Putian Foundry Shoes Enterprises Face Danger Pformation And Upgrading

< p > because of the low cost labor market such as Vietnam and Laos, the enterprises in Chengxiang District of Putian, a href= "http://www.91se91.com/news/index_x.asp", shoes industry subcontract "/a", are facing difficulties.

Under the crisis, a group of leading enterprises took the lead in pformation and upgrading, and made active efforts in management, R & D and marketing to realize the growth of counter trend.

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< p > over the past few days, reporters have interviewed some leading enterprises of the footwear industry in Chengxiang District of Putian, exploring their new breakthrough in the new market situation.

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< p > < strong > the first step is to manage efficiency less than /strong > /p >

< p > Guo's footwear company is an old shoe manufacturer founded in 1995. Its employees have been stable around 800.

Last year, in the face of more intense industry environment, Guo's shoes company increased 2 production lines, and its employees increased to more than 1300.

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< p > "we focus on" a href= "http://www.91se91.com/business/" to improve management level < /a >, the production efficiency has been improved, and customers have asked us to increase the line. "

Lin Bin, general manager of the company, believes that "OEM shoes enterprises are labor-intensive enterprises. They do not need to innovate every day, like high-tech enterprises, and do well in management methods, management processes and management details, so that they can get benefits beyond their peers."

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< p > Lin Bin, for example, in the management process, this year, the company turned the original "one pipe section" into a "team operation". After the customer sent a pair of new shoes design draft, the sample design, workshop production, quality inspection and other departments involved at the same time, participated in the whole process, encountered problems quickly and coordinated resolution, greatly improved the production efficiency.

"Management is closely related. After the efficiency is raised, the delivery time is guaranteed, the customers are satisfied, the production cost is also decreasing, so that employees can work overtime and improve their treatment, thus forming a virtuous circle."

Lin Bin said.

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"P" has been exported to Europe and the United States since its establishment, "a href=" http://www.91se91.com/news/index_x.asp "and" Guo's shoes industry "/a.

In recent years, the customer of Guo's footwear company has only one brand -- Italy brand FILA.

In 2011 and 2012, Guo's shoes company was praised by FILA for two consecutive years.

"This is the result of our continuous improvement in management and customer service capabilities."

Lin Bin said, "last year, the company produced 3 million 500 thousand pairs of shoes, and the output is expected to reach 5 million pairs this year.

Several front-line brands know that we have come to investigate after joining the line, and hope that we can do foundry production! "< /p >

< p > < strong > Second, the OEM should also be innovating < /strong > < /p >.

< p > Lin Bin thinks that foundry shoes enterprises do not need to innovate every day as high-tech enterprises do, but Li Nu shoes company emphasizes that "doing OEM must have its own innovation and can not rely on others unalterably".

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< p > the company has 98 members in its R & D team, and its managers are excavated from the old Taiwanese shoe companies with high salaries. The company has spent nearly 4 million yuan on its own research and development every year, which is rare in the foundry industry.

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Zheng Xiaojuan, manager of the company's operation Department, recalled that Li Nu shoes company was engaged in "a href=" http://www.91se91.com/business/ "independent research and development < /a > after becoming the foundry enterprise of Anta.

In 2006, the two sides worked hand in hand. In 2009, the R & D staff of Li Nu shoes company began to design new shoes independently according to the direction of Anta, and took part in the ordering conference after obtaining the approval of < a href= "http://www.91se91.com/news/index_x.asp" > Anta < /a >.

Now, the new shoe developed by the force shoe company has more than 10 new products per quarter. After ordering the goods will be eliminated from the 20%-30%, the rest will be greatly recognized in the dealers.

In 2012, in the Anta new shoe production order received by Li Nu shoes company, the proportion of the company's independent research and development accounted for 30%-40%.

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< p > recently, the reporter entered the R & D center of Li Nu shoes company. The first thing that came into view was the plaque of a municipal enterprise technology center.

In the exhibition hall, there are dozens of pairs of "a href=" http://www.91se91.com/news/index_x.asp, "Li Nu shoes industry" /a, the company's own classic casual shoes. One of the new shoes took 360 thousand pairs of orders in one order at the order meeting in 2013.

"This is very high in casual shoes!" Zheng Xiaojuan said, but he still couldn't restrain his excitement.

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< p > there are only 2 enterprises with independent R & D capability in all foundry enterprises of Anta, and Li Nu is one of them.

Because of its strong R & D capability, Li Nu shoes company has been increasingly relied on by Anta.

In Shangqiu of Henan Province, Li Nu and Anta jointly established a sharp shoe company, planning and constructing 16 production lines, and now 6 have been put into production; and before the establishment of the company, a new R & D center was built.

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< p > with the growth of Anta, the business performance of force shoes company has also increased steadily.

Zheng Xiaojuan introduced last year that the company produced about 3 million 700 thousand pairs of shoes, and expects to achieve more than 10% growth this year.

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< p > < strong > the third move to expand the market < /strong > /p >

< p > New Road sporting goods company, which has over 2000 workers, is a large shoe foundry enterprise in Chengxiang Hualin Industrial Park.

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Last year, the company spent about 4000000 yuan and bought 30 computer sewing machines that could greatly increase production efficiency at a time. P

"This is to meet the needs of more and more orders."

Zheng Xinhua, general manager of the company, told reporters that the workshop production line has increased from 5 at the beginning of the year to 9 now, and the output will increase from about 4 million pairs last year to 6 million or more this year.

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< p > "these orders are our initiative to go out to the United States to open up the market to get back!" Zheng Xinhua said.

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< p > Zheng Xinhua introduced that for a long time, between a href= "http://www.91se91.com/news/index_x.asp" > foundry shoes enterprise < /a > and foreign brands, it was also separated from the import and export trading company.

As the profits of the shoe industry are getting thinner and thinner, the OEM shoemaking enterprises and foreign brands have the idea of circumventing intermediaries and direct docking, and the import and export trade companies are also trying to avoid being marginalized.

Against this background, the new road company of the foundry enterprise and the import and export trading company Fuli company have jointly established a new operation mode of integration of industry and trade. "With the help of Fuli's foreign experience, we have visited the United States again and again to visit the brand and talk about cooperation one by one".

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< p > with the experience of subcontracting production < a href= "http://www.91se91.com/news/index_x.asp" > Reebok sports shoes < /a >, the new road company is looking at the second tier brand in the United States.

After strong a href= "http://www.91se91.com/business/" and market development < /a >, the new road company has obtained the opportunity to cooperate with foreign famous brands such as Keen, UA and Wolverine this year.

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< p > "orders continue to grow, so we have to use computerized sewing machines."

Zheng Xinhua said that the production efficiency of a computerized sewing machine is equivalent to 7 skilled sewing machines, which will play an important role in the future development of enterprises.

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