• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Fast Fashion Brands Feel Bad About Price Performance.

    2014/1/3 18:59:00 21

    < p >


    < p > < /p >.


    < /p >


    < p > "which brand of clothes do you think is more cost-effective, recommend me a chant."

    This is a friend who has just known that I am a journalist after a journalist in the clothing industry.

    Faced with this problem, the author is full of "black line", because this friend is an exclusive brand enthusiast, from the brand mentioned in his mouth and from head to toe, it is easy to see his slightly affectation petty bourgeois < a href= "http://www.91se91.com/news/index_h.asp" > consumption concept < /a >.

    < /p >


    < p > for a journalist who is also an experienced journalist in the industry, the problem is not difficult. The key is that the brand that the friend likes does not seem to be related to the word "cost performance". So the author gives an answer with embarrassment and Rationality: "H&M is cost-effective, but this is not your dish."

    In a more awkward "hey hey", we ended this topic.

    < /p >


    The answer to < p > is nonsense, but it is also true.

    In the past few years, people will pay more attention to "goods than three" when buying clothes.

    But in recent years, the concept seems to have gone far away.

    < /p >


    < p > first of all, < a href= "http://www.91se91.com/news/index_f.asp > > luxury brand < /a >, people will consider brand culture when buying, consider material and style, or consider vanity that will soon be satisfied, but no one will consider the price at that time to add more to themselves.

    Besides, the international two or three line brand, which is a huge team, has also occupied a large field in China's clothing market. Among them, many of the popular brands are distinctive styles and avant-garde brands. Although they are calm in posture, they are willing to cater for consumers to make some changes, but prices will never be included.

    Therefore, the consumers of these brands can only console themselves by the fact that "a thousand gold is hard to buy."

    < /p >


    < p > some people may say that they have hurt their hearts in the international brand, and find some comfort in their products.

    Heh heh, sorry, please be prepared to be injured again. Now, "support for domestic products" is not supported by anyone.

    In recent years, international brands have continuously entered the Chinese market, and our local brands are constantly improving.

    In addition to Mertes Bonwe, YISHION and other yuan foreigners, a group of Chinese power hidden under the English name has grown stronger. They have got rid of the local flavor and succeeded in integrating with the international trend.

    Fabrics, styles and colors have reached the "high-end atmosphere" level, of course, there are price.

    < /p >


    < p > with a sigh, now only the fast fashion area can be separated from the cost performance.

    From veteran ZARA, H&M, UNIQLO to GAP, C&A, F21 and so on, these fast fashion brands take advantage of many tentacles, such as low prices, many patterns, new styles, large discounts and so on, and firmly grasp the hearts of young consumers in a short time.

    A series of reports on the evolution of China's retail industry published by CBRE today showed that as of June 2013, the number of 4 international fast fashion brands UNIQLO, ZARA, H&M and C&A had reached 523 in China, and 40% of them were newly opened shops after 2012, meaning that these brands opened a new store in less than 3 days in the latest six months.

    < /p >


    < p > although fast fashion brand develops fast, its weakness and hard injury are exposed to the public.

    Recently, a children's clothing of H&M has been stopped for sale on suspicion of plagiarizing another swedish clothing brand named Littlephant.

    Apart from plagiarism, these brands are frequently listed for quality problems. According to incomplete statistics, ZARA has at least 13 quality blacklists since the entry into the Chinese market, UNIQLO is more than 6 times, and H&M is also a frequent visitor on the black list.

    In fact, the quality problem is the inherent defect of the fast fashion mode contained in the gene. Based on the consideration of cost control, these fast fashion brands have excluded high-quality and long life fabrics in the design stage as early as possible. In order to pursue low cost and frequent replacement of lower cost < a > raw material < /a > and substitute factories, it has become the norm.

    < /p >


    < p > there are many Chinese factories that do foreign trade to the author. They say that foreigners are too strict in testing, and there will be no hesitation to return any small problems.

    But these exotic products have enjoyed the treatment of "good for evil" in China, which is also a puzzling phenomenon.

    The author has done a small survey. Among the surveyed groups, there are fast fashion "fever powder" and "Bai Hao Mei" for these brands. The survey results show that in many fast fashion characteristics, the low price has won the highest support rate.

    Perhaps this is the advantage of high cost performance, so that some "thick and thick" cock silk ignores the problems observed under microscope.

    < /p >


    < p > although UNIQLO, ZARA, H&M and C&A are always known as fast fashion, but careful observation is not difficult to find that this force has been bifurcated.

    Compared to just entering China, ZARA prices are getting higher and higher, while H&M has dropped slightly.

    According to H&M's latest performance report, the same store sales in November increased by 10% over the same period, much higher than 3% expected by the market.

    However, Inditex, a ZARA parent company, has reported that the net profit of 2~10 has increased by only 1% over the past month.

    Such figures are contrasted, and one can not help but guess that the problem is still on the price.

    But recently, there is news that H&M group said that because of the textile workers to increase treatment, the future of its products may increase prices.

    When the news came out, I laughed. The reason and result of this news involves two terminals of the industrial chain, and the front line is long drawn out.

    < /p >


    < p > observe these a href= "http://www.91se91.com/news/index_s.asp" > brand < /a > trend, it is not difficult to find that they all have the trend of gradual pformation, and even have begun to openly dislike the identity of "fast fashion".

    Therefore, compared to the price increase, the author is more worried that in this field, the poor "cost performance" is also going to be lost? Is it possible that in the near future, we can only feel the price performance ratio in some small shops on Taobao? < /p >

    • Related reading

    Stitching Fabrics And Garments Are Popular In Europe.

    neust fashion
    |
    2014/1/3 16:18:00
    93

    The Trend Of Restoring Hanfu Has Great Business Opportunities.

    neust fashion
    |
    2014/1/3 13:16:00
    52

    Winter Style Dress, Fashion, New Year, New Weather.

    neust fashion
    |
    2014/1/3 9:30:00
    483

    The Velvet Denim Jacket Is In Fashion.

    neust fashion
    |
    2014/1/2 18:34:00
    369

    The New Style Of Turtleneck Sweater Is Not Old-Fashioned.

    neust fashion
    |
    2014/1/1 13:46:00
    891
    Read the next article

    Putian Foundry Shoes Enterprises Face Danger Pformation And Upgrading

    Due to the impact of low cost labor market such as Vietnam and Laos, shoe manufacturing enterprises in Chengxiang District of Putian are facing difficulties. Under the crisis, a group of leading enterprises took the lead in pformation and upgrading, and made active efforts in management, R & D and marketing to realize the growth of counter trend. In terms of management process, this year, the company turned the original "one pipe section" into a "team operation". After the cu

    主站蜘蛛池模板: 国产偷久久久精品专区| 天天在线欧美精品免费看| 免费一级毛片免费播放| 80yy私人午夜a级国产| 最好看的中文字幕视频2018| 国产亚洲情侣一区二区无| √8天堂资源地址中文在线| 欧美日韩一区二区视频图片| 国产成人一区二区三区电影网站 | 在线观看福利网站| 亚洲小说图片视频| 金莲你下面好紧夹得我好爽| 女人扒下裤让男人桶到爽| 亚洲中文字幕在线无码一区二区| 西西人体www44rt大胆高清| 奇米影视中文字幕| 亚洲av无码片区一区二区三区 | 星空无限传媒在线观看| 啊轻点灬大ji巴太粗太长了情侣| 999精品久久久中文字幕蜜桃| 日韩精品国产另类专区| 免费鲁丝片一级在线观看| 中文字幕天天干| 性欧美大战久久久久久久| 亚洲区小说区激情区图片区 | 丰满多毛的陰户视频| 污污的网站在线免费观看| 国产人妖乱国产精品人妖| 99热精品久久只有精品| 日本高清视频在线www色| 人妻av无码专区| 香蕉97碰碰视频免费| 在线观看无码AV网站永久免费| 久草福利资源在线观看| 男人的天堂影院| 国产在线a免费观看| 99精品视频在线免费观看| 日本精品一区二区三区在线视频 | 日干夜干天天干| 亚洲欧美国产另类视频| 老子影院午夜伦手机在线看|