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    The Sixteenth Ningbo Fair Has Come To A Successful Conclusion.

    2012/10/29 10:38:00 55

    Fashion FairFashion FestivalFashion Trend

    According to preliminary statistics, this year

    Costume Fair

    Attracted more than 50 countries and regions from the United States, Italy, the United Kingdom, Australia, South Korea, Russia, Saudi Arabia, the United Arab Emirates, India and Hongkong, Taiwan, etc., and more than ten thousand professional traders and more than 100 important trade groups in more than 20 provinces (municipalities) and autonomous regions of the whole country came to the conference to discuss procurement. The number of domestic exhibitors and the number of high-end merchants increased, and the number of visitors reached 6 million.


    There are 2000 booths in this year's Expo. The 6 pavilions of Ningbo International Convention and Exhibition Center are: famous men's wear hall, fashionable ladies' wear hall, children's wear exhibition area /OEM exhibition hall, brand discount shop, noodle accessories / clothing machinery Museum, brand exhibition area / fashion show area / surface material trend exhibition area.

    Exhibitors include clothing, clothing, machinery, accessories, clothing, CAD and so on.

    There are 387 enterprises from over 50 countries and regions in Hongkong, Taiwan, Korea, Finland, Italy and the United States, and 335 brands are exhibiting.


    Around the theme of "creative Ningbo and neon Orient", this year's Clothing Fair has held 18 series of clothing professional (trade and economic) activities, including clothing display, international buyers' ordering conference, China clothing business conference, national clothing distributor conference, fashion trend release, China's cutting-edge designers entering Ningbo (original designer release), static display and fashion brand show. It has achieved certain results in upgrading the research and design of garment industry, strengthening international cooperation, expanding market sales, innovating business models, promoting pformation and upgrading, and realizing the historical pformation of Ningbo's garment industry from big to strong.


    Highlight the theme of the industry and have a strong international color


    After visiting this year's costume Expo, the netizen "@ Wilson cloud Li Mingyi" sends micro-blog feeling as: "when I think about the first time, the brand in Ningbo is also the YOUNGOR and fir, but now, the Taiping bird, GXG, ESBACK, Tonlion, romont, lorzi, one rest, HANP, FIOCCO, denier rhyme, Maxwin and so on, all occupy a niche in the market."


    Compared with previous years, the theme exhibition area of this year's Expo is more distinct, and its layout is more reasonable.

    brand

    Style characteristics.

    At the same time, the major exhibitors in their respective exhibition halls have changed their previous focus on the overall strength of enterprises, instead of the comprehensive use of personalized exhibition hall layout, exhibition hall T stage show, static distribution of the site, and the new fashion of the next season.


    Costumes are the core industry of YOUNGOR. YOUNGOR has launched YOUNGOR, HANP, GY and other brands, and GY men's wear has also released 2013 spring and summer fashion series.

    While focusing on highlighting the suits of Shanshan, Shanshan has also focused on many international brands such as Smate and RENOMA.

    Taiping bird's clothing brand Lok Ting, GXG's new brand One more, or a strong brand image, or a unique perspective of fashion.

    For more than a decade, Tonlion, which has been positioned as a youth casual dress, has launched a new exhibition hall with recyclable waste steel pipes. It has launched a new two series of Casual and Style, which are fashionable and avant-garde.

    In addition, FIOCCO, ESBAKE, S&V, rice and other women's clothing, as well as one stop, spring sprout, Shanshan KIDS, AI FabI, tiger Patti, Barbie Lele, GabbyLoop and other children's clothing, all of the future.

    Fashion trend

    Make a clear interpretation of the theme.


    Compared with independent brands, the degree of internationalization has also been further improved, with well-known brands from Italy, Korea, Taiwan and Hongkong.

    Among them, South Korea has 20 brands including women's wear brand Larissa, and at the same time, there are many fashion shows at the exhibition site.

    It is worth mentioning that COPPOLELLA, a well-known designer in Italy, has taken the name of its high-end brand COPPOLELLA (song Bo la la), holding the "COPPOLELLA2013 spring and autumn global debut" for the first time to face the Asian market.

    The international fashion brand is the first in the world, and this is the first time in the clothing Expo.

    {page_break}


    Zhou Xueming, deputy director of the office of the Organizing Committee of the clothing festival and deputy director of the Municipal Commission of letters and commissions, said that raising the level of internationalization has always been one of the most important efforts in recent years. "In the process of pformation and upgrading of Ningbo clothing, especially in the process of pforming into an independent brand, foreign trade enterprises are eager to exchange and cooperate with well-known international brands and designers, and such a platform is what the clubs want to build."


    Creative fashion, efficient economic and trade activities


    The pformation of manufacturing brand to fashion brand and advanced garment brand is the key to designer industrialization.

    This is one of the development directions of the clothing industry in Ningbo. The Expo will adhere to the main line of R & D design.

    Designer

    Win win cooperation with enterprises and create brilliance together.

    Zhou Xueming, deputy director of the Municipal Commission of letters and commissions, said in an interview with reporters.


    "New designers come into Ningbo" has become the brand activity of the Expo.

    This year, this content has been innovating and deepening. Wang Mijia, Huang Haibing, Chen tran, Cai Yu, Yu Hanen, Tian Xiaotian, Duan Kuiyu, Tang Yan and other 10 designers not only have original works published, but also for the first time held original design works and static display of garments.

    "Designer's show activities have just ended, and immediately the head of the garment enterprise has gone over to negotiate with them.

    Each designer has the intention of cooperation, and some directly form orders on the spot.

    Italy, Spain, Australia and Zhejiang, Anhui, Yunnan and other places have customers.

    Wang Miao, China Textile Information Center, a joint organizer, said.

    It is reported that in the first two days of development, Wang Mijia, the designer of Chengdu, Sichuan, had more than 20 cooperative intentions for customers. Huang Haibing had designed clothing for many entertainers in China, and immediately after the release of his personal works, 5 enterprises discussed with him in detail.

    Next year, he will also carry out the theme of "seamless" release in Ningbo.


    In terms of market channel development, China's clothing business conference, the national clothing dealers conference, Ningbo clothing international ordering Association and other professional economic and trade activities have also been welcomed by exhibitors.

    Among them, the national clothing business conference has Taobao, Jingdong, Dangdang, Huicong, red children, Guang Fa mall and other 26 well-known domestic electricity supplier business executives and representatives to participate. Dangdang said at the meeting will increase the promotion and procurement of clothing in Ningbo. The rising Ningbo children's clothing also attracted the attention of the first professional children of children's clothing.

    At the national clothing dealers conference, there were 30 general merchandise groups and more than 100 distributors, including Hualian Commercial Building, Wangfujing department store, big business group (big business New Mart), Japan Yong Wang Department store, etc., and were gathered to attend the meeting. Among them, Hualian Shopping Mall and other shopping malls and 20 franchisees showed great interest in cooperation with ESBACK brand.


    In October 25th and 27th, the 2012 Ningbo clothing international buyer's order meeting held 2 special theme markets in the emerging markets and the European and American markets, and 131 times of the one to one negotiations. There were 99 foreign businessmen from Italy, Australia, Iran, Pakistan, the United Arab Emirates and other countries, and Kang Nan, gold, Yu Bing, Fu Hua, poly brocade clothing and other enterprises, and Kang Nan and 4 foreign businessmen reached preliminary cooperation intentions.

    {page_break}


    Independent brands should be released and trade cooperation will be vigorously promoted.


    This year's fair, many local brands in Ningbo, such as GabbyLoop children's wear, DBI women's wear, 22ND men's wear, etc., have attracted the attention of foreign trade enterprises for the first time.


    Xie Lingzhong, Secretary of the county Party committee in Li Riverside, Guangxi, led the team in China. More than 30 enterprises have been participating in the exhibition. A variety of wooden hangers and cloth hangers have attracted the attention of domestic and foreign businessmen including local businessmen in Ningbo.

    It is reported that during the 4 day exhibition period, the exhibitors of Li Riverside county have received 5 foreign trade orders at the scene, and more than 40 domestic merchants have strong purchasing intentions.

    "Exhibitors of foreign clothing products have enriched our local clothing brands.

    Supply chain

    We can find high-quality supply partners without Ningbo. "

    The brand procurement official said.


    According to incomplete statistics, Tonlion has welcomed more than 200 new customers with the signing of the contract. The Tonlion official said that with the harvest of the exhibition, the new stores will break through the average of 1.2 new stores next year.

    Steve&vivian women's clothing favored by dealers, received nearly 30 agents intention to join.

    Cixi Jie Jia Wen and more than 20 franchisees preliminary negotiations, the scene has 3 franchisees to reach a cooperation.

    Children's clothing and spring sprout children's clothing also made more than 30 or 15 intentions.

    For the first time, the independent brand Gabbyloop children's wear is good, with nearly 30 businessmen negotiating to join.

    There are more than 10 dealers in China fur city and more than one of them. Neal has more than 10 intentions to join.

    The first time the DBI women's wear was also sought after by businessmen. The person in charge said that the exhibition area would be expanded next year.

    New Dachang receives 500 thousand orders for domestic orders, 300 thousand US dollars for Australia, and 100 thousand US dollars for UAE orders.

    Ningnan received 500 thousand, 600 thousand and 100 thousand orders from China, Germany and South Korea respectively.

    Eagle has received US $800 thousand order.

    Poly Jin received 500 thousand orders and 800 thousand US dollars abroad.

    Fig launched a high-end dress in this exhibition. It has been highly concerned by European businessmen such as France and has strong willingness to cooperate.

    Some businessmen at the exhibition looked at the clothes of Danying children's clothing and went directly to the factory to investigate.


    Foreign exhibitors have also gained a lot of brand names. Italy designer brand song la la la held the world's first in the Expo. During the four days of the booth, customers came to consult and negotiate with each other. The chairman of YOUNGOR Li Rucheng personally invited designers to go to headquarters to discuss cooperation. At the beginning of next month, they will accompany them to Hangzhou and Nanjing YOUNGOR terminal shops.

    In addition, 4 agents also expressed the desire to act as agent Go Bo Leila brand.

    Go Bo Leila spoke highly of the fashion festival. He said that more Italy fashion designers and brands would be organized next year to launch new products in Ningbo.

    The Korean exhibition group, which has been exhibiting for many years, has arranged with the organizing committee. In November 1st, it signed the seventeenth cooperation agreement.

    {page_break}


    What is particularly worth mentioning is that some newly rising clothing e-commerce brands have been widely recognized by the industry as soon as they are launched.

    For example: FUFW, the 20-30 year old youngsters, and the Mudoliy (Mi Duoli) women's wear, which held the show in the exhibition, have achieved good results.

    "Some customers would like to talk with us about the purchase, and we all recommend e-commerce cooperation."

    Xu Jianyi, general manager of FUFM, said.


    Due to good results, some exhibitors are full of expectations for the next Ningbo Expo.

    "Now we have to confirm the two or three cooperation with us.

    Next year, we will expand the exhibition area and set up exhibition areas and negotiation areas separately, so as to facilitate the image exhibition and trade negotiation.

    Jie Jia Wen said.

    Designer Huang Haibing hopes to expand the scale of his own work next year.


    It is reported that next year's seventeenth Ningbo international costumes Fair will be held in Ningbo International Convention and Exhibition Center in from October 24 to 27, 2013.

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