Double Star "Civil War" Battling Hebei Chain Stores

The "civil war" between the two stars has intensified.

Double star group and Ji'nan double star began to fight for agents with real guns.

In May 12th, the double star group issued a solemn statement against the Hebei market, to double star chain store "fake", and Ji'nan double star to start "special star replacement" action to deal with.

Double star group wants to "counterfeit". In May 12th, double star group issued a solemn statement against the Hebei market. The Shijiazhuang Double Star Group Business Co., Ltd. (chips) is the general agent for the shoes, clothing and related products of the two star group in Shijiazhuang area. It represents the group's sales management of double star and DBSD products in Shijiazhuang, Xingtai and Hengshui area.

Any enterprise and individual in Shijiazhuang, Xingtai, Hengshui area to set up double star, DBSD shoes and clothing products sales place, need to get Shijiazhuang double star group business limited company (chips) recognition.

At the same time, only if the "double star Refco Group Ltd" is authorized, can the sales places be used in the store and decoration.

The double star group also said that the group would stop and crack down on the infringement of trademark rights such as double star and DBSD, and would use all rights granted by the law to investigate the legal liability of the infringer.

Ji'nan double star push star brand "double star group" this "statement" is completely expected.

Cheng Tao, general manager of Ji'nan Binxing Shijiazhuang branch, said it was an action taken by the celebrity industry under the double star group to fight for distributors.

Dou Chengtao introduced that after the double star group was out of stock, Ji'nan Binxing has launched a strong star brand. At present, the Hebei market has plenty of star products.

"No matter what the celebrity industry does, we are now focused on the special star chain.

At present, most dealers in the Hebei market still support us. In the near future, there will be more than ten chain stores in the Shijiazhuang market to complete the bid change. "

It is understood that all Cheng Tao said the replacement of the label, that is to join the "special star" store will "double star chain" to "special star chain", the previous "W" logo also changed to "T-STAR".

"Apart from the" Star ", the company headquarters also discussed with several other brands of shoes and clothing manufacturers, do not rule out the" star chain "compatible with other brands.

Dou Chengtao said.

Most dealers wobble, "are the stars and the stars completely broken?"

A double star chain owner of the provincial capital told reporters that he was hesitant about selling double stars or selling special stars. In order not to offend both sides, he is now selling double stars and special stars.

"If I am allowed to be a double star, I will insist on doing it. After all these years, I really can't bear it."

But at the same time, he also said that he had been acting as an agent for Ji'nan double stars for many years. Now he wants to give up the Ji'nan double stars and go to the new logistics platform of the two star celebrities.

He said that about half of Hebei's people think like him.

For the attitude of nearly 200 dealers in Hebei, Cheng Tao admits that only about 25% of the chain stores are determined to become special stars, while the number of star chains that insist on doing so is not large.

"Most of the chain stores can not be completely separated from the two stars, but on the other hand, they are attracted by the preferential policies of the special star, so they have been wavering."

News replay "civil war" originated the controlling stake. In February 23rd of this year, Chengdu science and Technology Investment Development Co., Ltd. (hereinafter referred to as the southwest double star) received the "double star group" notice on dismanding the authorization.

Immediately after that, the two star group halted its supply to the southwest double star and Ji'nan binaries.

On the grounds of cargo break, the two star group explained that the southwest double star infringed the trademark rights and interests of the group.

Liu Shuli, who controls nearly 3000 double star agents, believes that the real reason for the cancellation of the right to operate and to lose the goods is that Wang Haiyu, the chairman of the double star group, holds the controlling share of the 6 enterprises in the four provinces and cities in the southwest according to the proportion of 51%.

In this way, a dispute caused by holding and anti holding, finally competing for the right to use double star brand, has entered the white hot state.

The two star group began to build its own logistics platform, and asked agents at all levels to purchase goods from the new logistics platform, while the southwest double star, Ji'nan Binxing, which had been out of stock, launched the special star brand response.