises, the germ of creativity broke out in Keqiao's textile industry. Through the continuous promotion and promotion of the 4 competitions, the China international fashion design competition has improved further in terms of influence, participation and the level of competitors. Nowadays, the wings of the competition are becoming more and more plump and solid. At the same time, they are closely following the changing situation of the industry, attracting more and more attention with their unique charm.

According to the organizers, the draft of this year's competition has the following characteristics: first, with the promotion of competition and the spread of word of mouth marketing, the number of entries this year has increased by more than 260 copies, reaching 1650 copies. Secondly, the continuous improvement of the domestic players has not only attracted the participation of more than 30 senior professional students, but also attracted many graduate students and professional teachers to contribute. At the same time, many famous designer studios in China have introduced new designers to participate in the competition, and many well-known domestic companies such as Han Bo, Shu long, crudton, XTEP and so on. Clothes & Accessories Brand designers also enthusiastically participated in the competition. In the participation of international, Hong Kong, Macao and Taiwan, not only did Asian Fashion league players take part in the competition, but also designers from the United States, France, and Britain took part in cross country competitions, and the cutting-edge designers from Europe and the United States threw olive branches to show their keen interest in the event. And since the founding of the competition, the organizing committee has begun to use the network, micro-blog and other publicity platforms to promote and publicize the events and players.

"The difference of this competition is that the participation of fashion designers is higher. Even students with professional training in art colleges are generally senior and graduating students. To enter this stage, to feel the pressure and tension of master duel, for me, the process of participation is to improve myself. A contestant sighed heartily.

In 2012, the weakness of domestic and international market demand made the local textile and garment industry face unprecedented pressure. The change of situation will make more and more enterprises pay attention to the fluctuation of market demand, and the upgrading of industry and the development of brand must depend on the development of creativity and technology, and the innovation of channel mode. "Creative value creation" is no longer empty talk. It will bring "real gold and silver" to textile enterprises with independent design and research capabilities. For this reason, the organizers of the competition always focus on the theme of this event as "reconstruction and symbiosis", hoping that the fashion designers will solve problems in the creation of their works in the context of industry and business development.

In order to make this contest a perfect match of fashion creativity and commercial value, the Organizing Committee of the competition has set up a fashion painting primaries, a final design, a finished show, a fashion designer and a Shaoxing Keqiao fabric company, and a winning exhibition in the exhibition center of China Textile City.

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As the organizer of this competition, Shaoxing county is one of the largest markets in the country's commerce and trade. Textile is a proud industry in Shaoxing. As the engine of economic development in the county, Keqiao China Textile City is famous at home and abroad. In recent years, China Textile City has revolve around the theme of "transformation and upgrading, and scientific development" of Shaoxing county Party committee and county government. Through upgrading and upgrading, the tangible market has been constantly expanding, and has been leading the domestic market of similar specialties, becoming the most specialized wholesale market with the most complete textile products, the most active transactions and the most concentrated information in the world. However, under the background of the information age, the development of traditional market is restricted to some extent by relevant factors. Therefore, accelerating the transformation and upgrading of traditional industries and accelerating the development of textile city become the core issue of regional economic development in Shaoxing county during the "12th Five-Year" period. In recent years, there has been a brand new word in Shaoxing's economic income: "creative turnover": Keqiao creative industry base is actively creating the "textile fabric creative center" and "textile and clothing creative center". In 2011, when the outside world was called "the first year of Keqiao creativity", only the creative output value of more than 100 enterprises in the base reached 61 million yuan, an increase of 82% over the same period last year. Keqiao, Putrajaya, is gradually changing from selling products to selling products.

The finals will be held at 2012 China Keqiao international textiles. exposition (Autumn) period. The exhibition is a professional textile exhibition supported by the State Council and supported by the Ministry of Commerce. After 12 years of accumulation, today's Textile Expo has developed into one of the top textile professional exhibitions in China.

The organizers said that the competition needs to be constantly subverted and innovated. The development of the industry requires constant resource integration and combing. The development of the exhibition requires constant introduction and combination of elements. It is believed that in 2012, the China International Fashion Design Competition and the China Keqiao International Textile Fair (Autumn) will join forces with the association, the media, the government and enterprises to excavate more creative talents for the local textile industry.