Sewing Technology Has Become The Promoter Of The Shoe Industry Brand.

Recently, reporters from the newly concluded major Casual shoes In the spring and summer new products ordering meeting, we learned that sticking to sewing process and deepening brand connotation became the common theme of the industry.

Zhang Xiaoqi, executive director and general manager of Mu Lin Sen company, said that the company will upgrade its brand strategy next year, and will continue to deduce the technology of suture shoes in terms of optimizing brands, upgrading channels and improving terminals, so as to further enhance product quality and expand brand connotation.

This year, the shoe industry has encountered industrial problems. Quanzhou Regional sports shoes, casual shoes and children's shoes are affected by the external environment, and their performance is generally not good. The industry said that compared with the field of sports shoes, the situation of casual shoes is not too bad, but the overall capacity of the industry over the past two years is also an indisputable fact. "Now is the stage to move towards the high end, regardless of shoes or clothing. All of them are sharpening their heads and pushing them up. We hope to increase the brand value and meet the next wave of consumption boom." Insiders told reporters that although the industry has entered the industry shuffle stage, but this is precisely the best time for the rise of big brands. To expand the market, we must first start with the quality of products.

Reporters noted that the footwear industry has entered the stage of industrial subdivision, and Quanzhou leisure footwear enterprises have entered the competition of quality as a whole. "Through the long term competition in the market screening, a large number of rough manufacturing enterprises have been left behind, leading inevitably is an innovative enterprise that is carefully crafted for every link." Wu Huiyang, the production manager of Jin Mai Wang shoes industry, believes that vigorously promoting suture technology is a direction of product innovation. It is no longer difficult for shoe companies to produce 3000 new products in one season. Now, besides the style, consumers value quality more.

It is reported that Jin Mai Wang's R & D design team Design In addition to the products of the footwear industry in mainland China, it has also established joint research and development institutions with Europe, Japan, Korea, Singapore, Australia and so on, so that the design is more in line with the trend of internationalization.

It is worth mentioning that Mu Linsen, Jin Mai Wang, and rich birds and other Quanzhou brands have been the standard makers of Chinese casual shoes. Analysts pointed out that the sewing technology standards that represent the direction of the industry will also continue to be promoted because of the efforts of these enterprises.

"The reason why we return to the sewing process is that the urban elites are busy, and they are eager to get the mental relaxation. They also want to enjoy themselves in a quiet and simple leisure atmosphere." Zhang Xiaoqi believes that the quality is not a high-grade material, but reflects the quality of life.