The Trend Of Restoring Hanfu Has Great Business Opportunities.

< p > in Shenzhen, the more and more Chinese culture museums, the more fans of Hanfu, and the activities organized by non-governmental organizations around Hanfu are also beginning to take shape.

Behind the heat of Hanfu, some people began to pay attention to the huge business opportunities.

However, when Chinese people have long been accustomed to casual clothes such as suits, T-shirts and cowboys, how big is the Han costume a href= "http://www.91se91.com/news/index_s.asp" > market < /a >?

< p > < strong > market needs to activate < /strong > < /p >.

< p > it is understood that there are thousands of Hanfu fans in Shenzhen. The reporters also saw hundreds of Han costume fans in the Baidu post bar.

According to Mr. Guo, a Chinese lover, they wear coronal hats, folding fans, embroidered clothes, long gowns and shoes. They worship the Cowherd and Weaver Girl on the seventh day of the seventh lunar month, introduce the skills of folk needlework, tell the festival allusions, distribute the traditional culture website information at the winter solstice, guess lantern riddles on the lantern night, enjoy flowers in the garden, and write poems during the Spring Festival.

In Shenzhen, Hanfu lovers basically gather one or two times every month through QQ group and BBS.

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< p > despite the early signs of the market, there are no excellent Hanfu producers in Shenzhen. Most of them are small factories which are self-produced by NGOs. They only use Hanfu as design elements and have not completely completed the complete set of standards for inheriting Hanfu culture.

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< p > aiming at the potential business opportunities of Shenzhen a href= "http://www.91se91.com/news/index_f.asp" > Hanfu market < /a >, Shenzhen Hanfu culture communication company began to develop Shenzhen Hanfu market in 2009.

"There are seventy or eighty Sinology museums in Shenzhen, where people like to wear Hanfu lessons.

There are also some vegetarian restaurants, business elites, art lovers and artists all like Hanfu.

Li Huijun, general manager of Hanfu culture communication company, told reporters that the potential consumer groups in Shenzhen Hanfu market are increasing, but they need to be further excavated and activated.

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< p > and in the condition that the market of Hanfu market has not been activated, Hanfu management can start developing some easier market.

Li Huijun believes that we can try to intervene in wedding clothes, dresses, sacrificial clothing, boy clothes and some sports competitions.

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< p > < strong > greater investment risk < /strong > < /p >

< p > according to the insiders, at present, there are two ways to invest in Hanfu: first, research and design, processing, production and sales, so it is easy to form economies of scale. However, the characteristics of high investment and high risk are undoubtedly the barriers for small and medium investors to overcome. The two is brand agency. The selection of well-known Hanfu companies can not only bear production risks, but also get help and guidance from all sides of the Brand Company.

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< p > Li Huijun told reporters that the reason why they adopted their own R & D, design, production, promotion and marketing mode of investment is because the company has relatively strong financial strength and can take risks.

She also admitted that if there is no strong financial strength, the investment risk is very high.

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< p > for small and medium investors without strong financial strength, brand agent is undoubtedly the best way to invest.

A businessman who joined a Hanfu brand told reporters that the stores do not need to be too large, and the site can be gathered as long as the traffic is convenient. The official said that he would basically recover all his investment in the seventh months after the opening.

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< p > for the company with independent research and development, the investment in the early stage is very large.

Li Huijun told reporters that the current Hanfu market is still at a very early stage, and still needs to be nurtured slowly. Therefore, early stage will invest heavily in Hanfu wedding and Sinology activities.

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< p > in promotion, Li Huijun admitted that it is more difficult to popularize in Shenzhen than in the northern cities.

"Shenzhen is relatively young with a shallow cultural background.

However, the culture of the northern cities is deep and has been supported by the government.

Li Huijun told reporters that local governments in some northern cities welcomed Chinese clothing design manufacturers to invest locally.

Li Huijun said that if the Shenzhen municipal government could support the promotion and inheritance of Hanfu culture, it would be better.

She also revealed that the Museum of Han clothes culture will be built in the art town of Wutong Mountain in Shenzhen next year, and the "a href=" http://www.91se91.com/news/index_c.asp > Han clothing culture < /a > will be popularized in Shenzhen.

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< p > < strong > Hanfu price is too expensive < /strong > < /p >

< p > Li Huijun introduced the custom of a set of Hanfu, the price is probably between 6000 yuan and 20 thousand yuan.

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< p > the custom of Hanfu is not only to inject the elements of Hanfu into an ordinary dress, but also to restore the dress custom and style of the ancients. Therefore, a complete set of Hanfu includes underwear, coat, jacket and skirt, and there are about five or six sets.

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< p > according to the introduction, making Chinese clothing materials is mainly made of natural materials such as cotton, linen, silk and so on. Raw silk materials are generally purchased from Jiangsu and Zhejiang provinces, which are more valuable. With some handicrafts, the whole set of Hanfu is priced very well, and the price difference is mainly the materials and styles of Hanfu.

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