The Clothing Industry Will Enter A Long Period Of Moderate Growth.

< p > < strong > summary < a href= "http://www.91se91.com/news/index_c.asp > > garment industry < /a > 2013 has the following characteristics: < /strong > /p >

< p > the first is magnificent.

That is to say, in 2013, there were many big shocks, and the whole industry felt a sensation of ups and downs.

For example, the acquisition phenomenon.

In 2013, Guangzhou's camel line bought worms, MI Zi, and the cooperation between the city of silk and the city of angels.

The industry seems to enter a buying year.

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< p > this indicates that the whole industry is not good enough. Many enterprises are seeking a breakthrough rule or means through this new way, new business thinking and business logic. To break through is through the entire external resources, the internal resources can not satisfy his growth, so he uses the acquisition to break through, which is a kind of vertical and horizontal connection.

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< p > Second, the garment industry has a very fast development history, especially in sports, men's wear and leisure, which are three main categories. Basically, the performance of each enterprise is large stock, slow growth or even decline. Basically, if we see the growth of men's clothing brands from 5% to 10%, it's very strong, and sports brands basically have a decline of 4% to 5%.

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< p > in addition, in 2012, many enterprises went all the way to engage in the "a href=" http://www.91se91.com/news/index_c.asp "electricity supplier < /a >, but in 2013, the enthusiasm of many enterprises declined to the electricity supplier, actually became O2O, online and offline integration.

The previous line is very radical. Online and offline are completely a price war situation. For example, you have the same Metersbonwe clothes, sell 50 pieces online, sell 300 yuan under the line, this is a competitive situation.

But now it sells 50 under the 50 line, and it is becoming a price system under the same line.

The trend of collaboration and complementarity under online and offline is becoming more and more obvious.

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Many trends in P 2014 will change along the 2013 rhythm.

For example, a moderate growth period will be a long trend.

China's clothing enterprises must break through the curse of this moderate growth period. It must break through in a new way, that is, we have to manage the pformation. The former is the efficiency of marketing creation and the efficiency of product creation, but in the future it is management to create benefits, so the management means and methods will see more changes in 2014.

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< p > the other is the change of < a href= "http://www.91se91.com/news/index_c.asp > > channel system < /a >. The former channel may be entity channel, but later it may become a new change. It is a kind of sales of all channels, that is, consumers are mainly offline, but now more consumers may be an offset to the line, which means the means of service you sell.

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< p > before, it is only a consumer experience of pipeline consumers. Now more consumption experience will fluctuate online and offline. Sometimes he may buy online, or it can be bought offline when it is more convenient. Therefore, it is a seamless service switching. This is a great challenge to the change of management and similar benefits chain of enterprises, which is also a very important link in 2014.

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