Autumn Dress Is Affected By Online Shops And So On.

This is the season of night, autumn, rain and night, and all kinds of autumn clothes are coming in.

In previous years, just listed autumn clothing can be sold at a good price.

However, reporters recently visited Nanning.

Shopping malls found that this year's autumn clothing has produced an approachable price for the people, and some brands have just been on sale since autumn.

Phenomenon of high-grade autumn clothing listed on sale

Reporters came to Chaoyang Road Chaoyang shopping mall to see, in a number of clothing stores, almost all brands of clothing have put the latest autumn dress in the most striking location of the counters. Some businesses also specially played "autumn clothing new listing, a piece of 12% off, two pieces 25% off" and other categories of cards.

Reporters look at the price to know that these newly listed autumn clothes compared with previous years, the price is no longer high, more approachable.

In a clothing store, the reporter noticed that women's knitted blouses of 100 yuan and one were everywhere. Some of the sweaters made a low price of 140 yuan. As for trousers, it was cheaper, and the price of trousers with several styles was only 99 yuan. Besides, when the autumn trousers were not available, they began to directly from 50 percent off yuan to 150 yuan from 296 yuan.

In Chaoyang Road, another major shopping center of high-end clothing, the reporter turned to the men's and women's wear areas, and found that most of the women's clothes were newly listed autumn clothes. Basically, there were discounts, some 30 percent off, the highest of 50 percent off.

If the price of a woman's coat is only 300 yuan, the price of the autumn skirt is below 500 yuan.

In the face of low-priced market autumn clothing, sales staff explained that it is because the price is low, it will attract consumers to come to buy.

One is picking in the shop.

Miss Lu told reporters that when the season clothes were on the market, she went to the clothing store's main purpose to find out her favorite clothes first, and then buy them when the season was discounted, because the autumn clothes that just appeared on the market tended to be more expensive, and this year, she was surprised to find that the price of the autumn dress was much cheaper, "this price is more close to the people, at least within my range of acceptance".

Second, the price of low-grade clothing has changed little.

During the visit, the reporter found that the middle and low price clothing with low price still had a certain market compared with the high price middle and high grade garments, and the price changed little.

Take a clothing brand store in Xiguan Road, a clothing mall as an example. It was just past 12 noon, although it was the meal of the meal, there were still many customers coming to the shop.

In the spare time, she will occasionally patronize these low-priced clothing stores, and Miss Chen, who lives nearby, is also a loyal customer of the shops. As for why these stores have a special liking, Miss Chen's views are quite representative. She believes that the prices of these low-priced entities are almost the same as those of online stores, and there is still an incomparable advantage of online stores, that is, they can feel the texture of clothes and try them on. Once the clothes on the Internet are not appropriate, they must be returned by express delivery, which will cost a lot of money. Miss Chen, who works at people's West Road, told reporters that she was working in general.

The reason is affected by economic downturn and online shop shocks.

Why is the price of autumn clothes so low this year? A more than 7 year old Mr. Yu, who has been doing business in Nanning for more than a year, said that this year's economy is in a slump. The sales of clothing in the two seasons of spring and summer are not ideal. Since July, many clothing stores have been holding high priced "low price" and "special" signs, but in many high-end and large shopping malls, there are many

There are also increasing discount rates, ranging from 50 percent off to 20 percent off, and some brands even lower to 77% off, leading to many manufacturers taking measures to reduce the amount of clothing for autumn and winter clothing. Under such circumstances, autumn clothing will certainly not rise in price, only flat, or even lower the price.

"Autumn in Nanning is too short to make up for autumn wear. It's very easy to get goods in the autumn, so it will be discounted on the market, and the profit margin is very small."

"With the rise of online shopping, many 80 and 90's consumer groups like to go shopping online, not only cheap but also convenient," Mr. Yu said. This brings a great impact to traditional clothing stores, although brand clothing dealers usually sign agreements with manufacturers, requiring that seasonal clothing can not be sold online, but in fact, it is very difficult to control.

Ms. Wang, who often buys clothes on the Internet, says that she and her friends have developed a shopping habit, that is, go shopping first, find suitable and favorite things, then go online to look for them.

Cheap is bought online, "it's all the same clothes, definitely where to buy cheap."