Quanzhou Textile And Garment Enterprises Explore New Way To Upgrade Industries

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201401/09/20140109042616_sj.JPG "/" < < > >
< p > < strong > internal training and training design ability < /strong > < /p >
< p > 2013, < a > Quanzhou < /a > has successively ushered in several famous design experts both at home and abroad. Quanzhou brand enterprises are paying more and more attention to the training of designers. The Quanzhou textile and Garment Association is catering to the needs of enterprises. The training of designers is the focus of last year's activities. The design of Quanzhou's textile and clothing has shifted from "outside brain" to the training of internal staff from the past, and has created the brand's "cultural elements" from the design link. < /p >
< p > reporter understands from many men's clothing enterprises, the edition type is getting the attention of the enterprise day by day, the plate making teacher participates in the clothing design link more and more. "Seven wolves" product quality department responsible person told reporters that, in addition to the designer in accordance with the designer's clothing design version, but also to participate in the development of clothing, "in the stage of non product development, to participate in the process improvement, improve the size and other aspects of the process." It is understood that today's men's version is not only the loose version of H, the B version of self-cultivation, and even the W version of self-cultivation has begun to appear in recent years. < /p >
< p > "as a casual fashion brand, in order to get close to some young people's" a fashion /a "pursuit, we will get even more details in the version, such as the same style of clothing, there will be short version, long version of the difference. CABBEEN's responsible person, Mr. Tang, said that men's clothing will have more than 100 styles on the market every quarter, and they should prepare four hundred or five hundred versions. < /p >
< p > the training activities of designers and print designers have been sought after by Quanzhou enterprises. Last year, the chamber of Commerce of Quanzhou textile and clothing association organized 3 training courses, attracting five hundred or six hundred relevant technical personnel from enterprises to participate. The content of training involves men's wear edition design, technology processing, stereoscopic cutting, and even the shape design of sleeves and collar, etc., attracting seven wolves, Li Lang, nine Mu Wang, Qipai, Zhen Ba, CABBEEN, and rich birds, and so on. Quanzhou's major brand enterprises take part in it. < /p >
< p > "from the effect of several training courses, the enthusiasm of first-line brand participation is very high." Shi Zhengzhi, Secretary General of Quanzhou textile and Garment Association, said that brand enterprises now have further requirements for the clothing version profile, and they must be promoted and optimized before they can further meet the market demand. < /p >
In the past, most of Quanzhou textile and garment enterprises have adopted graphic design and tailoring in their design. In order to integrate with the international market, stereoscopic cutting and other concepts and techniques have been introduced, which can help Quanzhou's traditional industries to further upgrade. "P" Shi Zhengzhi said that this is also the core competitiveness of brand building from technological improvement and innovation links. < /p >
< p > < strong > lean management with intelligent production line < /strong > /p >
< p > in the middle of last year, the trend of several brand enterprises aroused the concern of the industry. In May 25th last year, seven wolves, a > men's wear > /a > signed a contract with Japanese new technology consultancy company, introduced the lean production management of TOYOTA's production mode. In June 1st, Qipai clothing was introduced to Taiwan Business Management Consultants Co., Ltd. < /p >
< p > what is "lean production"? That is, through the management process, the distance between the process and the process can be drawn closer to streamline production, and from the small batch to the single piece flow, the production cycle will be greatly shortened, and the two wastes in the middle can be eliminated, so as to reduce waste and enhance efficiency in the production process, and achieve the purpose of improving product quality by setting up the curing process and even production actions. Zhou Shaoming, general manager of the seven wolves industrial Limited by Share Ltd, said that the company invested heavily in introducing lean production management to the product level, that is, to focus on consumer demand and provide consumers with the right price and international quality products. < /p >
< p > "for example, a process must be 10 needles, 10 needles, and 10 seconds is 10 seconds. What kind of action should this process accomplish? Workers must be meticulous. Workers will no longer calculate the wages according to the number of completed items, but take time wages, but they should be linked to the quality of products." 361 degree responsible person said that the quality of products coming out of this way will be more stable. < /p >
< p > lean production realizes the internal cost control by integrating all processes and making production processes more fluent, and more and more intelligent technology equipment is being introduced into Quanzhou textile and garment enterprises, directly replacing labor. In December last year, the world's top equipment manufacturers and sophisticated technology providers demonstrated a high level of "intelligent production" equipment, some of which have been introduced into brand businesses in Quanzhou. < /p >
< p > "we have introduced 4 fully automatic sewing seam sewing machines. The workers only stretch the lower part of the" a T-shirt < /a > on the two axis of the machine, the machine will automatically rotate the seam, and the distance between the rotating axes can be adjusted to suit the size of the T-shirt. A person in charge of a sporting goods brand in Quanzhou said that these machines would be used for T-shirts in enterprises. "The sewing hem of machine tools is neat and uniform. What's more, before this process requires skilled workers, now a novice can also do it. The T-shirt is automatically operated on a machine, and a person can operate two machines at the same time. {page_break} "< /p >
< p > < strong > big shop strategy and fine service dance < /strong > < /p >
< p > last year, the children's products industry in Quanzhou has sprang up a "Paradise shop" craze. Many children's clothing brands have chosen to open two hundred or three hundred square meters of large shops, and have moved the children's favorite playground into children's specialty stores, and even introduced 5D cinema to the terminal stores to play animated films. "In August 2013, we opened the first children's living hall in Zhengzhou, Henan, and began to introduce amusement facilities into shops. After the national day, two shops were opened in Kunming and Beijing respectively." Jamibare, director of marketing, said that in the children's life hall, the first floor is children's articles, and the two floor is the parent child park. "In the parent-child paradise, it is equipped with castles, mazes, rocking cars, bouncing beds, colorful pools, coconut trees, and advanced game equipment, and so on, so that the children can play in the store, and those who bring the children can choose products in the shop." Jamibare, director of marketing, said that the children were able to shop in the shop. < /p >
< p > in fact, the "big store strategy" is not only the choice of children's products industry. No matter clothing enterprises or sporting goods companies, last year, in the adjustment strategy of "opening stores and border shops", many shops chose to close the shops with poor stores, and set up "big shops" in suitable areas, not only reaching hundreds of square meters, but also even two or three levels of shops. < /p >
What is the area like P? Music, coffee, fashion magazines, iPad... More and more leisure equipment is being introduced into the clothing terminal system. In the CABBEEN menswear store, which completed the store upgrade last year, customers can not only try on clothes, but also enjoy coffee and browse magazines. They can access the Internet through WIFI phones in the store. They can also browse the online shops of the enterprise directly through the iPad Internet equipped with the store, browse the latest styles, or even place orders directly. "We just want customers to stay in the shop as long as possible." CABBEEN responsible person said that the proportion of leisure areas is increased, so as to increase the volume conversion rate of shops, so as to achieve the effect of increasing sales volume. < /p >
< p > shop is no longer big and big. Zhou Shaoxiong, President of Quanzhou textile and Garment Association, undoubtedly reflects the strategy of clothing brands. "Increasing the proportion of shops and leisure areas, paying attention to the details of store experience marketing, so that customers can feel at home when they enter the shop." Sun Xiangtao, manager of the planning department of the emperor's men's clothing department, said that the clothing brand is fully aware of the importance of the retail terminal experience service and refined the management of all customers, especially the VIP customers. He believes that the VIP cards of various brand enterprises are more regarded as discount cards now, and will be dominated by services instead of price concessions in the future. < /p >
< p > "big shop" is to provide consumers with more sophisticated sales services, providing consumers with more satisfied sense of experience. Xu Yifan, director of retail support department of emperor Menswear, said. < /p >
< p > < strong > with the help of mobile providers, < /strong > < /p >
< p > < strong > carry out the stereoscopic marketing < /strong > < /p >.
< p > last July, WeChat quietly launched the "Tencent micro shopping" public account. Quanzhou enterprises such as Jinyuan women's clothing and "buy good network" quietly settled in, and opened the journey of "micro shopping" in the clothing industry. "We are targeting young consumers using the mobile Internet." Tang Zhong Chuan, director of WeChat public account, said that this is only the beginning of the "mobile business" for enterprises to test the water. "Paying attention to users' consumption habits can not be changed overnight, which requires a time cycle." He said that he is still developing the market stage and waiting for the maturity of the micro shopping environment. < /p >
< p > Mobile Internet development speed, let the industry wonder, also can not be ignored. Taobao data show that last year's "double eleven", the total transaction volume of 35 billion yuan a day, paid 11 billion 300 million yuan through mobile phone Taobao, occupying 1/3 share. Such data, let Zhou Shaoxiong express "shock". "The era of social marketing is coming." He said. < /p >
< p > last November, the ROC men's clothing set off the search for the national "eggshell" activities and launched the company's first "App test system". After clicking and selecting the faces, hairstyles, temperament, styling and dress preferences, the system can judge the dress styles of the consumers and give the appropriate collocation recommendations. Zhang Xuhua, the chief costume designer of App, introduces this "App style test" to the simple selection of men's clothing choices. By combining graphic and text, it allows consumers to quickly locate their styles and find their own clothes. According to the introduction, this APP is currently on trial for customers only on the iPad of a few benchmark shops of the powerful company. The purpose is to enhance the communication between shopping guide and consumers, and to provide consumers with professional, high-tech, fast, fashionable and simple consumption experience. < /p >
< p > these mean that more and more traditional enterprises are embracing the mobile Internet. Through micro shopping, application APP, electronic mall APP and so on, they will supplement and improve the original marketing channels, and help them to better experience the consumer through the "big data" of the Internet. < /p >
< p > "big platforms are now making efforts in mobile e-commerce, such as micro-blog version Taobao. The emergence of new things such as micro Amoy is to enhance the user's stay on the client side. One industry source said. < /p >
In the era of rapid development of the Internet, the Quanzhou textile and clothing chamber of Commerce set up an information center in September last year. The main function of P is to set up information distribution channels for member enterprises, provide dynamic information and consultation, and expand industrial agglomeration effect. "We have established a number of WeChat groups, such as chairman WeChat group, children's wear enterprise WeChat group, small and medium enterprises export processing WeChat group and so on. Hundreds of enterprises and nearly 1000 people are involved in various WeChat groups." Shi Zhengzhi said, this is to adapt to the development of the times, in addition to the traditional marketing channels, many enterprises are marketing through the network, WeChat, micro-blog and other forms, these WeChat group is to achieve real-time interaction under the online and offline services for more enterprises. "Last year, a public service platform for small and medium-sized enterprises was set up. The service window of small and medium-sized enterprises, such as policy consultation department, financial service department, industry development department, information center, training center and design center, was set up to provide various services for Quanzhou textile and garment enterprises." He said. < /p >