Review And Prospect Of Year-End Summary Of Yiwu Jewelry Industry

< p > < strong > "surplus crisis" makes enterprises in a predicament < /strong > < /p >

< p > relatively large enterprise groups and strong production capacity, the "excess crisis" is the biggest feature of the "a href=" http://www.91se91.com/news/index_f.asp > Yiwu jewelry "/a" industry.

For example, earring products, thousands of large manufacturers, and powerful enterprises have purchased advanced equipment and greatly improved their work efficiency. The author roughly estimates that if the earring production in Yiwu is currently achieved, the annual output can reach 1 billion pairs, which can fully meet the needs of women worldwide.

But the production of ornaments is not just in Yiwu and Guangzhou, but also in India and Vietnam. The productivity of these countries is also growing.

According to Mr. Huang Jinfu, a jewelry company, the total jewelry industry is growing, production is growing faster than demand, and there is a large surplus of products.

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< p > enterprises will be in a predicament if there is no increase in stock and capital turnover and higher operating costs.

Although the "excess crisis" at home and abroad makes the industry hard to breathe, but from another perspective, it also exacerbates the industry reshuffle, which is an inevitable phenomenon in the pformation period of the industry.

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< p > < strong > talent shortage. The pformation of enterprises is not enough. < /strong > < /p >

Under the current situation, for ornament enterprises, it is urgent to improve management, strengthen brand and develop e-business, which must be built on the basis of talents. P

R & D products need good designers. E-commerce requires talented people who know how to operate. Good sales and excellent backbone and team are needed.

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< p > a lot of foreign trade ornaments enterprises, because the boss has a bright mind, and business has done very well in the past few years. Now we have to make the domestic market. After making the plan, we find that the relevant talents are very hard to find. Although there are many talented people everywhere, we can not have many useful talents in the enterprise.

E-commerce is the trend of development. Enterprises can not do it, but it is very difficult to find a few people to form a team.

It is observed that in recent years, the "tea culture" in the office of jewelry circles has sprung up.

Because of the pressure from business, people seldom have time to go to the hotel cabaret. Instead, they buy good tea. When customers or colleagues come to the office, they pour a pot on the office. They are talking about how to upgrade, innovate, manage and market the jewelry. All of these need to be studied.

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< p > > look at the Yiwu a href= "http://www.91se91.com/news/index_c.asp" > Jewelry Industry < /a >, 2013 is also a "canon". Insisting on foreign trade because the order reduction is becoming more and more difficult, the domestic marketing is slow because of the lack of talents, and even abandoned because of the expense of the road.

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< p > < strong > the brand vulnerable channel construction has many obstacles. < /strong > < /p >

< p > 2013, "brand creation", "channel expansion" and "e-commerce marketing" are hot words in the industry.

Since the financial crisis, many enterprises with new ideas have begun to set foot in the domestic market. They have established brand positioning and strategic planning. However, compared with earlier brands, there are the following weaknesses: first, the quality of products is not strong enough, such as electroplating and point drilling; two, the product is single and the styles are few, for example, making earrings is purely earrings, making rings is pure rings, can not meet the needs of customers, and the three is promotion activities, advertising ineffective, and lack of popularity.

The weakness of the brand makes market sales very hard and there are many obstacles to channel construction.

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< p > < strong > look forward to next year's innovation and make the industry more vivid than /strong > /p >

P seems to have made the jewelry industry pessimistic. But in recent years, some entrepreneurs in the industry have been courageous in challenging and pioneering spirit, which makes people feel the hope of spring.

The author makes a comprehensive analysis that in the new year, there will be more highlights in innovation, environmental protection, brand and channel, and a number of enterprises will stand out.

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< p > "China's jewelry has shifted from single jewelry to diversified decorations." Mr. Chang Yu Ai, the boss of the United Union industry and Trade Co. Ltd., broke through the traditional concept and found new business opportunities from the development track of the industry.

With the development and hot sale of accessories in the United States, the industry has been inspired and broadened the way of thinking.

Today, Yiwu International Trade City yard accessories business operators increased, with the trend of flowers.

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< p > "zirconium spar this kind of ornamental material's birth belongs to a dark horse that the jewelry industry has killed, and it is a huge challenge for the zircon raw material technology." when the Secretary of Guangxi Wuzhou Wan Xiu District Secretary Huang inspected Zhejiang Jinhua Industrial Park crystal zirconium Technology Co., Ltd.

This zirconium crystal has the advantages of low energy consumption, less pollution, good application effect, high output value and no harmful substance.

The successful development of zircon by means of science and technology is a major breakthrough in the field of fittings. It also verifies the absolute principle that innovation can only develop.

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< p > "jewelry industry competition in the future must be" a href= "http://www.91se91.com/news/index_h.asp" brand "/a > culture and service competition!" a senior jewelry personage concluded that in the future, if the domestic sales enterprises do not make the brand, there will be no future.

With the maturity of the domestic market, in recent years, a number of small businesses have embarked on the road of brand building, such as norjin jewelry, luxury jewelry and Ritz accessories. These enterprises' brand awareness and successful experience have provided more operators with confidence.

"The more people go, the road will become." the jewelry industry will create more and more atmosphere in the future.

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Looking forward to the new year, all things contend for spring, from the height, the jewelry industry also ushered in the stage of "contending for spring". May spring be more brilliant! < /p > p