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Why Did Fujian'S Clothing Enterprises Enter The Cold Winter?

2014/1/12 13:53:00 28

if you send a micro-blog to praise or slander a certain a href= "http://www.91se91.com/news/index_f.asp" > Fujian brand clothing "/a", and even send a post in the forum to abuse a Fujian brand clothing, what will the manufacturer respond to? I tell you, in general, there is no response! In this new media era, our clothing enterprises still stay in the traditional business mode. Some time ago, the media broke out that a Fujian men's wear brand went off in batches, calling it the cold winter. From the new communication mode of the new media era, our clothing enterprises seem to have become an archeological model, which is the key factor for the clothing enterprises to enter the cold market.

a few months ago, I bought a brand of sneakers for my son in junior high school. After wearing it for a few days, the shoe upper was degumming. I tried to make a slight and private letter to reflect this phenomenon. I thought that such a big brand sports shoes enterprise should reply in time, but the result really surprised me. This little personal letter did not cause any response from the manufacturer.

Later, the author took photos of his shoes. In a forum of a website in Fuzhou, "XXX brand told you that sports shoes can not be worn in sports" attracted many netizens' surround and comments. In such a brand crisis, manufacturers were still indifferent.

later, I think that it is not the manufacturer's disregard for the rights of consumers, but that the factory is a traditional enterprise that has no alternative to the Internet. There is no relevant department of network information management. The online fire is also the same for manufacturers.

Out of the more recognition of this conjecture, the day before yesterday, the author sent a micro-blog, mentioned several Fujian men's wear brands, commended and criticized, and the subsequent results further confirmed the author's previous conjecture, which did not cause any reaction by micro-blog.

"P" is different from other industries. The author has recently issued a micro-blog with some emotion to the situation that a high-end brand liquor shop does not help consumers identify authenticity. The liquor manufacturers involved immediately responded to micro-blog, apologized and sent a private letter, telling the author to identify the time and place of the brand liquor.

The same is traditional industries, but liquor enterprises are better able to keep pace with the times than Fujian clothing enterprises.

P days ago, a few days ago, the author wrote a report on the phenomenon of "traditional retail terminal business", aiming at analyzing the phenomenon of the traditional retail terminal industry, which analyzed the change of behavior habits of consumers in the new media era and the big urban development era. However, in the new market environment changes such as "nine shepherd", the new things such as the Internet were rarely taken care of.

today we are going to take a serious look at the clothing enterprises in Fujian. We can still see the characteristics of "celebrity endorsements, TV advertisements, outdoor advertisements, exquisite picture albums, and store sales" for a long time. Enterprises can spend millions of dollars a year asking celebrities to endorse products, and they can smash millions of dollars for a large outdoor billboard in one year, but the new media with low cost and efficiency still disdain them, so that these enterprises have missed a new media era.

> when a href= "http://www.91se91.com/news/index_cj.asp" > traditional clothing enterprise < /a > calculates the number of people who see an outdoor billboard a year, the flow of people at busy junctions often makes businesses excited, but such a person's traffic data is returned by millions of dollars in traditional enterprises, and modern enterprises use media tools without money to achieve the same effect in an instant.

when some brand men's clothes are beautifully printed at the crossroads, thousands of DM do not know who to plug in, and the effect of such a bestseller is getting worse and worse. Therefore, modern enterprises can send tens of thousands of mails through a batch of mail in a few seconds; DM.

today, when you walk through the door of a Menswear brand store, you will rarely be attracted because the men's wear brand stores do not take into account how the resources of pedestrians are used.

A few days ago, when a boss of a children's clothing store in Fuzhou chatted with the author, he also mentioned how to increase the customer's entry rate. The traditional practice is no doubt that the shop decoration and advertisements attract the passers-by. But nowadays, in the new media age, we have many new tools, such as a routed router installed in the shop, which can get the news of the shop through the WiFi of the passer-by's mobile phone.

nowadays consumers will basically go online to see where the targets are before shopping, so businesses can not easily find consumers on the Internet, so they will undoubtedly lose quite a lot of customer resources. Consumers are also having great randomness in shopping. Modern enterprises are using various kinds of network tools to send goods information to consumers, while traditional businesses are still waiting to shop and sell clothes, and they can only pick up scattered customers who are forgotten.

from the objective change of the retail terminal in the new media era, the nine farmers in the cold winter are largely due to the outdated a href= "http://www.91se91.com/news/index_cj.asp" and the traditional business mode < /a >. The traditional way to do today's market business is just as we can see that some minority compatriots continue to be awkward in the continuation of slash and burn. Even worse than this cold winter, it is not that they have closed down a number of stores or their sales performance has slipped, but these traditional enterprises can not be pformed into new enterprises that are in line with the characteristics of the times today in the new media era.